ISBN: 9781032908977 - towards transformative education in marketing: challenging rhetoric and embracing change (key issues in marketing management) (13 resultados)

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Hardcover. Condición: Brand New. 176 pages. 9.68x6.87x9.61 inches. In Stock.

Hardcover. Condición: new. Hardcover. This book collects bold and challenging contributions to pedagogy that foster creative and critical thinking in the marketing classroom. The volume brings together leading international critical marketing scholars who apply a wide range of theoretical and methodological tools to nurture students ability to think outside the narrow confines of conventional management ideology. The contributions, which range from fascinating personal reflections to deep engagement with theory, are united by a desire to share insights about how to turn teaching in marketing away from mere training towards rigorous and broad education about markets and their place in society. The innovations discussed can be as challenging and inspiring for the reader as they were for the students in the classes. The aim of this book is to support educators to help students develop into professionals (and people) who engage seriously with the societal effects of their actions.Towards Transformative Education in Marketing is an essential resource for students and teachers of marketing, marketing pedagogy, business studies. This book will also appeal to those interested in innovative and critical approaches to the field. The chapters in this book were originally published as a special issue of Journal of Marketing Management. This book collects bold and challenging contributions to pedagogy that foster creative and critical thinking in the marketing classroom. The chapters in this book were originally published as a special issue of Journal of Marketing Management. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

HRD. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

HRD. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Buch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book collects bold and challenging contributions to pedagogy that foster creative and critical thinking in the marketing classroom. The chapters in this book were originally published as a special issue of Journal of Marketing Management.…