Isbn: 9781032689838 - place marketing and temporality (routledge focus on business and management) (20 resultados)

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PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

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PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

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Condición: New. 2025. 1st Edition. paperback. . . . . .

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Condición: New. 2025. 1st Edition. paperback. . . . . . Books ship from the US and Ireland.

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Paperback. Condición: Brand New. 94 pages. 8.50x5.43x8.50 inches. In Stock.

Paperback. Condición: new. Paperback. Much city marketing and branding activity is future-oriented; aimed at achieving a forward-looking vision for places. The aim of this activity is to attract visitors, residents and/or inward investment, and focus on communicating attractive place attributes to create a differentiated spatial product that will appeal to particular target audiences. In seeking to achieve this, place marketing campaigns have been criticized for emphasizing generic attributes, such as accessibility, infrastructure and a skilled workforcewhich can serve to homogenize places which in reality are very different. However, a citys distinctive character is a consequence of its history and development over time, and this book analyses the role of these temporal dimensions in place marketing and branding. The book analyses how the pastboth material (i.e. the historic built environment) and intangible (i.e. routines, practices and the character of the populace)is appropriated, in order to sell the city into the future. It acknowledges the inherent selectivity involved and discusses the factors influencing what is remembered from the pastand equally importantly, what is forgotten. Adopting a range of theoretical approaches to understanding temporality in this context, the book will appeal to advanced students, academic researchers and reflexive place branding practitioners by introducing a temporal paradox incorporating both fixity (the material and immaterial elements of the citys past) and fluidity (relating to the creation of the place product as a dynamic assemblage of individual elements and attributes aimed at particular target audiences). The book analyses how the past - material (the historic built environment) and intangible (routines, practices and the character of the populace) - is appropriated, in order to sell the city into the future. It acknowledges the inherent selectivity involved and discusses the factors influencing what is remembered and what's forgotten. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condición: new. Paperback. Much city marketing and branding activity is future-oriented; aimed at achieving a forward-looking vision for places. The aim of this activity is to attract visitors, residents and/or inward investment, and focus on communicating attractive place attributes to create a differentiated spatial product that will appeal to particular target audiences. In seeking to achieve this, place marketing campaigns have been criticized for emphasizing generic attributes, such as accessibility, infrastructure and a skilled workforcewhich can serve to homogenize places which in reality are very different. However, a citys distinctive character is a consequence of its history and development over time, and this book analyses the role of these temporal dimensions in place marketing and branding. The book analyses how the pastboth material (i.e. the historic built environment) and intangible (i.e. routines, practices and the character of the populace)is appropriated, in order to sell the city into the future. It acknowledges the inherent selectivity involved and discusses the factors influencing what is remembered from the pastand equally importantly, what is forgotten. Adopting a range of theoretical approaches to understanding temporality in this context, the book will appeal to advanced students, academic researchers and reflexive place branding practitioners by introducing a temporal paradox incorporating both fixity (the material and immaterial elements of the citys past) and fluidity (relating to the creation of the place product as a dynamic assemblage of individual elements and attributes aimed at particular target audiences). The book analyses how the past - material (the historic built environment) and intangible (routines, practices and the character of the populace) - is appropriated, in order to sell the city into the future. It acknowledges the inherent selectivity involved and discusses the factors influencing what is remembered and what's forgotten. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Paperback. Condición: new. Paperback. Much city marketing and branding activity is future-oriented; aimed at achieving a forward-looking vision for places. The aim of this activity is to attract visitors, residents and/or inward investment, and focus on communicating attractive place attributes to create a differentiated spatial product that will appeal to particular target audiences. In seeking to achieve this, place marketing campaigns have been criticized for emphasizing generic attributes, such as accessibility, infrastructure and a skilled workforcewhich can serve to homogenize places which in reality are very different. However, a citys distinctive character is a consequence of its history and development over time, and this book analyses the role of these temporal dimensions in place marketing and branding. The book analyses how the pastboth material (i.e. the historic built environment) and intangible (i.e. routines, practices and the character of the populace)is appropriated, in order to sell the city into the future. It acknowledges the inherent selectivity involved and discusses the factors influencing what is remembered from the pastand equally importantly, what is forgotten. Adopting a range of theoretical approaches to understanding temporality in this context, the book will appeal to advanced students, academic researchers and reflexive place branding practitioners by introducing a temporal paradox incorporating both fixity (the material and immaterial elements of the citys past) and fluidity (relating to the creation of the place product as a dynamic assemblage of individual elements and attributes aimed at particular target audiences). The book analyses how the past - material (the historic built environment) and intangible (routines, practices and the character of the populace) - is appropriated, in order to sell the city into the future. It acknowledges the inherent selectivity involved and discusses the factors influencing what is remembered and what's forgotten. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Gary Warnaby is Professor of Retailing and Marketing, based in the Department of Marketing, International Business &amp Tourism and the Institute of Place Management at the Manchester Metropolitan University.Much city marketi.…

Taschenbuch. Condición: Neu. Place Marketing and Temporality | Gary Warnaby | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2025 | Routledge | EAN 9781032689838 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.…