The K-Pop Content Strategy | Marketing Models for Creative Success
Idioma: inglés
Editorial: Routledge, 2026
- Tapa dura
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Librería: preigu, Osnabrück, Alemaniapreigu
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The K-Pop Content Strategy | Marketing Models for Creative Success | Dominique Falla | Buch | Einband - fest (Hardcover) | Englisch | 2026 | Routledge | EAN 9781041090182 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
N° de ref. del artículo 135942260
- Título
- The K-Pop Content Strategy | Marketing Models for Creative Success
- Autor
- Dominique Falla
- Editorial
- Routledge
- Año de publicación
- 2026
- Estado
- Neu
- Encuadernación
- Buch
- Idioma
- inglés
- ISBN 10
- 1041090188
- ISBN 13
- 9781041090182
- Peso del artículo
- 264 gramos
- Dimensiones
- 222 x 145 x 12 mm
- Catálogos de vendedores
- Bücher
In an era where digital algorithms dictate visibility, creative professionals are struggling to attract audiences and sustain long-term careers. Yet, K-pop has seemingly mastered the art of digital engagement, successfully leveraged global fandoms, and bypassed traditional media gatekeepers. This book explores how K-pop’s strategic approach to content creation can serve as a model for creatives everywhere, offering powerful lessons on building sustainable careers beyond algorithm dependency.
Through a research-driven analysis of K-pop’s content and engagement model, this book reveals four key lessons behind its global success: (1) Mass Content Creation as a Business Model; (2) Leverage Fans as Business Partners; (3) Access is the New Digital Currency, and (4) Cultivate Non-Traditional Income Streams. By drawing parallels between K-pop’s strategies and the broader creative industries, this book offers actionable insights to help creative professionals develop sustainable businesses through innovative digital content strategies and next-level audience engagement inspired by the recent global success of groups such as Stray Kids and BTS.
This book serves as both an academic study and a practical guide, tailored for scholars in media, digital culture, marketing, and creative industries, as well as creative entrepreneurs seeking new business strategies.
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Acerca del autor
Dominique Falla is Associate Professor of Design at Griffith University, Australia, specialising in creative entrepreneurship, digital content strategy, and the creator economy.
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preigu
Osnabrück, Alemania
Vendedor de IberLibro desde 5 de agosto de 2024
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