Librería: BookHolders, Towson, MD, Estados Unidos de America
EUR 26,82
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: Very Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ] Publisher: Psychology Press Pub Date: 4/1/1999 Binding: Hardcover Pages: 328 First edition.
Librería: -OnTimeBooks-, Phoenix, AZ, Estados Unidos de America
EUR 47,87
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail.
Librería: Solr Books, Lincolnwood, IL, Estados Unidos de America
EUR 62,01
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: very_good. This books is in Very good condition. There may be a few flaws like shelf wear and some light wear.
Idioma: Inglés
Publicado por Lawrence Erlbaum Associates, 1999
ISBN 10: 0805831487 ISBN 13: 9780805831481
Librería: SZ Global, Toronto, ON, Canada
EUR 91,55
Cantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: Collectible-Very Good. The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of Advertising Age. Although there is a noticeable trend to define Web advertising by comparing it to traditional media, it is clear that Web advertising just won't fit the old mold. Keith Reinhard of DDB Needham actually articulates this linkage between the old and new in his invited chapter. What the reader will encounter in Advertising and the World Wide Web is a solid conception of how Web advertising is different from anything that has come before. There are numerous discussions on consumer and advertiser interactivity, the role of Web advertising within larger campaigns, audience segmentation, and alternative Web-based promotion formats. The five sections cover definition and theory, structure, specific applications, legal issues, and the voice of the practitioner. Although there remain a few nay-sayers concerning the future of Web advertising, the reader will be able to see just how incredibly high-impact this new medium has become and the vast potential that it holds for future promotional endeavors.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 187,65
Cantidad disponible: 10 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 203,28
Cantidad disponible: 10 disponibles
Añadir al carritoCondición: New.
EUR 188,45
Cantidad disponible: 10 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Idioma: Inglés
Publicado por Taylor & Francis Group, 1999
ISBN 10: 0805831487 ISBN 13: 9780805831481
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 216,62
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New. pp. 328.
EUR 208,42
Cantidad disponible: 10 disponibles
Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por Taylor & Francis Group, 1999
ISBN 10: 0805831487 ISBN 13: 9780805831481
Librería: Biblios, Frankfurt am main, HESSE, Alemania
EUR 224,77
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New. pp. 328.
EUR 187,38
Cantidad disponible: Más de 20 disponibles
Añadir al carritoGebunden. Condición: New.
Idioma: Inglés
Publicado por Taylor & Francis Inc Apr 1999, 1999
ISBN 10: 0805831487 ISBN 13: 9780805831481
Librería: AHA-BUCH GmbH, Einbeck, Alemania
EUR 231,19
Cantidad disponible: 2 disponibles
Añadir al carritoBuch. Condición: Neu. Neuware - This volume is composed of papers presented at the 1996 Advertising and Consumer Psychology Conference. Topics include: an examination of definitions of basic terms; the structure of Web advertising; specific applications of Web advertising; and the legal state of Web advertising.
Idioma: Inglés
Publicado por Taylor & Francis Group, 1999
ISBN 10: 0805831487 ISBN 13: 9780805831481
Librería: Majestic Books, Hounslow, Reino Unido
EUR 197,92
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New. pp. 328 This item is printed on demand.