9781119712848 - product innovation toolbox: a field guide to consumer understanding and research de beckley, jacqueline h. (19 resultados)
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Librería: Brook Bookstore On Demand, Napoli, NA, ItaliaBrook Bookstore On Demand
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Product Innovation Toolbox : A Field Guide to Consumer Understanding and Research
Paredes, Dulce (EDT); Beckley, Jacqueline H. (EDT); Lopetcharat, Kannapon (EDT)
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Product Innovation Toolbox : A Field Guide to Consumer Understanding and Research
Paredes, Dulce (EDT); Beckley, Jacqueline H. (EDT); Lopetcharat, Kannapon (EDT)
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Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK
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Product Innovation Toolbox : A Field Guide to Consumer Understanding and Research
Paredes, Dulce (EDT); Beckley, Jacqueline H. (EDT); Lopetcharat, Kannapon (EDT)
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
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Product Innovation Toolbox : A Field Guide to Consumer Understanding and Research
Paredes, Dulce (EDT); Beckley, Jacqueline H. (EDT); Lopetcharat, Kannapon (EDT)
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Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK
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Librería: Rarewaves.com USA, London, LONDO, Reino UnidoRarewaves.com USA
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Hardback. Condición: New. PRODUCT INNOVATION TOOLBOX Discover how to implement consumer-centric innovation to help create new product development in this latest edition In recent years, behavioral approaches, social media listening, and other new techniques and technologies-digital techniques, augmented intelligence, machine lea…rning, and advanced biometrics, among others-have been foregrounded in innovation research. A focus on the evolving fields of data science and neuroscience is a driving force for both researchers and the people they study. These digital and mobile technologies have enabled researchers to augment listening, observing and categorizing methods, and to adapt new techniques in attempting to better understand consumers. On the other hand, digitized mobile societies, spurred by faster and cheaper internet access, emphasize an interconnectedness that drastically alters human behaviors and creates borderless influences. Even so, the tenets and approaches to insightful deep learning for consumers and other actors, from discovery through to the launch of successful products, remains an intrinsic part of assessing the market. Product Innovation Toolbox brings together key thought leaders and seasoned consumer researchers from corporate RandD, academia, and marketing research companies to share their experiences, advanced consumer research tools and practical tips for successful and sustainable product innovation. By offering these leading-edge tools and insights, the book ensures consumer-centric innovation by linking strategy and a designed approach. The new edition focuses on the integration and connection of all data-both structured and unstructured???for deep learning and activation, rather than a differentiated qualitative-quantitative approach, reflecting the shifting relationships involved in the latest developments in the field. The second edition of Product Innovation Toolbox also includes: Revised material for more than 70% of the manual, with 11 new and extensively updated chaptersNew tools sections on digital technologies to create novel ways to stimulate and elicit insights from participants, such as Virtual Reality (VR) and Digital AugmentationUpgraded versions of tools in each updated section, with fresh examplesNew case studies created using the tools from the previous edition, including cases regarding cross-continental marketplaces and cross-cultural societiesAn emphasis on tools with global applications Product Innovation Toolbox is an essential resource for product developers, marketers, and technologists.
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Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail
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EUR 217,53
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Hardcover. Condición: new. Hardcover. PRODUCT INNOVATION TOOLBOX Discover how to implement consumer-centric innovation to help create new product development in this latest edition In recent years, behavioral approaches, social media listening, and other new techniques and technologiesdigital techniques, augmented intelligence,…machine learning, and advanced biometrics, among othershave been foregrounded in innovation research. A focus on the evolving fields of data science and neuroscience is a driving force for both researchers and the people they study. These digital and mobile technologies have enabled researchers to augment listening, observing and categorizing methods, and to adapt new techniques in attempting to better understand consumers. On the other hand, digitized mobile societies, spurred by faster and cheaper internet access, emphasize an interconnectedness that drastically alters human behaviors and creates borderless influences. Even so, the tenets and approaches to insightful deep learning for consumers and other actors, from discovery through to the launch of successful products, remains an intrinsic part of assessing the market. Product Innovation Toolbox brings together key thought leaders and seasoned consumer researchers from corporate R&D, academia, and marketing research companies to share their experiences, advanced consumer research tools and practical tips for successful and sustainable product innovation. By offering these leading-edge tools and insights, the book ensures consumer-centric innovation by linking strategy and a designed approach. The new edition focuses on the integration and connection of all databoth structured and unstructured???for deep learning and activation, rather than a differentiated qualitativequantitative approach, reflecting the shifting relationships involved in the latest developments in the field. The second edition of Product Innovation Toolbox also includes: Revised material for more than 70% of the manual, with 11 new and extensively updated chaptersNew tools sections on digital technologies to create novel ways to stimulate and elicit insights from participants, such as Virtual Reality (VR) and Digital AugmentationUpgraded versions of tools in each updated section, with fresh examplesNew case studies created using the tools from the previous edition, including cases regarding cross-continental marketplaces and cross-cultural societiesAn emphasis on tools with global applications Product Innovation Toolbox is an essential resource for product developers, marketers, and technologists. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Librería: Majestic Books, Hounslow, Reino UnidoMajestic Books
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Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandaKennys Bookshop and Art Galleries Ltd.
