Isbn: 9781032671369 - the media handbook: a complete guide to advertising media selection, planning, research, and buying (routledge communication series) (22 resultados)

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paperback. Condición: New. 9th Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

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Condición: New. 2025. 9th Edition. paperback. . . . . .

Paperback. Condición: Brand New. 9th edition. 240 pages. 9.00x6.00x9.00 inches. In Stock.

Condición: New. Helen Katz is Executive Vice President, Research, at Publicis Media. She has an extensive professional background in media research and has taught advertising and media planning at Michigan State University, DePaul University, New York University..

Condición: New. 2025. 9th Edition. paperback. . . . . . Books ship from the US and Ireland.

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Paperback. Condición: new. Paperback. Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach.The book takes readers through the fundamentals of each media channel, leading to the creation of a media plan. This edition features a revised and expanded chapter on digital media for both planning and buying (including programmatic), with additional material on artificial intelligence, the metaverse and augmented/virtual reality, and streaming. It also includes more charts and tables to provide additional visual appeal and understanding. Newly updated data, more international brand examples, and a summary of key media calculations round out this thoroughly updated edition.This text remains ideal for courses in media planning and buying in advertising and mass communication departments.Supplemental online resources for both students and instructors are also available. To assist in their course preparation, instructors will find lecture slides and sample test questions while students will benefit from chapter overviews and new sample media planning exercise scenarios with accompanying practice spreadsheets. Please Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in media planning and buying in advertising and mass communication departments. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. …

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in media planning and buying in advertising and mass communication departments.…