Isbn: 9781398628298 - customer engagement strategy: using emerging technologies to transform the customer journey (19 resultados)

paperback. Condición: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

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Paperback. Condición: New. Deliver lasting customer value through data-led, technology-enhanced engagement strategies.Customer Engagement Strategy by Joern Schlimm is a strategic guide for senior decision-makers who want to move beyond short-term campaigns and design customer experiences that deliver measurable results. Grounded in global research and proven industry frameworks, it provides tools for transforming emerging technologies into sustainable, ROI-driven engagement strategies that strengthen brand equity and customer loyalty.Written for decision-makers shaping enterprise growth, this book explores how to align digital innovation with governance, performance metrics and long-term business impact. Drawing on real-world examples from organizations such as Europa-Park, FIFA, Dolby Atmos and Zeiss Microscopy, it highlights how forward-thinking brands create competitive advantage through purposeful innovation.You'll learn how to:- Apply data-led frameworks to deliver consistent, high-value customer experiences - Integrate AI, Web3 and immersive environments into measurable engagement strategies - Use proven insights to govern innovation and mitigate technology adoption risks - Lead transformation that connects business performance with customer outcomes Combining strategic foresight with actionable insights, Customer Engagement Strategy helps senior leaders make informed, evidence-based decisions that drive growth, enhance governance and deliver meaningful customer relationships across every channel.Themes include: digital transformation, customer experience strategy, data-driven marketing, ROI measurement, technology governance, innovation leadership.…

Condición: new.

Condición: New.

Paperback. Condición: new. Paperback. In today's experience-driven economy, where experiences matter more than ever, the customer journey is no longer just about making a purchase. It has become a complex and competitive process, where brands must deliver exceptional experiences at every step or risk losing customers entirely. Traditional approaches to customer engagement are no longer sufficient in our rapidly evolving digital landscape. Customer Engagement Strategy provides senior level marketing professionals and executives with the strategic frameworks and practical insights needed to harness cutting-edge technologies for meaningful customer engagement. This comprehensive guide explores how AI, Web3 innovations, virtual environments and gamification can elevate every stage of the customer experience when strategically aligned with consumer needs and business objectives. Drawing on extensive research and real-world examples, this book takes readers on a journey from understanding the fundamentals of modern customer behaviour through to implementing technology-enhanced touchpoints that create lasting value. It examines how organizations can move beyond experimental technology adoption to strategic integration that generates measurable business outcomes, while addressing the critical challenges of mainstream technology adoption and ethical considerations. Featuring in-depth real-world examples, including FIFA World Cup fan engagement strategies, theme park experiences at Europa-Park and Disney, blockchain initiatives by luxury brands like Breitling and Lalique and successful virtual environment activations in Roblox and Fortnite, this book demonstrates how forward-thinking organizations are creating competitive differentiation through technology-enhanced customer journeys. Whether you work in sports, entertainment, retail, or any customer-facing industry, this is the definitive guide to building experiences that transform products and services into memorable customer relationships. Learn how to integrate emerging technologies strategically such as AI, Web3, virtual environments and gamification, to transform your customer journey into memorable, loyalty-building experiences that drive competitive advantage. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Condición: New.

Paperback. Condición: Brand New. 288 pages. 6.14x2.00x9.21 inches. In Stock.

Paperback / softback. Condición: New. New copy - Usually dispatched within 4 working days.

Condición: New.

Condición: New.

Condición: NEW.

Taschenbuch. Condición: Neu. Neuware - Deliver lasting customer value through data-led, technology-enhanced engagement strategies.Customer Engagement Strategy by Joern Schlimm is a strategic guide for senior decision-makers who want to move beyond short-term campaigns and design customer experiences that deliver measurable results. Grounded in global research and proven industry frameworks, it provides tools for transforming emerging technologies into sustainable, ROI-driven engagement strategies that strengthen brand equity and customer loyalty.Written for decision-makers shaping enterprise growth, this book explores how to align digital innovation with governance, performance metrics and long-term business impact. Drawing on real-world examples from organizations such as Europa-Park, FIFA, Dolby Atmos and Zeiss Microscopy, it highlights how forward-thinking brands create competitive advantage through purposeful innovation.You'll learn how to:- Apply data-led frameworks to deliver consistent, high-value customer experiences - Integrate AI, Web3 and immersive environments into measurable engagement strategies - Use proven insights to govern innovation and mitigate technology adoption risks - Lead transformation that connects business performance with customer outcomes Combining strategic foresight with actionable insights, Customer Engagement Strategy helps senior leaders make informed, evidence-based decisions that drive growth, enhance governance and deliver meaningful customer relationships across every channel.Themes include: digital transformation, customer experience strategy, data-driven marketing, ROI measurement, technology governance, innovation leadership.…

Condición: New.

