Isbn: 9781398694514 - content - the atomic particle of marketing: the definitive guide to content marketing strategy

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Identify the real content marketing roadblocks and how to address the disruption with guidance from the field s most respected name.&Uumlber den AutorrnrnRebecca Lieb is a strategic advisor, research analyst, keynote speaker, author and c.…

Content - The Atomic Particle of Marketing : The Definitive Guide to Content Marketing Strategy

Rebecca Lieb

Idioma: Inglés

Editorial: Kogan Page, 2021

1398694517 / 9781398694514

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Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH

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EUR 171,18

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Buch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - DISTINGUISHED FAVOURITE: NYC Big Book Award 2017Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content - The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world's leading brands. Written by a recognized industry thought leader, Content - The Atomic Particle of Marketing explores how content functions in the broader framework of all marketing, as well as organizational concerns and IT decision making. It demonstrates the value content brings not only to ''owned'' media initiatives, such as a company website or blog, but also the essential role content plays in all other marketing initiatives, from social media to advertising to offline channels. It will enable readers to make the organizational, staffing, tools and process decisions necessary to get content up and running across divisions and organizational silos. Deeply researched and insightful, Content - The Atomic Particle of Marketing is, quite simply, the definitive research-based guide to content marketing.…

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Content : The Atomic Particle of Marketing The Definitive Guide to Content Marketing Strategy

Content The Atomic Particle of Marketing The Definitive Guide to Content Marketing Strategy

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Content : The Atomic Particle of Marketing The Definitive Guide to Content Marketing Strategy

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Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy (eng)

Content : The Atomic Particle of Marketing The Definitive Guide to Content Marketing Strategy

Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy

Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy

Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy

Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy

Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy

Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy

Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy

Content - The Atomic Particle of Marketing : The Definitive Guide to Content Marketing Strategy