Isbn: 9781292245423 - consumer behaviour: a european perspective (business and economics) (28 resultados)

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Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

paperback. Condición: Very Good. Consumer Behaviour: A European Perspective This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.…

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Rústica. Condición: New. Estado de la sobrecubierta: Nuevo. 01. LIBRO.

Condición: New.

Paperback. Condición: new. Paperback. Get into the contemporary European Consumer mindset with this industry-leading text. Consumer Behaviour: A European Perspective, 7th Edition is the latest version of this market-leading textbook, providing the most comprehensive and engaging introduction to the field in Europe and around the world. Well known for its accessible, reader-friendly writing style and contemporary approach, this textbook is ideal for Second and Third-Year Undergraduates, as well as Master's students who study relevant courses. The latest version includes new examples and case studies from the European consumer viewpoint, aiming to retain the content's character. The extensive European material also comprises a number of extra advertisements that will help you study the different theoretical characteristics of marketing applications. The book does not limit knowledge to the European market, however: it also discusses the broader global consumer scene, with American and other non-European examples illustrating various similarities and differences. Key features include: 'Marketing Opportunity', 'Marketing Pitfalls', and 'Multicultural Dimensions' Boxes throughout the text illustrate the impact of Consumer Behaviour on marketing activities.'Consumer Behaviour as I See It' Boxes feature marketing academics talking about the relevance of Consumer Behaviour issues in their everyday work.Brand new Case studies about European companies and topics offer a better insight into the world of Consumer Behaviour.New coverage of sustainable consumption and emerging technologies is integrated into the text.Extensive analysis of the new world of digital consumers, social media, and online behaviour. From theory to practice, this ultimate guide on Consumer Behaviour will support your understanding and critical thinking skills, offering the tools necessary to get into the contemporary European consumer mindset and excel in the field. Revised edition of Consumer behaviour, 2013. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Condición: Nuevo. Libro de texto.

Condición: Nuevo. Consumer behaviour: a european perspective editado por Pearson-prentice hall.

Condición: New.

Condición: As New. Unread book in perfect condition.

Condición: New. 2019. Paperback. . . . . .

Condición: New. In English.

Paperback. Condición: Brand New. 648 pages. 10.24x7.48x0.08 inches. In Stock.

Condición: As New. Unread book in perfect condition.

Condición: new.

Condición: NEW.

Condición: New. 2019. Paperback. . . . . . Books ship from the US and Ireland.

Paperback. Condición: Brand New. 648 pages. 10.24x7.48x0.08 inches. In Stock.

Kartoniert / Broschiert. Condición: New. &Uumlber den AutorMichael R. Solomon, Ph.D., is a Professor of Marketing in the Haub School of Business at Saint Joseph s University in Philadelphia. Sren Askegaard, Ph.D., is a Professor of Consumption Studies at the Unive.

Otros. Condición: New. Estado de la sobrecubierta: Nuevo. 01. LIBRO.

Paperback. Condición: new. Paperback. Get into the contemporary European Consumer mindset with this industry-leading text. Consumer Behaviour: A European Perspective, 7th Edition is the latest version of this market-leading textbook, providing the most comprehensive and engaging introduction to the field in Europe and around the world. Well known for its accessible, reader-friendly writing style and contemporary approach, this textbook is ideal for Second and Third-Year Undergraduates, as well as Master's students who study relevant courses. The latest version includes new examples and case studies from the European consumer viewpoint, aiming to retain the content's character. The extensive European material also comprises a number of extra advertisements that will help you study the different theoretical characteristics of marketing applications. The book does not limit knowledge to the European market, however: it also discusses the broader global consumer scene, with American and other non-European examples illustrating various similarities and differences. Key features include: 'Marketing Opportunity', 'Marketing Pitfalls', and 'Multicultural Dimensions' Boxes throughout the text illustrate the impact of Consumer Behaviour on marketing activities.'Consumer Behaviour as I See It' Boxes feature marketing academics talking about the relevance of Consumer Behaviour issues in their everyday work.Brand new Case studies about European companies and topics offer a better insight into the world of Consumer Behaviour.New coverage of sustainable consumption and emerging technologies is integrated into the text.Extensive analysis of the new world of digital consumers, social media, and online behaviour. From theory to practice, this ultimate guide on Consumer Behaviour will support your understanding and critical thinking skills, offering the tools necessary to get into the contemporary European consumer mindset and excel in the field. Revised edition of Consumer behaviour, 2013. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Taschenbuch. Condición: Neu. Neuware - Help your students adopt the contemporary European Consumer mindset with this industry-leading text.

Taschenbuch. Condición: Neu. Consumer Behaviour | A European Perspective | Michael Solomon (u. a.) | Taschenbuch | Kartoniert / Broschiert | Englisch | 2019 | Pearson Education Limited | EAN 9781292245423 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.…

Paperback. Condición: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.