Isbn: 9781032594347 - consumer culture in transition: aesthetic consumption in china's new middle class (routledge studies in marketing) (18 resultados)

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Condición: New. 2025. 1st Edition. hardcover. . . . . .

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Hardcover. Condición: new. Hardcover. This book offers case studies on the emergence of aesthetic consumption in China, that is, daily consumption in which aesthetic and spiritual benefits play a dominant role in consumers decision-making.The book opens by discussing the rapid economic and cultural development of China, as well as the influence of social media in expressing consumer cultural capital. It then discusses how the countrys new middle class, in particular high-income urban residents, are shifting away from conspicuous consumption towards aesthetic consumption. The book then dives into three case studies of aesthetic consumptioninterior design, wine, and guqin playingto examine how brands and companies drive consumption by purposely shaping and increasing the target segments aesthetic sensibilities. The authors pose three key research questions: (1) How do brands lead consumers to acquire aesthetic tastes, which is crucial for the adoption of products positioned on aesthetics? (2) How do brands and customers co-create aesthetic and spiritual values? (3) How do brands maintain and enhance customer relationships even as tastes and preferences upgrade? The book then closes by developing theoretical contributions and managerial implications for brands seeking to target these customer segments.This book will be of interest to researchers in the fields of marketing, brand management, consumer culture, and China studies. This book offers case studies on the emergence of aesthetic consumption in China, that is, daily consumption in which aesthetic and spiritual benefits play a dominant role in consumers decision-making. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Hardcover. Condición: new. Hardcover. This book offers case studies on the emergence of aesthetic consumption in China, that is, daily consumption in which aesthetic and spiritual benefits play a dominant role in consumers decision-making.The book opens by discussing the rapid economic and cultural development of China, as well as the influence of social media in expressing consumer cultural capital. It then discusses how the countrys new middle class, in particular high-income urban residents, are shifting away from conspicuous consumption towards aesthetic consumption. The book then dives into three case studies of aesthetic consumptioninterior design, wine, and guqin playingto examine how brands and companies drive consumption by purposely shaping and increasing the target segments aesthetic sensibilities. The authors pose three key research questions: (1) How do brands lead consumers to acquire aesthetic tastes, which is crucial for the adoption of products positioned on aesthetics? (2) How do brands and customers co-create aesthetic and spiritual values? (3) How do brands maintain and enhance customer relationships even as tastes and preferences upgrade? The book then closes by developing theoretical contributions and managerial implications for brands seeking to target these customer segments.This book will be of interest to researchers in the fields of marketing, brand management, consumer culture, and China studies. This book offers case studies on the emergence of aesthetic consumption in China, that is, daily consumption in which aesthetic and spiritual benefits play a dominant role in consumers decision-making. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

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Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Xi Liu is an associate professor in marketing at the School of Economics and Management, Tsinghua University. She teaches MBA-level courses in marketing and doctoral-level courses in qualitative research methods. Her recent research inte.…

Hardcover. Condición: new. Hardcover. This book offers case studies on the emergence of aesthetic consumption in China, that is, daily consumption in which aesthetic and spiritual benefits play a dominant role in consumers decision-making.The book opens by discussing the rapid economic and cultural development of China, as well as the influence of social media in expressing consumer cultural capital. It then discusses how the countrys new middle class, in particular high-income urban residents, are shifting away from conspicuous consumption towards aesthetic consumption. The book then dives into three case studies of aesthetic consumptioninterior design, wine, and guqin playingto examine how brands and companies drive consumption by purposely shaping and increasing the target segments aesthetic sensibilities. The authors pose three key research questions: (1) How do brands lead consumers to acquire aesthetic tastes, which is crucial for the adoption of products positioned on aesthetics? (2) How do brands and customers co-create aesthetic and spiritual values? (3) How do brands maintain and enhance customer relationships even as tastes and preferences upgrade? The book then closes by developing theoretical contributions and managerial implications for brands seeking to target these customer segments.This book will be of interest to researchers in the fields of marketing, brand management, consumer culture, and China studies. This book offers case studies on the emergence of aesthetic consumption in China, that is, daily consumption in which aesthetic and spiritual benefits play a dominant role in consumers decision-making. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Buch. Condición: Neu. Consumer Culture in Transition | Aesthetic Consumption in China's New Middle Class | Xi Liu (u. a.) | Buch | Einband - fest (Hardcover) | Englisch | 2025 | Routledge | EAN 9781032594347 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. …