9781041090182 - the k-pop content strategy: marketing models for creative success (routledge focus on business and management) de falla, dominique (7 resultados)
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Librería: Majestic Books, Hounslow, Reino UnidoMajestic Books
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EUR 78,40
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Librería: Biblios, frankfurt am main, HESSE, AlemaniaBiblios
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Librería: Books Puddle, New York, NY, Estados Unidos de AmericaBooks Puddle
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Librería: moluna, Greven, Alemaniamoluna
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EUR 74,95
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Condición: New. Dominique Falla is Associate Professor of Design at Griffith University, Australia, specialising in creative entrepreneurship, digital content strategy, and the creator economy.In an era where digital algorithms dictate visibility, crea.
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Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail
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EUR 86,29
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Hardcover. Condición: new. Hardcover. In an era where digital algorithms dictate visibility, creative professionals are struggling to attract audiences and sustain long-term careers. Yet, K-pop has seemingly mastered the art of digital engagement, successfully leveraged global fandoms, and bypassed traditional media gatekeepers.… This book explores how K-pops strategic approach to content creation can serve as a model for creatives everywhere, offering powerful lessons on building sustainable careers beyond algorithm dependency.Through a research-driven analysis of K-pops content and engagement model, this book reveals four key lessons behind its global success: (1) Mass Content Creation as a Business Model; (2) Leverage Fans as Business Partners; (3) Access is the New Digital Currency, and (4) Cultivate Non-Traditional Income Streams. By drawing parallels between K-pops strategies and the broader creative industries, this book offers actionable insights to help creative professionals develop sustainable businesses through innovative digital content strategies and next-level audience engagement inspired by the recent global success of groups such as Stray Kids and BTS.This book serves as both an academic study and a practical guide, tailored for scholars in media, digital culture, marketing, and creative industries, as well as creative entrepreneurs seeking new business strategies. This book explores how K-pops strategic approach to content creation offers powerful lessons on building sustainable careers beyond algorithm dependency. It is tailored for scholars in media, digital culture, marketing, and creative industries, as well as creative entrepreneurs seeking new business strategies. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Librería: CitiRetail, Stevenage, Reino UnidoCitiRetail
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EUR 90,63
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Hardcover. Condición: new. Hardcover. In an era where digital algorithms dictate visibility, creative professionals are struggling to attract audiences and sustain long-term careers. Yet, K-pop has seemingly mastered the art of digital engagement, successfully leveraged global fandoms, and bypassed traditional media gatekeepers.… This book explores how K-pops strategic approach to content creation can serve as a model for creatives everywhere, offering powerful lessons on building sustainable careers beyond algorithm dependency.Through a research-driven analysis of K-pops content and engagement model, this book reveals four key lessons behind its global success: (1) Mass Content Creation as a Business Model; (2) Leverage Fans as Business Partners; (3) Access is the New Digital Currency, and (4) Cultivate Non-Traditional Income Streams. By drawing parallels between K-pops strategies and the broader creative industries, this book offers actionable insights to help creative professionals develop sustainable businesses through innovative digital content strategies and next-level audience engagement inspired by the recent global success of groups such as Stray Kids and BTS.This book serves as both an academic study and a practical guide, tailored for scholars in media, digital culture, marketing, and creative industries, as well as creative entrepreneurs seeking new business strategies. This book explores how K-pops strategic approach to content creation offers powerful lessons on building sustainable careers beyond algorithm dependency. It is tailored for scholars in media, digital culture, marketing, and creative industries, as well as creative entrepreneurs seeking new business strategies. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
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Librería: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
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EUR 115,40
Envío por EUR 32,45Se envía de Australia a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: new. Hardcover. In an era where digital algorithms dictate visibility, creative professionals are struggling to attract audiences and sustain long-term careers. Yet, K-pop has seemingly mastered the art of digital engagement, successfully leveraged global fandoms, and bypassed traditional media gatekeepers.… This book explores how K-pops strategic approach to content creation can serve as a model for creatives everywhere, offering powerful lessons on building sustainable careers beyond algorithm dependency.Through a research-driven analysis of K-pops content and engagement model, this book reveals four key lessons behind its global success: (1) Mass Content Creation as a Business Model; (2) Leverage Fans as Business Partners; (3) Access is the New Digital Currency, and (4) Cultivate Non-Traditional Income Streams. By drawing parallels between K-pops strategies and the broader creative industries, this book offers actionable insights to help creative professionals develop sustainable businesses through innovative digital content strategies and next-level audience engagement inspired by the recent global success of groups such as Stray Kids and BTS.This book serves as both an academic study and a practical guide, tailored for scholars in media, digital culture, marketing, and creative industries, as well as creative entrepreneurs seeking new business strategies. This book explores how K-pops strategic approach to content creation offers powerful lessons on building sustainable careers beyond algorithm dependency. It is tailored for scholars in media, digital culture, marketing, and creative industries, as well as creative entrepreneurs seeking new business strategies. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
