Isbn: 9781032860749 - public relations: the basics (24 resultados)

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Paperback. Condición: New. This concise and accessible second edition introduces readers to one of the most exciting and fast-paced media industries: public relations-its history and current practice, the types of employment roles available, and practitioner job responsibilities including writing, research, and strategic planning.Orienting readers to this dynamic and engaging industry, this book gives readers the tools they need to consider career prospects and professional duties. It weaves case studies and practical examples with a brief but foundational look at communication theories helpful to a public relations professional. This edition continues to feature an overview of education for a public relations career, job opportunities, and tips for launching a career in public relations as well as addressing ethics, professionalism, and public relations writing. The four phases of public relations campaigns are also covered: research, strategy, tactics, and evaluation. Updates to this second edition include discussions of artificial intelligence; misinformation and disinformation; crisis communication; diversity, equity, and inclusion; corporate social responsibility; and the use of social media. This edition also incorporates new or updated international case studies throughout the text, ensuring that the book is relevant to a global audience, and features "PR Profiles" of four public relations leaders offering insights on the profession.Public Relations: The Basics, 2nd Edition is pitched to a variety of audiences interested in learning more about public relations, including general readers, students exploring career options, and guidance counselors and university career advisers. …

Paperback or Softback. Condición: New. Public Relations: The Basics. Book.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. This concise and accessible second edition introduces readers to one of the most exciting and fast-paced media industries: public relations-its history and current practice, the types of employment roles available, and practitioner job responsibilities including writing, research, and strategic planning.Orienting readers to this dynamic and engaging industry, this book gives readers the tools they need to consider career prospects and professional duties. It weaves case studies and practical examples with a brief but foundational look at communication theories helpful to a public relations professional. This edition continues to feature an overview of education for a public relations career, job opportunities, and tips for launching a career in public relations as well as addressing ethics, professionalism, and public relations writing. The four phases of public relations campaigns are also covered: research, strategy, tactics, and evaluation. Updates to this second edition include discussions of artificial intelligence; misinformation and disinformation; crisis communication; diversity, equity, and inclusion; corporate social responsibility; and the use of social media. This edition also incorporates new or updated international case studies throughout the text, ensuring that the book is relevant to a global audience, and features "PR Profiles" of four public relations leaders offering insights on the profession.Public Relations: The Basics, 2nd Edition is pitched to a variety of audiences interested in learning more about public relations, including general readers, students exploring career options, and guidance counselors and university career advisers. …

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Condición: New. 2025. 2nd Edition. paperback. . . . . .

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Condición: New. 2025. 2nd Edition. paperback. . . . . . Books ship from the US and Ireland.

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Paperback. Condición: Brand New. 2nd edition. 268 pages. 7.81x5.05x7.81 inches. In Stock.

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Paperback. Condición: New. This concise and accessible second edition introduces readers to one of the most exciting and fast-paced media industries: public relations-its history and current practice, the types of employment roles available, and practitioner job responsibilities including writing, research, and strategic planning.Orienting readers to this dynamic and engaging industry, this book gives readers the tools they need to consider career prospects and professional duties. It weaves case studies and practical examples with a brief but foundational look at communication theories helpful to a public relations professional. This edition continues to feature an overview of education for a public relations career, job opportunities, and tips for launching a career in public relations as well as addressing ethics, professionalism, and public relations writing. The four phases of public relations campaigns are also covered: research, strategy, tactics, and evaluation. Updates to this second edition include discussions of artificial intelligence; misinformation and disinformation; crisis communication; diversity, equity, and inclusion; corporate social responsibility; and the use of social media. This edition also incorporates new or updated international case studies throughout the text, ensuring that the book is relevant to a global audience, and features "PR Profiles" of four public relations leaders offering insights on the profession.Public Relations: The Basics, 2nd Edition is pitched to a variety of audiences interested in learning more about public relations, including general readers, students exploring career options, and guidance counselors and university career advisers. …

Condición: New. Deborah A. Silverman, APR, Fellow PRSA, is Chair and Associate Professor of Communication at SUNY Buffalo State University. A former public relations practitioner, she serves as Vice Chair of the national Commission on Public Relations E.

Paperback. Condición: New. This concise and accessible second edition introduces readers to one of the most exciting and fast-paced media industries: public relations-its history and current practice, the types of employment roles available, and practitioner job responsibilities including writing, research, and strategic planning.Orienting readers to this dynamic and engaging industry, this book gives readers the tools they need to consider career prospects and professional duties. It weaves case studies and practical examples with a brief but foundational look at communication theories helpful to a public relations professional. This edition continues to feature an overview of education for a public relations career, job opportunities, and tips for launching a career in public relations as well as addressing ethics, professionalism, and public relations writing. The four phases of public relations campaigns are also covered: research, strategy, tactics, and evaluation. Updates to this second edition include discussions of artificial intelligence; misinformation and disinformation; crisis communication; diversity, equity, and inclusion; corporate social responsibility; and the use of social media. This edition also incorporates new or updated international case studies throughout the text, ensuring that the book is relevant to a global audience, and features "PR Profiles" of four public relations leaders offering insights on the profession.Public Relations: The Basics, 2nd Edition is pitched to a variety of audiences interested in learning more about public relations, including general readers, students exploring career options, and guidance counselors and university career advisers. …

Paperback. Condición: Brand New. 2nd edition. 268 pages. 7.81x5.05x7.81 inches. In Stock. This item is printed on demand.

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This concise and accessible second edition introduces readers to one of the most exciting and fast-paced media industries: public relations. It will be of interest to a variety of audiences interested in learning more about public relations.…

Paperback. Condición: new. Paperback. This concise and accessible second edition introduces readers to one of the most exciting and fast-paced media industries: public relationsits history and current practice, the types of employment roles available, and practitioner job responsibilities including writing, research, and strategic planning.Orienting readers to this dynamic and engaging industry, this book gives readers the tools they need to consider career prospects and professional duties. It weaves case studies and practical examples with a brief but foundational look at communication theories helpful to a public relations professional. This edition continues to feature an overview of education for a public relations career, job opportunities, and tips for launching a career in public relations as well as addressing ethics, professionalism, and public relations writing. The four phases of public relations campaigns are also covered: research, strategy, tactics, and evaluation. Updates to this second edition include discussions of artificial intelligence; misinformation and disinformation; crisis communication; diversity, equity, and inclusion; corporate social responsibility; and the use of social media. This edition also incorporates new or updated international case studies throughout the text, ensuring that the book is relevant to a global audience, and features PR Profiles of four public relations leaders offering insights on the profession.Public Relations: The Basics, 2nd Edition is pitched to a variety of audiences interested in learning more about public relations, including general readers, students exploring career options, and guidance counselors and university career advisers. This concise and accessible second edition introduces readers to one of the most exciting and fast-paced media industries: public relations. It will be of interest to a variety of audiences interested in learning more about public relations. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…