Isbn: 9781138013728 - ceo branding: theory and practice (20 resultados)

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Condición: New. pp. 336.

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Condición: New. pp. 336.

Paperback. Condición: New.

Condición: New. pp. 336.

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Paperback. Condición: Brand New. 320 pages. 8.90x5.91x0.79 inches. In Stock.

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Condición: New. Editor(s): Fetscherin, Marc. Num Pages: 336 pages, 35 black & white illustrations, 52 black & white tables, 1 black & white halftones, 34 bl. BIC Classification: KJMB; KJS. Category: (G) General (US: Trade). Dimension: 154 x 291 x 30. Weight in Grams: 498. . 2015. 1st Edition. Paperback. . . . . Books ship from the US and Ireland. …

Condición: New. Editor(s): Fetscherin, Marc. Num Pages: 336 pages, 35 black & white illustrations, 52 black & white tables, 1 black & white halftones, 34 bl. BIC Classification: KJMB; KJS. Category: (G) General (US: Trade). Dimension: 154 x 291 x 30. Weight in Grams: 498. . 2015. 1st Edition. Paperback. . . . . …

Paperback. Condición: Brand New. 320 pages. 8.90x5.91x0.79 inches. In Stock. This item is printed on demand.

Paperback / softback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Marc Fetscherin is an Associate Professor of International Business and Marketing at Rollins College, USA. Prior to his academic career, he was a consultant at McKinsey &amp Company and CEO of Bonfort SA, a small Swiss-based luxury good.…

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect of branding, and Fetscherin has invited a leading panel of international scholars and practitioners to contribute original chapters in their area of expertise.The book introduces the concept of the CEO as a brand, and outlines the '4Ps' of this branding mix - the CEO (person), personality, prestige (reputation), and performance. It discusses the CEO branding process, and demonstrates the many ways in which this 'human brand' affects the company in financial terms (such as performance, profit, and stock returns), as well as non-financial terms (reputation, trust, and firm strategy). The book also includes 'lessons learned' and many examples that illustrate how companies can measure and manage the CEO brand.This comprehensive, authoritative volume will give students, researchers, marketing and communication managers, and CEOs themselves a thorough understanding of all aspects of the CEO brand. A must read for any CEO who is serious about developing, managing and measuring their own brand.For more information, visit ceobranding.org.…