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Condición: New. 2022. 2nd Edition. Hardcover. . . . . .
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Librería: moluna, Greven, Alemaniamoluna
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Condición: New. Kannapon Lopetcharat is the Executive Director at Nouveau Centric Co. Ltd. in Bangkok, Thailand. He holds a PhD in sensory science and psychophysics, with a minor in statistics from Oregon State University. He has worked for Unilever and Avon as a consumer .
Product Innovation Toolbox: A Field Guide to Consu mer Understanding and Research, Second Edition
Paredes, Dulce (Editor)/ Beckley, Jacqueline H. (Editor)/ Lopetcharat, Kannapon (Editor)
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Librería: Revaluation Books, Exeter, Reino UnidoRevaluation Books
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Hardcover. Condición: Brand New. 2nd edition. 544 pages. 9.61x6.69x1.29 inches. In Stock.
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Librería: Rarewaves.com UK, London, Reino UnidoRarewaves.com UK
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Hardback. Condición: New. PRODUCT INNOVATION TOOLBOX Discover how to implement consumer-centric innovation to help create new product development in this latest edition In recent years, behavioral approaches, social media listening, and other new techniques and technologies-digital techniques, augmented intelligence, machine lea…rning, and advanced biometrics, among others-have been foregrounded in innovation research. A focus on the evolving fields of data science and neuroscience is a driving force for both researchers and the people they study. These digital and mobile technologies have enabled researchers to augment listening, observing and categorizing methods, and to adapt new techniques in attempting to better understand consumers. On the other hand, digitized mobile societies, spurred by faster and cheaper internet access, emphasize an interconnectedness that drastically alters human behaviors and creates borderless influences. Even so, the tenets and approaches to insightful deep learning for consumers and other actors, from discovery through to the launch of successful products, remains an intrinsic part of assessing the market. Product Innovation Toolbox brings together key thought leaders and seasoned consumer researchers from corporate RandD, academia, and marketing research companies to share their experiences, advanced consumer research tools and practical tips for successful and sustainable product innovation. By offering these leading-edge tools and insights, the book ensures consumer-centric innovation by linking strategy and a designed approach. The new edition focuses on the integration and connection of all data-both structured and unstructured???for deep learning and activation, rather than a differentiated qualitative-quantitative approach, reflecting the shifting relationships involved in the latest developments in the field. The second edition of Product Innovation Toolbox also includes: Revised material for more than 70% of the manual, with 11 new and extensively updated chaptersNew tools sections on digital technologies to create novel ways to stimulate and elicit insights from participants, such as Virtual Reality (VR) and Digital AugmentationUpgraded versions of tools in each updated section, with fresh examplesNew case studies created using the tools from the previous edition, including cases regarding cross-continental marketplaces and cross-cultural societiesAn emphasis on tools with global applications Product Innovation Toolbox is an essential resource for product developers, marketers, and technologists.
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Librería: Kennys Bookstore, Olney, MD, Estados Unidos de AmericaKennys Bookstore
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Condición: New. 2022. 2nd Edition. Hardcover. . . . . . Books ship from the US and Ireland.
