Idioma: Inglés
Publicado por Taylor & Francis Group, 2023
ISBN 10: 1032016825 ISBN 13: 9781032016825
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
EUR 85,25
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Añadir al carritoCondición: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Librería: BooksRun, Philadelphia, PA, Estados Unidos de America
EUR 85,25
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Añadir al carritoPaperback. Condición: Very Good. 7. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Librería: Textbooks_Source, Columbia, MO, Estados Unidos de America
EUR 101,95
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Añadir al carritopaperback. Condición: New. 7th Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Librería: Romtrade Corp., STERLING HEIGHTS, MI, Estados Unidos de America
EUR 143,16
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Añadir al carritoCondición: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
Librería: Basi6 International, Irving, TX, Estados Unidos de America
EUR 143,16
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Añadir al carritoCondición: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Librería: SMASS Sellers, IRVING, TX, Estados Unidos de America
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Añadir al carritoCondición: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed.
Librería: SMASS Sellers, IRVING, TX, Estados Unidos de America
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Añadir al carritoCondición: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed.
EUR 168,92
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Añadir al carritoCondición: New. Seventh edition Thomas Nagle appears as first named author on earlier editions Includes bibliographical references and index.
EUR 172,33
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Añadir al carritoCondición: New.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 177,72
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Añadir al carritoCondición: New.
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Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 181,92
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 210,63
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Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 217,97
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Añadir al carritoCondición: As New. Unread book in perfect condition.
Idioma: Inglés
Publicado por Taylor & Francis Ltd, London, 2023
ISBN 10: 1032016825 ISBN 13: 9781032016825
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
EUR 237,59
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices that proactively influence customer perceptions of value, manage internal costs, and profitably shift demand curves.This edition features new discussions on harnessing concepts from behavioral economics as well as a refined "value cascade" to help organize the topics covered in this book. Readers will also benefit from: Major revisions to more than a third of the chapters, including an expanded discussion of the role of artificial intelligence and machine learning analytics tools to assist in the evaluation of new pricing opportunities Discussion of many of the new pricing and revenue-recognition models such as consumption-based pricing, outcomes-based pricing, and others An expanded discussion on "Special Topics in Pricing" that cover many of the transformative pricing moves successful companies have made in the past few years in response to major disruptive forces such as the pandemic as well as re-emergent inflation In-chapter textboxes and call-out to highlight different "pricing concepts in action" using actual examples of companies addressing market challenges Chapter summaries and visual aids to help the reader better understand the ideas and concepts presented throughout this bookThis comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic price management and achieving commercial excellence for their organizations. Additional online resources include PowerPoint slides and an instructors manual, including exercises, mini-cases, and examination questions. The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 230,50
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Añadir al carritoCondición: New. 2023. 7th Edition. paperback. . . . . .
Librería: Revaluation Books, Exeter, Reino Unido
EUR 278,54
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Añadir al carritoPaperback. Condición: Brand New. 7th edition. 335 pages. 9.75x7.00x1.00 inches. In Stock.
EUR 244,48
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Añadir al carritoCondición: New. Thomas T. Nagle, Ph.D., was a Professor at the University of Chicago and at Boston University when he authored the first edition of The Strategy and Tactics of Pricing (1987). In the nearly four decades since, his experience as a pricing consultant, auth.
Librería: Kennys Bookstore, Olney, MD, Estados Unidos de America
EUR 294,66
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Añadir al carritoCondición: New. 2023. 7th Edition. paperback. . . . . . Books ship from the US and Ireland.
Idioma: Inglés
Publicado por Taylor & Francis Ltd, London, 2023
ISBN 10: 1032016825 ISBN 13: 9781032016825
Librería: AussieBookSeller, Truganina, VIC, Australia
EUR 374,26
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices that proactively influence customer perceptions of value, manage internal costs, and profitably shift demand curves.This edition features new discussions on harnessing concepts from behavioral economics as well as a refined "value cascade" to help organize the topics covered in this book. Readers will also benefit from: Major revisions to more than a third of the chapters, including an expanded discussion of the role of artificial intelligence and machine learning analytics tools to assist in the evaluation of new pricing opportunities Discussion of many of the new pricing and revenue-recognition models such as consumption-based pricing, outcomes-based pricing, and others An expanded discussion on "Special Topics in Pricing" that cover many of the transformative pricing moves successful companies have made in the past few years in response to major disruptive forces such as the pandemic as well as re-emergent inflation In-chapter textboxes and call-out to highlight different "pricing concepts in action" using actual examples of companies addressing market challenges Chapter summaries and visual aids to help the reader better understand the ideas and concepts presented throughout this bookThis comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic price management and achieving commercial excellence for their organizations. Additional online resources include PowerPoint slides and an instructors manual, including exercises, mini-cases, and examination questions. The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.