Isbn: 9781119373155 - public relations theory: application and understanding (29 resultados)

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  • Idioma: Inglés

    Editorial: *Wiley-Blackwell (edition 1), 2019

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    Editorial: *Wiley-Blackwell, 2019

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  • Idioma: Inglés

    Editorial: Wiley-Blackwell, 2019

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    paperback. Condición: Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

  • Idioma: Inglés

    Editorial: *Wiley-Blackwell, 2019

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    Condición: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.…

  • Idioma: Inglés

    Editorial: *Wiley-Blackwell, 2019

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  • Idioma: Inglés

    Editorial: Wiley-Blackwell, 2019

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    paperback. Condición: New. 1st Edition. Ships in a BOX from Central Missouri! Ships same or next business day.�UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

  • Idioma: Inglés

    Editorial: John Wiley & Sons, 2019

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    Editorial: John Wiley & Sons, 2019

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  • Idioma: Inglés

    Editorial: *Wiley-Blackwell, 2019

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  • Idioma: Inglés

    Editorial: John Wiley and Sons Ltd, GB, 2019

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    Paperback. Condición: New. The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more. Chapters written by recognized experts on each topic provide readers with knowledge on how, when, and why appropriate theories are applied. Focusing on how organizations and individuals integrate theory in a public relations framework, each chapter explains one function, explores its potential challenges and opportunities, provides an example of the function in practice, and offers discussion questions and additional reading suggestions. Unique in structure, this text arranges chapters by function, rather than theory, allowing readers to see how multiple theories can be applied to each public relations function and how theories can be used in different professional settings. Comprehensive treatment of topics including social and emerging media, globalization, public diplomacy, corporate and investor relations, and others ensures relevant and timely coverage of contemporary PR issues. Demonstrates how public relations theory is applied in real-world practiceIllustrates how successfully applied public relations theories lead to positive outcomesDiscusses the relevance of public relations with accessible and engaging languageOffers multiple perspectives from leading international public relations scholarsIncludes pedagogical tools including chapter discussion questions, practical examples, tables, and suggested reading lists Public Relations Theory: Application and Understanding is suitable for instructors and graduate and advanced undergraduate students in courses on public relations theory, as well as practitioners seeking further knowledge on the most current developments in the field.…

  • Idioma: Inglés

    Editorial: John Wiley and Sons, 2019

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    PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

  • Idioma: Inglés

    Editorial: John Wiley & Sons, 2019

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  • Idioma: Inglés

    Editorial: Wiley-Blackwell, 2019

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    Editorial: John Wiley and Sons Ltd, Hoboken, 2019

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    Paperback. Condición: new. Paperback. The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more. Chapters written by recognized experts on each topic provide readers with knowledge on how, when, and why appropriate theories are applied. Focusing on how organizations and individuals integrate theory in a public relations framework, each chapter explains one function, explores its potential challenges and opportunities, provides an example of the function in practice, and offers discussion questions and additional reading suggestions. Unique in structure, this text arranges chapters by function, rather than theory, allowing readers to see how multiple theories can be applied to each public relations function and how theories can be used in different professional settings. Comprehensive treatment of topics including social and emerging media, globalization, public diplomacy, corporate and investor relations, and others ensures relevant and timely coverage of contemporary PR issues. Demonstrates how public relations theory is applied in real-world practiceIllustrates how successfully applied public relations theories lead to positive outcomesDiscusses the relevance of public relations with accessible and engaging languageOffers multiple perspectives from leading international public relations scholarsIncludes pedagogical tools including chapter discussion questions, practical examples, tables, and suggested reading lists Public Relations Theory: Application and Understanding is suitable for instructors and graduate and advanced undergraduate students in courses on public relations theory, as well as practitioners seeking further knowledge on the most current developments in the field. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

  • Idioma: Inglés

    Editorial: *Wiley-Blackwell, 2019

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    Condición: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.…

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    Editorial: Wiley-Blackwell 5/7/2019, 2019

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    Paperback or Softback. Condición: New. Public Relations Theory: Application and Understanding. Book.

  • Idioma: Inglés

    Editorial: *Wiley-Blackwell, 2019

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  • Idioma: Inglés

    Editorial: *Wiley-Blackwell, 2019

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  • Idioma: Inglés

    Editorial: Wiley-Blackwell 2019-04-19, 2019

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  • Idioma: Inglés

    Editorial: John Wiley and Sons Ltd, 2019

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    Condición: New. 2019. 1st Edition. Paperback. . . . . .

  • Idioma: Inglés

    Editorial: *Wiley-Blackwell, 2019

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    Condición: New. In English.