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Librería: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
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Hardcover. Condición: new. Hardcover. PRODUCT INNOVATION TOOLBOX Discover how to implement consumer-centric innovation to help create new product development in this latest edition In recent years, behavioral approaches, social media listening, and other new techniques and technologiesdigital techniques, augmented intelligence,…machine learning, and advanced biometrics, among othershave been foregrounded in innovation research. A focus on the evolving fields of data science and neuroscience is a driving force for both researchers and the people they study. These digital and mobile technologies have enabled researchers to augment listening, observing and categorizing methods, and to adapt new techniques in attempting to better understand consumers. On the other hand, digitized mobile societies, spurred by faster and cheaper internet access, emphasize an interconnectedness that drastically alters human behaviors and creates borderless influences. Even so, the tenets and approaches to insightful deep learning for consumers and other actors, from discovery through to the launch of successful products, remains an intrinsic part of assessing the market. Product Innovation Toolbox brings together key thought leaders and seasoned consumer researchers from corporate R&D, academia, and marketing research companies to share their experiences, advanced consumer research tools and practical tips for successful and sustainable product innovation. By offering these leading-edge tools and insights, the book ensures consumer-centric innovation by linking strategy and a designed approach. The new edition focuses on the integration and connection of all databoth structured and unstructured???for deep learning and activation, rather than a differentiated qualitativequantitative approach, reflecting the shifting relationships involved in the latest developments in the field. The second edition of Product Innovation Toolbox also includes: Revised material for more than 70% of the manual, with 11 new and extensively updated chaptersNew tools sections on digital technologies to create novel ways to stimulate and elicit insights from participants, such as Virtual Reality (VR) and Digital AugmentationUpgraded versions of tools in each updated section, with fresh examplesNew case studies created using the tools from the previous edition, including cases regarding cross-continental marketplaces and cross-cultural societiesAn emphasis on tools with global applications Product Innovation Toolbox is an essential resource for product developers, marketers, and technologists. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
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Librería: CitiRetail, Stevenage, Reino UnidoCitiRetail
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EUR 184,67
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Hardcover. Condición: new. Hardcover. PRODUCT INNOVATION TOOLBOX Discover how to implement consumer-centric innovation to help create new product development in this latest edition In recent years, behavioral approaches, social media listening, and other new techniques and technologiesdigital techniques, augmented intelligence,…machine learning, and advanced biometrics, among othershave been foregrounded in innovation research. A focus on the evolving fields of data science and neuroscience is a driving force for both researchers and the people they study. These digital and mobile technologies have enabled researchers to augment listening, observing and categorizing methods, and to adapt new techniques in attempting to better understand consumers. On the other hand, digitized mobile societies, spurred by faster and cheaper internet access, emphasize an interconnectedness that drastically alters human behaviors and creates borderless influences. Even so, the tenets and approaches to insightful deep learning for consumers and other actors, from discovery through to the launch of successful products, remains an intrinsic part of assessing the market. Product Innovation Toolbox brings together key thought leaders and seasoned consumer researchers from corporate R&D, academia, and marketing research companies to share their experiences, advanced consumer research tools and practical tips for successful and sustainable product innovation. By offering these leading-edge tools and insights, the book ensures consumer-centric innovation by linking strategy and a designed approach. The new edition focuses on the integration and connection of all databoth structured and unstructured???for deep learning and activation, rather than a differentiated qualitativequantitative approach, reflecting the shifting relationships involved in the latest developments in the field. The second edition of Product Innovation Toolbox also includes: Revised material for more than 70% of the manual, with 11 new and extensively updated chaptersNew tools sections on digital technologies to create novel ways to stimulate and elicit insights from participants, such as Virtual Reality (VR) and Digital AugmentationUpgraded versions of tools in each updated section, with fresh examplesNew case studies created using the tools from the previous edition, including cases regarding cross-continental marketplaces and cross-cultural societiesAn emphasis on tools with global applications Product Innovation Toolbox is an essential resource for product developers, marketers, and technologists. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Product Innovation Toolbox: A Field Guide to Consu mer Understanding and Research, Second Edition
Paredes, Dulce (Editor)/ Beckley, Jacqueline H. (Editor)/ Lopetcharat, Kannapon (Editor)
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Librería: Revaluation Books, Exeter, Reino UnidoRevaluation Books
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EUR 243,22
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Hardcover. Condición: Brand New. 2nd edition. 544 pages. 9.61x6.69x1.29 inches. In Stock. This item is printed on demand.
