9781119961765 - the marketing pathfinder: key concepts and cases for marketing strategy and decision making de stewart, david w.; saren, michael m. (20 resultados)
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Librería: Better World Books Ltd, Dunfermline, Reino UnidoBetter World Books Ltd
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Condición: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
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Librería: Rarewaves.com USA, London, LONDO, Reino UnidoRarewaves.com USA
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Paperback. Condición: New. Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest…addition to the acclaimed Pathfinder series, like its popular predecessor, The Strategy Pathfinder, features a unique blend of core concepts and brief, international case studies. A refreshing contrast to traditional marketing texts and references, which tend to be prescriptive and directive, The Marketing Pathfinder offers professionals and marketing students alike an effective way to contextualize the marketing decisions they'll make in the real world of business. Not another one-size-fits-all marketing toolkit, The Marketing Pathfinder functions as a dynamic, interactive resourceEach chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real worldThe case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisionsThroughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make.
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Librería: Brook Bookstore On Demand, Napoli, NA, ItaliaBrook Bookstore On Demand
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
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Librería: PBShop.store UK, Fairford, GLOS, Reino UnidoPBShop.store UK
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PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
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Librería: Majestic Books, Hounslow, Reino UnidoMajestic Books
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Condición: New. pp. 352.
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Librería: Lakeside Books, Benton Harbor, MI, Estados Unidos de AmericaLakeside Books
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Condición: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books.
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Librería: Ria Christie Collections, Uxbridge, Reino UnidoRia Christie Collections
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Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK
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Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandaKennys Bookshop and Art Galleries Ltd.
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Condición: New. Ideal for graduate students and MBA programs, The Marketing Pathfinder offers an effective way of contextualizing the marketing decisions they will have to make in the business world. A refreshing contrast to traditional marketing textbooks, this book provides a unique combination of key concepts and micro-cases.… Num Pages: 280 pages, black & white illustrations, figures. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 189 x 245 x 15. Weight in Grams: 542. . 2014. 1st Edition. Paperback. . . . .
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Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK
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EUR 39,18
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Condición: As New. Unread book in perfect condition.
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Librería: THE SAINT BOOKSTORE, Southport, Reino UnidoTHE SAINT BOOKSTORE
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EUR 38,70
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Paperback / softback. Condición: New. New copy - Usually dispatched within 4 working days.
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Librería: Books Puddle, New York, NY, Estados Unidos de AmericaBooks Puddle
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Condición: New. pp. 352.
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Librería: Kennys Bookstore, Olney, MD, Estados Unidos de AmericaKennys Bookstore
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Condición: New. Ideal for graduate students and MBA programs, The Marketing Pathfinder offers an effective way of contextualizing the marketing decisions they will have to make in the business world. A refreshing contrast to traditional marketing textbooks, this book provides a unique combination of key concepts and micro-cases.… Num Pages: 280 pages, black & white illustrations, figures. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 189 x 245 x 15. Weight in Grams: 542. . 2014. 1st Edition. Paperback. . . . . Books ship from the US and Ireland.
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Librería: moluna, Greven, Alemaniamoluna
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Kartoniert / Broschiert. Condición: New. David Stewart is a Senior Lecturer in the Victoria Management School and has conducted courses for organizations such as Saatchi & Saatchi, Ogilvy and Mather, Television New Zealand, and the Electricity Corporation of New Zealand.Michael Saren is Professor .
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Librería: Rarewaves.com UK, London, Reino UnidoRarewaves.com UK
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EUR 33,07
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Paperback. Condición: New. Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest…addition to the acclaimed Pathfinder series, like its popular predecessor, The Strategy Pathfinder, features a unique blend of core concepts and brief, international case studies. A refreshing contrast to traditional marketing texts and references, which tend to be prescriptive and directive, The Marketing Pathfinder offers professionals and marketing students alike an effective way to contextualize the marketing decisions they'll make in the real world of business. Not another one-size-fits-all marketing toolkit, The Marketing Pathfinder functions as a dynamic, interactive resourceEach chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real worldThe case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisionsThroughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make.
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Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
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Taschenbuch. Condición: Neu. Neuware - Dozens of lively international case studies that help readers put core marketing principles in a real-world contextFrom market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. T…his latest addition to the acclaimed Pathfinder series, like its popular predecessor, The Strategy Pathfinder, features a unique blend of core concepts and brief, international case studies. A refreshing contrast to traditional marketing texts and references, which tend to be prescriptive and directive, The Marketing Pathfinder offers professionals and marketing students alike an effective way to contextualize the marketing decisions they'll make in the real world of business.\* Not another one-size-fits-all marketing toolkit, The Marketing Pathfinder functions as a dynamic, interactive resource\* Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real world\* The case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisions\* Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make.
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Librería: Revaluation Books, Exeter, Reino UnidoRevaluation Books
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Paperback. Condición: Brand New. 2nd edition. 448 pages. 9.50x7.50x0.75 inches. In Stock. This item is printed on demand.
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Librería: CitiRetail, Stevenage, Reino UnidoCitiRetail
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EUR 40,81
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Paperback. Condición: new. Paperback. Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. T…his latest addition to the acclaimed Pathfinder series, like its popular predecessor, The Strategy Pathfinder, features a unique blend of core concepts and brief, international case studies. A refreshing contrast to traditional marketing texts and references, which tend to be prescriptive and directive, The Marketing Pathfinder offers professionals and marketing students alike an effective way to contextualize the marketing decisions they'll make in the real world of business. Not another one-size-fits-all marketing toolkit, The Marketing Pathfinder functions as a dynamic, interactive resourceEach chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real worldThe case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisionsThroughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make Ideal for graduate students and MBA programs, The Marketing Pathfinder offers an effective way of contextualizing the marketing decisions they will have to make in the business world. A refreshing contrast to traditional marketing textbooks, this book provides a unique combination of key concepts and micro-cases. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
