9781032412238 - corporate branding in logistics and transportation: recent developments and emerging issues (routledge studies in marketing) (16 resultados)
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
Abdul Rahman, Nor Aida (EDT); Melewar, T. C. (EDT); Foroudi, Pantea (EDT); Gupta, Suraksha (EDT)
Idioma: Inglés
Editorial: Routledge, 2025
Serie: Routledge Studies in Marketing, Libro 41 de 60. Libro 41 de 60 - Routledge Studies in Marketing
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
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Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
Abdul Rahman, Nor Aida (EDT); Melewar, T. C. (EDT); Foroudi, Pantea (EDT); Gupta, Suraksha (EDT)
Idioma: Inglés
Editorial: Routledge, 2025
Serie: Routledge Studies in Marketing, Libro 41 de 60. Libro 41 de 60 - Routledge Studies in Marketing
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
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Idioma: Inglés
Editorial: Routledge, 2025
Serie: Routledge Studies in Marketing, Libro 41 de 60. Libro 41 de 60 - Routledge Studies in Marketing
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Librería: California Books, Miami, FL, Estados Unidos de AmericaCalifornia Books
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Editorial: Routledge, 2025
Serie: Routledge Studies in Marketing, Libro 41 de 60. Libro 41 de 60 - Routledge Studies in Marketing
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Librería: Majestic Books, Hounslow, Reino UnidoMajestic Books
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Editorial: Taylor and Francis, 2025
Serie: Routledge Studies in Marketing, Libro 41 de 60. Libro 41 de 60 - Routledge Studies in Marketing
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Librería: PBShop.store UK, Fairford, GLOS, Reino UnidoPBShop.store UK
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Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
Abdul Rahman, Nor Aida (EDT); Melewar, T. C. (EDT); Foroudi, Pantea (EDT); Gupta, Suraksha (EDT)
Idioma: Inglés
Editorial: Routledge, 2025
Serie: Routledge Studies in Marketing, Libro 41 de 60. Libro 41 de 60 - Routledge Studies in Marketing
- Tapa blanda
Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK
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EUR 58,11
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Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
Abdul Rahman, Nor Aida (EDT); Melewar, T. C. (EDT); Foroudi, Pantea (EDT); Gupta, Suraksha (EDT)
Idioma: Inglés
Editorial: Routledge, 2025
Serie: Routledge Studies in Marketing, Libro 41 de 60. Libro 41 de 60 - Routledge Studies in Marketing
- Tapa blanda
Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK
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EUR 63,71
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Condición: As New. Unread book in perfect condition.
Idioma: Inglés
Editorial: Routledge, 2025
Serie: Routledge Studies in Marketing, Libro 41 de 60. Libro 41 de 60 - Routledge Studies in Marketing
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Librería: Books Puddle, New York, NY, Estados Unidos de AmericaBooks Puddle
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Editorial: Routledge, 2025
Serie: Routledge Studies in Marketing, Libro 41 de 60. Libro 41 de 60 - Routledge Studies in Marketing
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Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandaKennys Bookshop and Art Galleries Ltd.
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Editorial: Routledge, 2025
Serie: Routledge Studies in Marketing, Libro 41 de 60. Libro 41 de 60 - Routledge Studies in Marketing
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Librería: Biblios, frankfurt am main, HESSE, AlemaniaBiblios
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Editorial: Routledge, 2025
Serie: Routledge Studies in Marketing, Libro 41 de 60. Libro 41 de 60 - Routledge Studies in Marketing
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Librería: Revaluation Books, Exeter, Reino UnidoRevaluation Books
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Paperback. Condición: Brand New. 220 pages. 9.18x6.12x9.21 inches. In Stock.