Paperback. Condición: New. Deliver lasting customer value through data-led, technology-enhanced engagement strategies.Customer Engagement Strategy by Joern Schlimm is a strategic guide for senior decision-makers who want to move beyond short-term campaigns and design customer experiences that deliver measurable results. Grounded in global research and proven industry frameworks, it provides tools for transforming emerging technologies into sustainable, ROI-driven engagement strategies that strengthen brand equity and customer loyalty.Written for decision-makers shaping enterprise growth, this book explores how to align digital innovation with governance, performance metrics and long-term business impact. Drawing on real-world examples from organizations such as Europa-Park, FIFA, Dolby Atmos and Zeiss Microscopy, it highlights how forward-thinking brands create competitive advantage through purposeful innovation.You'll learn how to:- Apply data-led frameworks to deliver consistent, high-value customer experiences - Integrate AI, Web3 and immersive environments into measurable engagement strategies - Use proven insights to govern innovation and mitigate technology adoption risks - Lead transformation that connects business performance with customer outcomes Combining strategic foresight with actionable insights, Customer Engagement Strategy helps senior leaders make informed, evidence-based decisions that drive growth, enhance governance and deliver meaningful customer relationships across every channel.Themes include: digital transformation, customer experience strategy, data-driven marketing, ROI measurement, technology governance, innovation leadership.…

Paperback. Condición: New. Deliver lasting customer value through data-led, technology-enhanced engagement strategies.Customer Engagement Strategy by Joern Schlimm is a strategic guide for senior decision-makers who want to move beyond short-term campaigns and design customer experiences that deliver measurable results. Grounded in global research and proven industry frameworks, it provides tools for transforming emerging technologies into sustainable, ROI-driven engagement strategies that strengthen brand equity and customer loyalty.Written for decision-makers shaping enterprise growth, this book explores how to align digital innovation with governance, performance metrics and long-term business impact. Drawing on real-world examples from organizations such as Europa-Park, FIFA, Dolby Atmos and Zeiss Microscopy, it highlights how forward-thinking brands create competitive advantage through purposeful innovation.You'll learn how to:- Apply data-led frameworks to deliver consistent, high-value customer experiences - Integrate AI, Web3 and immersive environments into measurable engagement strategies - Use proven insights to govern innovation and mitigate technology adoption risks - Lead transformation that connects business performance with customer outcomes Combining strategic foresight with actionable insights, Customer Engagement Strategy helps senior leaders make informed, evidence-based decisions that drive growth, enhance governance and deliver meaningful customer relationships across every channel.Themes include: digital transformation, customer experience strategy, data-driven marketing, ROI measurement, technology governance, innovation leadership.…

Paperback. Condición: new. Paperback. In today's experience-driven economy, where experiences matter more than ever, the customer journey is no longer just about making a purchase. It has become a complex and competitive process, where brands must deliver exceptional experiences at every step or risk losing customers entirely. Traditional approaches to customer engagement are no longer sufficient in our rapidly evolving digital landscape. Customer Engagement Strategy provides senior level marketing professionals and executives with the strategic frameworks and practical insights needed to harness cutting-edge technologies for meaningful customer engagement. This comprehensive guide explores how AI, Web3 innovations, virtual environments and gamification can elevate every stage of the customer experience when strategically aligned with consumer needs and business objectives. Drawing on extensive research and real-world examples, this book takes readers on a journey from understanding the fundamentals of modern customer behaviour through to implementing technology-enhanced touchpoints that create lasting value. It examines how organizations can move beyond experimental technology adoption to strategic integration that generates measurable business outcomes, while addressing the critical challenges of mainstream technology adoption and ethical considerations. Featuring in-depth real-world examples, including FIFA World Cup fan engagement strategies, theme park experiences at Europa-Park and Disney, blockchain initiatives by luxury brands like Breitling and Lalique and successful virtual environment activations in Roblox and Fortnite, this book demonstrates how forward-thinking organizations are creating competitive differentiation through technology-enhanced customer journeys. Whether you work in sports, entertainment, retail, or any customer-facing industry, this is the definitive guide to building experiences that transform products and services into memorable customer relationships. Learn how to integrate emerging technologies strategically such as AI, Web3, virtual environments and gamification, to transform your customer journey into memorable, loyalty-building experiences that drive competitive advantage. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Taschenbuch. Condición: Neu. Customer Engagement Strategy | Using Emerging Technologies to Transform the Customer Journey | Joern Schlimm | Taschenbuch | Englisch | 2026 | Kogan Page Ltd | EAN 9781398628298 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu. …

Paperback. Condición: Brand New. 288 pages. 6.14x2.00x9.21 inches. In Stock. This item is printed on demand.