  • Idioma: Inglés

    Editorial: John Wiley & Sons Inc, 2019

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  • Idioma: Inglés

    Editorial: John Wiley and Sons Ltd, 2019

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  • Idioma: Inglés

    Editorial: John Wiley & Sons, 2019

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    Condición: New. Viewed as an entire book, this was an overwhelming read, especially if consumed from cover to cover. Take that as a positive attribute. It feels neither dumbed down for the practitioner nor full of complex, dry language aimed at the academic. The tone is.

  • Idioma: Inglés

    Editorial: Wiley & Sons, Wiley-Blackwell, 2019

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    Taschenbuch. Condición: Neu. Neuware - The comprehensive guide to applied PR theory in the 21st centuryPublic Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more. Chapters written by recognized experts on each topic provide readers with knowledge on how, when, and why appropriate theories are applied. Focusing on how organizations and individuals integrate theory in a public relations framework, each chapter explains one function, explores its potential challenges and opportunities, provides an example of the function in practice, and offers discussion questions and additional reading suggestions.Unique in structure, this text arranges chapters by function, rather than theory, allowing readers to see how multiple theories can be applied to each public relations function and how theories can be used in different professional settings. Comprehensive treatment of topics including social and emerging media, globalization, public diplomacy, corporate and investor relations, and others ensures relevant and timely coverage of contemporary PR issues.\* Demonstrates how public relations theory is applied in real-world practice\* Illustrates how successfully applied public relations theories lead to positive outcomes\* Discusses the relevance of public relations with accessible and engaging language\* Offers multiple perspectives from leading international public relations scholars\* Includes pedagogical tools including chapter discussion questions, practical examples, tables, and suggested reading listsPublic Relations Theory: Application and Understanding is suitable for instructors and graduate and advanced undergraduate students in courses on public relations theory, as well as practitioners seeking further knowledge on the most current developments in the field.…

  • Idioma: Inglés

    Editorial: John Wiley and Sons Ltd, Hoboken, 2019

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    Paperback. Condición: new. Paperback. The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more. Chapters written by recognized experts on each topic provide readers with knowledge on how, when, and why appropriate theories are applied. Focusing on how organizations and individuals integrate theory in a public relations framework, each chapter explains one function, explores its potential challenges and opportunities, provides an example of the function in practice, and offers discussion questions and additional reading suggestions. Unique in structure, this text arranges chapters by function, rather than theory, allowing readers to see how multiple theories can be applied to each public relations function and how theories can be used in different professional settings. Comprehensive treatment of topics including social and emerging media, globalization, public diplomacy, corporate and investor relations, and others ensures relevant and timely coverage of contemporary PR issues. Demonstrates how public relations theory is applied in real-world practiceIllustrates how successfully applied public relations theories lead to positive outcomesDiscusses the relevance of public relations with accessible and engaging languageOffers multiple perspectives from leading international public relations scholarsIncludes pedagogical tools including chapter discussion questions, practical examples, tables, and suggested reading lists Public Relations Theory: Application and Understanding is suitable for instructors and graduate and advanced undergraduate students in courses on public relations theory, as well as practitioners seeking further knowledge on the most current developments in the field. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

  • Idioma: Inglés

    Editorial: John Wiley and Sons Ltd, GB, 2019

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    Librería: Rarewaves.com UK, London, Reino UnidoRarewaves.com UK

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    Paperback. Condición: New. The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more. Chapters written by recognized experts on each topic provide readers with knowledge on how, when, and why appropriate theories are applied. Focusing on how organizations and individuals integrate theory in a public relations framework, each chapter explains one function, explores its potential challenges and opportunities, provides an example of the function in practice, and offers discussion questions and additional reading suggestions. Unique in structure, this text arranges chapters by function, rather than theory, allowing readers to see how multiple theories can be applied to each public relations function and how theories can be used in different professional settings. Comprehensive treatment of topics including social and emerging media, globalization, public diplomacy, corporate and investor relations, and others ensures relevant and timely coverage of contemporary PR issues. Demonstrates how public relations theory is applied in real-world practiceIllustrates how successfully applied public relations theories lead to positive outcomesDiscusses the relevance of public relations with accessible and engaging languageOffers multiple perspectives from leading international public relations scholarsIncludes pedagogical tools including chapter discussion questions, practical examples, tables, and suggested reading lists Public Relations Theory: Application and Understanding is suitable for instructors and graduate and advanced undergraduate students in courses on public relations theory, as well as practitioners seeking further knowledge on the most current developments in the field.…

  • Idioma: Inglés

    Editorial: Wiley-Blackwell, 2019

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  • Idioma: Inglés

    Editorial: Blackwell Pub, 2019

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    Paperback. Condición: Brand New. 264 pages. 10.00x7.00x0.50 inches. In Stock. This item is printed on demand.