Idioma: Inglés
Editorial: Routledge, 2025
Serie: Routledge Studies in Marketing, Libro 41 de 60. Libro 41 de 60 - Routledge Studies in Marketing
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Librería: Kennys Bookstore, Olney, MD, Estados Unidos de AmericaKennys Bookstore
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Idioma: Inglés
Editorial: Taylor & Francis Ltd, London, 2025
Serie: Routledge Studies in Marketing, Libro 41 de 60. Libro 41 de 60 - Routledge Studies in Marketing
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Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail
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EUR 57,61
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Paperback. Condición: new. Paperback. The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research outputs by a handful of business scholars explains the impact of brand in an industrial business…-to-business setting at the cognitive level only and has not considered its impact specifically on logistics and transportation despite the value it can offer. Considering these gaps in the periphery of our existing knowledge, this book explores corporate brand management within the logistics and transportation sector, from the perspective of image, reputation, and identity.This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to the establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding, and innovation. Exploring a wide range of sectors within logistics and transport, the book illustrates the many dimensions of corporate branding and theories, future trends and developments, as well as proposing a model for future research.Containing a balance of theory and practice with effective case studies, Corporate Branding in Logistics and Transportation will appeal to marketing academics and upper-level graduates in particular. It will also be a valuable resource for those studying or researching logistics, supply chain management, and transport studies. This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Idioma: Inglés
Editorial: Routledge, 2025
Serie: Routledge Studies in Marketing, Libro 41 de 60. Libro 41 de 60 - Routledge Studies in Marketing
- Tapa blanda
- Impresión bajo demanda
Librería: Basi6 International, Irving, TX, Estados Unidos de AmericaBasi6 International
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EUR 57,90
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Condición: Brand New. New. US edition. Print on demand title. Delivery takes 20-25 days.
Idioma: Inglés
Editorial: Taylor & Francis Ltd, London, 2025
Serie: Routledge Studies in Marketing, Libro 41 de 60. Libro 41 de 60 - Routledge Studies in Marketing
- Tapa blanda
- Impresión bajo demanda
Librería: CitiRetail, Stevenage, Reino UnidoCitiRetail
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EUR 58,12
Envío por EUR 43,51Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: new. Paperback. The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research outputs by a handful of business scholars explains the impact of brand in an industrial business…-to-business setting at the cognitive level only and has not considered its impact specifically on logistics and transportation despite the value it can offer. Considering these gaps in the periphery of our existing knowledge, this book explores corporate brand management within the logistics and transportation sector, from the perspective of image, reputation, and identity.This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to the establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding, and innovation. Exploring a wide range of sectors within logistics and transport, the book illustrates the many dimensions of corporate branding and theories, future trends and developments, as well as proposing a model for future research.Containing a balance of theory and practice with effective case studies, Corporate Branding in Logistics and Transportation will appeal to marketing academics and upper-level graduates in particular. It will also be a valuable resource for those studying or researching logistics, supply chain management, and transport studies. This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Idioma: Inglés
Editorial: Taylor & Francis Ltd, London, 2025
Serie: Routledge Studies in Marketing, Libro 41 de 60. Libro 41 de 60 - Routledge Studies in Marketing
- Tapa blanda
- Impresión bajo demanda
Librería: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
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EUR 110,35
Envío por EUR 32,34Se envía de Australia a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: new. Paperback. The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research outputs by a handful of business scholars explains the impact of brand in an industrial business…-to-business setting at the cognitive level only and has not considered its impact specifically on logistics and transportation despite the value it can offer. Considering these gaps in the periphery of our existing knowledge, this book explores corporate brand management within the logistics and transportation sector, from the perspective of image, reputation, and identity.This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to the establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding, and innovation. Exploring a wide range of sectors within logistics and transport, the book illustrates the many dimensions of corporate branding and theories, future trends and developments, as well as proposing a model for future research.Containing a balance of theory and practice with effective case studies, Corporate Branding in Logistics and Transportation will appeal to marketing academics and upper-level graduates in particular. It will also be a valuable resource for those studying or researching logistics, supply chain management, and transport studies. This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
