9780814410950 - first in thirst: how gatorade turned the science of sweat into a cultural phenomenon de rovell, darren (28 resultados)
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Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)
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Paperback. Condición: Very Good. 51492nd. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
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Librería: Bay State Book Company, North Smithfield, RI, Estados Unidos de AmericaBay State Book Company
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Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de AmericaThriftBooks-Atlanta
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Paperback. Condición: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
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Librería: Goodwill of Greater Milwaukee and Chicago, Racine, WI, Estados Unidos de AmericaGoodwill of Greater Milwaukee and Chicago
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
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Librería: BargainBookStores, Grand Rapids, MI, Estados Unidos de AmericaBargainBookStores
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Paperback or Softback. Condición: New. First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon. Book.
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Librería: California Books, Miami, FL, Estados Unidos de AmericaCalifornia Books
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Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail
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Paperback. Condición: new. Paperback. Gatorade is an enthralling story, brought to life in bright color and sharp detail in this book as journalist and author Darren Rovell chronicles every astonishing milestone of the companys history.With unprecedented access to the inventors, the marketers, the analysts and observers, and key… company figures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drinks first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorades iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan "Be Like Mike" endorsement deal.With refreshing candor, First in Thirst also offers an inside look at all the aspects that went into building the brand, such as:negotiations,battles,lawsuits,mergers and acquisitions,product strategies,lucky breaks,and even the mishaps that have attended Gatorades reign as the 800-pound gorilla of the sports-drink scene.First in Thirst identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share. Long before America knew what "deep-down body thirst" was, a team of university scientists had already invented something to quench it. This book is the story of the product and the company, and of Americas fascination with the one and only Gatorade. Although a few other brands hold slim market shares, the fact is that Gatorade single-handedly created the sports drink industry 40 years ago and has absolutely ruled it ever since. Gatorade is an enthralling story, brought to life in bright color and sharp detail in First in Thirst. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Librería: Rarewaves.com USA, London, LONDO, Reino UnidoRarewaves.com USA
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Paperback. Condición: New. Gatorade is an enthralling story, brought to life in bright color and sharp detail in this book as journalist and author Darren Rovell chronicles every astonishing milestone of the company's history.With unprecedented access to the inventors, the marketers, the analysts and observers, and key company f…igures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drink's first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorade's iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan "Be Like Mike" endorsement deal.With refreshing candor, First in Thirst also offers an inside look at all the aspects that went into building the brand, such as:negotiations,battles,lawsuits,mergers and acquisitions,product strategies,lucky breaks,and even the mishaps that have attended Gatorade's reign as the 800-pound gorilla of the sports-drink scene.First in Thirst identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share. Long before America knew what "deep-down body thirst" was, a team of university scientists had already invented something to quench it. This book is the story of the product and the company, and of America's fascination with the one and only Gatorade.
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Librería: Chiron Media, Wallingford, , Reino UnidoChiron Media
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Librería: Ria Christie Collections, Uxbridge, Reino UnidoRia Christie Collections
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Librería: Booty, Bristol, Reino UnidoBooty
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
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Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK
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Librería: Mooney's bookstore, Den Helder, HolandaMooney's bookstore
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Librería: Rarewaves.com UK, London, Reino UnidoRarewaves.com UK
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Paperback. Condición: New. Gatorade is an enthralling story, brought to life in bright color and sharp detail in this book as journalist and author Darren Rovell chronicles every astonishing milestone of the company's history.With unprecedented access to the inventors, the marketers, the analysts and observers, and key company f…igures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drink's first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorade's iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan "Be Like Mike" endorsement deal.With refreshing candor, First in Thirst also offers an inside look at all the aspects that went into building the brand, such as:negotiations,battles,lawsuits,mergers and acquisitions,product strategies,lucky breaks,and even the mishaps that have attended Gatorade's reign as the 800-pound gorilla of the sports-drink scene.First in Thirst identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share. Long before America knew what "deep-down body thirst" was, a team of university scientists had already invented something to quench it. This book is the story of the product and the company, and of America's fascination with the one and only Gatorade.
