ISBN: 9781138920361 - persuasive communication: how audiences decide (18 resultados)

Condición: New.

Hardcover. Condición: New. Brand new book, sourced directly from publisher. Dispatch time is 7-8 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Condición: New.

Condición: As New. Unread book in perfect condition.

Condición: As New. Unread book in perfect condition.

Condición: New. pp. 480.

Condición: New. pp. 480.

Condición: New. pp. 480.

Condición: New.

Hardback. Condición: New. This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences-from investors to CEOs-to help students better understand why audiences make the decisions they make and how to influence them.The book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision making arms students with perceptive insights into human behavior and helps them apply this understanding with various decision-making aids. Students will learn how to impact potential employers, clients, and other audiences essential to their success.This book will prove fascinating to many, and especially useful for students of persuasion, rhetoric, and business communication.…

Hardback. Condición: New. This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences-from investors to CEOs-to help students better understand why audiences make the decisions they make and how to influence them.The book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision making arms students with perceptive insights into human behavior and helps them apply this understanding with various decision-making aids. Students will learn how to impact potential employers, clients, and other audiences essential to their success.This book will prove fascinating to many, and especially useful for students of persuasion, rhetoric, and business communication.…

Hardcover. Condición: Brand New. 2nd revised edition. 404 pages. 10.00x7.25x1.25 inches. In Stock.

Condición: New. Previously published in 2011 under title: How audiences decide. Num Pages: 480 pages, 38 black & white illustrations, 22 black & white tables, 22 black & white halftones, 16 b. BIC Classification: KJMB; KJP. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 254 x 178. Weight in Grams: 1020. . 2016. 2nd Edition. Hardcover. . . . . …

Condición: New. Previously published in 2011 under title: How audiences decide. Num Pages: 480 pages, 38 black & white illustrations, 22 black & white tables, 22 black & white halftones, 16 b. BIC Classification: KJMB; KJP. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 254 x 178. Weight in Grams: 1020. . 2016. 2nd Edition. Hardcover. . . . . Books ship from the US and Ireland. …

Gebunden. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, co.…

HRD. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

HRD. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Buch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This edition offers a comprehensive introduction to decision-making and persuasion in a business context. Drawing on empirical research on audience decisions, business communication, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences - from analysts to CEOs - to help students better understand why audiences make the decisions they make and how to influence them.…