Isbn: 9781032730936 - public relations and strategic communication in 2050: trends shaping the future of the profession (23 resultados)

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Paperback. Condición: New. Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future.This book is divided into two sections, the first addressing such key topics as artificial intelligence (AI), big data, political polarization, and misinformation, the second looking at key facets of the profession, such as media relations, crisis communication, and measurement and evaluation. Leading researchers in the discipline share their analysis of these topics while also providing theoretically based and practically relevant insights on how the industry must evolve to keep up with, and perhaps anticipate, changes in culture, society, and technology.This book will be of interest to scholars, industry professionals, and advanced undergraduate and graduate students in public relations and strategic communication.A podcast, The Future of PR, also accompanies the book.…

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Paperback. Condición: Brand New. 294 pages. 9.00x6.00x9.02 inches. In Stock.

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Condición: New. Alexander V. Laskin is a Professor of Advertising and Public Relations at Quinnipiac University, USA.Karen Freberg is a Professor in Strategic Communications at the University of Louisville, USA.Taking stock of the technol.

Taschenbuch. Condición: Neu. Public Relations and Strategic Communication in 2050 | Trends Shaping the Future of the Profession | Alexander V. Laskin (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2024 | Routledge | EAN 9781032730936 | Verantwortliche Person für die EU: Taylor & Francis Verlag GmbH, Kaufingerstr. 24, 80331 München, gpsr[at]taylorandfrancis[dot]com | Anbieter: preigu. …

Paperback. Condición: New. Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future.This book is divided into two sections, the first addressing such key topics as artificial intelligence (AI), big data, political polarization, and misinformation, the second looking at key facets of the profession, such as media relations, crisis communication, and measurement and evaluation. Leading researchers in the discipline share their analysis of these topics while also providing theoretically based and practically relevant insights on how the industry must evolve to keep up with, and perhaps anticipate, changes in culture, society, and technology.This book will be of interest to scholars, industry professionals, and advanced undergraduate and graduate students in public relations and strategic communication.A podcast, The Future of PR, also accompanies the book.…

Paperback. Condición: Brand New. 294 pages. 9.00x6.00x9.02 inches. In Stock. This item is printed on demand.

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future.This book is divided into two sections, the first addressing such key topics as artificial intelligence (AI), big data, political polarization, and misinformation, the second looking at key facets of the profession, such as media relations, crisis communication, and measurement and evaluation. Leading researchers in the discipline share their analysis of these topics while also providing theoretically based and practically relevant insights on how the industry must evolve to keep up with, and perhaps anticipate, changes in culture, society, and technology.This book will be of interest to scholars, industry professionals, and advanced undergraduate and graduate students in public relations and strategic communication.A podcast, The Future of PR, also accompanies the book. 280 pp. Englisch.…

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future.This book is divided into two sections, the first addressing such key topics as artificial intelligence (AI), big data, political polarization, and misinformation, the second looking at key facets of the profession, such as media relations, crisis communication, and measurement and evaluation. Leading researchers in the discipline share their analysis of these topics while also providing theoretically based and practically relevant insights on how the industry must evolve to keep up with, and perhaps anticipate, changes in culture, society, and technology.This book will be of interest to scholars, industry professionals, and advanced undergraduate and graduate students in public relations and strategic communication.A podcast, The Future of PR, also accompanies the book.…