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Librería: Majestic Books, Hounslow, , Reino UnidoMajestic Books
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Condición: New. Print on Demand pp. 260 23:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on White w/Gloss Lam.
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Librería: Books Puddle, New York, NY, Estados Unidos de AmericaBooks Puddle
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Condición: New. Print on Demand pp. 260.
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Librería: Biblios, frankfurt am main, HESSE, AlemaniaBiblios
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Condición: New. PRINT ON DEMAND pp. 260.
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Librería: THE SAINT BOOKSTORE, Southport, , Reino UnidoTHE SAINT BOOKSTORE
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Paperback / softback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
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Librería: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
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Paperback. Condición: new. Paperback. Gatorade is an enthralling story, brought to life in bright color and sharp detail in this book as journalist and author Darren Rovell chronicles every astonishing milestone of the companys history.With unprecedented access to the inventors, the marketers, the analysts and observers, and key… company figures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drinks first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorades iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan "Be Like Mike" endorsement deal.With refreshing candor, First in Thirst also offers an inside look at all the aspects that went into building the brand, such as:negotiations,battles,lawsuits,mergers and acquisitions,product strategies,lucky breaks,and even the mishaps that have attended Gatorades reign as the 800-pound gorilla of the sports-drink scene.First in Thirst identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share. Long before America knew what "deep-down body thirst" was, a team of university scientists had already invented something to quench it. This book is the story of the product and the company, and of Americas fascination with the one and only Gatorade. Although a few other brands hold slim market shares, the fact is that Gatorade single-handedly created the sports drink industry 40 years ago and has absolutely ruled it ever since. Gatorade is an enthralling story, brought to life in bright color and sharp detail in First in Thirst. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
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Librería: CitiRetail, Stevenage, Reino UnidoCitiRetail
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Paperback. Condición: new. Paperback. Gatorade is an enthralling story, brought to life in bright color and sharp detail in this book as journalist and author Darren Rovell chronicles every astonishing milestone of the companys history.With unprecedented access to the inventors, the marketers, the analysts and observers, and key… company figures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drinks first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorades iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan "Be Like Mike" endorsement deal.With refreshing candor, First in Thirst also offers an inside look at all the aspects that went into building the brand, such as:negotiations,battles,lawsuits,mergers and acquisitions,product strategies,lucky breaks,and even the mishaps that have attended Gatorades reign as the 800-pound gorilla of the sports-drink scene.First in Thirst identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share. Long before America knew what "deep-down body thirst" was, a team of university scientists had already invented something to quench it. This book is the story of the product and the company, and of Americas fascination with the one and only Gatorade. Although a few other brands hold slim market shares, the fact is that Gatorade single-handedly created the sports drink industry 40 years ago and has absolutely ruled it ever since. Gatorade is an enthralling story, brought to life in bright color and sharp detail in First in Thirst. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
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Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
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EUR 30,10
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Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Gatorade is an enthralling story, brought to life in bright color and sharp detail in this book as journalist and author Darren Rovell chronicles every astonishing milestone of the company's history.With unprecedented access to the inven…tors, the marketers, the analysts and observers, and key company figures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drink's first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorade's iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan 'Be Like Mike' endorsement deal.With refreshing candor, First in Thirst also offers an inside look at all the aspects that went into building the brand, such as: negotiationsbattleslawsuitsmergers and acquisitionsproduct strategieslucky breaksand even the mishaps that have attended Gatorade's reign as the 800-pound gorilla of the sports-drink scene.First in Thirst identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share. Long before America knew what 'deep-down body thirst' was, a team of university scientists had already invented something to quench it. This book is the story of the product and the company, and of America's fascination with the one and only Gatorade.
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Librería: preigu, Osnabrück, Alemaniapreigu
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EUR 27,25
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Taschenbuch. Condición: Neu. The First in Thirst | How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon | Darren Rovell | Taschenbuch | Kartoniert / Broschiert | Englisch | 2007 | AMACOM | EAN 9780814410950 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | A…nbieter: preigu Print on Demand.
