ISBN: 9781349468966 - the brand strategist's guide to desire: how to give consumers what they actually want (19 resultados)

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Condición: New. Num Pages: 190 pages, biography. BIC Classification: KJC; KJG; KJJ; KJMV6; KJS; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 270. . 2014. Paperback. . . . .

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Paperback. Condición: Brand New. 190 pages. 8.50x5.51x0.47 inches. In Stock.

Condición: New. Num Pages: 190 pages, biography. BIC Classification: KJC; KJG; KJJ; KJMV6; KJS; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 270. . 2014. Paperback. . . . . Books ship from the US and Ireland.

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Taschenbuch. Condición: Neu. The Brand Strategist's Guide to Desire | How to give consumers what they actually want | A. Simpson | Taschenbuch | xiii | Englisch | 2014 | Palgrave Macmillan | EAN 9781349468966 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…

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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. It offers a new framework for understanding desire, based on some of the things that are really important to us: our family, friends and community; the desire to explore, learn and grow; how we experience the world through our senses; our appetite to live life to the full; and what we set out to achieve. Brand strategists are the link between a commercial proposition and the lives it means to touch. They can talk to the people the company wants to reach, and - more importantly - listen to them. A brand which both enhances people's lives, and nurtures the resources on which they depend, will prove more resilient, win trust and achieve better results. 208 pp. Englisch.…

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Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. It offers a new framework for understanding desire, based on some of the things that are really important to us: our family, friends and community; the desire to explore, learn and grow; how we experience the world through our senses; our appetite to live life to the full; and what we set out to achieve. Brand strategists are the link between a commercial proposition and the lives it means to touch. They can talk to the people the company wants to reach, and - more importantly - listen to them. A brand which both enhances people's lives, and nurtures the resources on which they depend, will prove more resilient, win trust and achieve better results.…

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Combines two hot topics, sustainable business and emotional branding to give holistic approach to creating brand loyalty Radical new framework to assist brands in developing a better understanding of desire supported by interviews with expe.…

Condición: New. Print on Demand pp. 190.

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. It offers a new framework for understanding desire, based on some of the things that are really important to us: our family, friends and community; the desire to explore, learn and grow; how we experience the world through our senses; our appetite to live life to the full; and what we set out to achieve. Brand strategists are the link between a commercial proposition and the lives it means to touch. They can talk to the people the company wants to reach, and ¿ more importantly ¿ listen to them. A brand which both enhances people¿s lives, and nurtures the resources on which they depend, will prove more resilient, win trust and achieve better results.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 208 pp. Englisch.…

Condición: New. PRINT ON DEMAND pp. 190.