ISBN: 9781137405654 - tourism management, marketing, and development: performance, strategies, and sustainability [idioma inglés] (15 resultados)

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Condición: New. In English.

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Condición: New. Tourism Management, Marketing, and Development recognizes the relevance of tourism and tourism activities as major economic drivers, with a specific focus on the role of destination management and marketing, performance and strategies, and sustainability. Editor(s): Mariani, Marcello M.; Czakon, Wojciech; Buhalis, Dimitrios; Vitouladiti, Ourania. Num Pages: 292 pages, biography. BIC Classification: KCM; KJM; KNSG. Category: (P) Professional & Vocational. Dimension: 149 x 223 x 22. Weight in Grams: 510. . 2015. Hardback. . . . .…

Gebunden. Condición: New. Marcello M. Mariani is Professor of Strategic Management and Marketing and Director of the Master in Digital Marketing for Tourism and Events Management at the University of Bologna, Italy. He has published extensively in the fields of management and accoun.

Condición: New. pp. 304.

Hardcover. Condición: Brand New. 304 pages. 8.75x6.00x1.00 inches. In Stock.

Condición: New. Tourism Management, Marketing, and Development recognizes the relevance of tourism and tourism activities as major economic drivers, with a specific focus on the role of destination management and marketing, performance and strategies, and sustainability. Editor(s): Mariani, Marcello M.; Czakon, Wojciech; Buhalis, Dimitrios; Vitouladiti, Ourania. Num Pages: 292 pages, biography. BIC Classification: KCM; KJM; KNSG. Category: (P) Professional & Vocational. Dimension: 149 x 223 x 22. Weight in Grams: 510. . 2015. Hardback. . . . . Books ship from the US and Ireland.…

Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent, and fast-changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cannot survive the escalating international competition without good managerial practices, has provided significant momentum for the development of the disciplinary field of tourism management in the last three decades.This volume recognizes the relevance of travel, tourism, and tourism activities as major economic drivers in the contemporary global economy, with a specific focus on performance, strategies, and sustainability. It is the collective intellectual effort of a number of international scholars, who cultivate original research on tourism management from a variety of theoretical perspectives. Together, they outline the importance for tourism companies and destinations to achieve and maintain a sustained competitive advantage by embracing sustainability and a Triple Bottom Line (TBL) approach to performance. 292 pp. Englisch.…

Buch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent, and fast-changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cannot survive the escalating international competition without good managerial practices, has provided significant momentum for the development of the disciplinary field of tourism management in the last three decades.This volume recognizes the relevance of travel, tourism, and tourism activities as major economic drivers in the contemporary global economy, with a specific focus on performance, strategies, and sustainability. It is the collective intellectual effort of a number of international scholars, who cultivate original research on tourism management from a variety of theoretical perspectives. Together, they outline the importance for tourism companies and destinations to achieve and maintain a sustained competitive advantage by embracing sustainability and a Triple Bottom Line (TBL) approach to performance.…

Condición: New. Print on Demand pp. 304.

Condición: New. PRINT ON DEMAND pp. 304.