Advertising And The World Wide Web

Idioma: inglés

Editorial: Lawrence Erlbaum Associates, 1999

0805831487 / 9780805831481

Librería: SZ Global, Toronto, ON, CanadaSZ Global

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Descripción del artículo del vendedor

The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of Advertising Age. Although there is a noticeable trend to define Web advertising by comparing it to traditional media, it is clear that Web advertising just won't fit the old mold. Keith Reinhard of DDB Needham actually articulates this linkage between the old and new in his invited chapter. What the reader will encounter in Advertising and the World Wide Web is a solid conception of how Web advertising is different from anything that has come before. There are numerous discussions on consumer and advertiser interactivity, the role of Web advertising within larger campaigns, audience segmentation, and alternative Web-based promotion formats. The five sections cover definition and theory, structure, specific applications, legal issues, and the voice of the practitioner. Although there remain a few nay-sayers concerning the future of Web advertising, the reader will be able to see just how incredibly high-impact this new medium has become and the vast potential that it holds for future promotional endeavors.…

N° de ref. del artículo 9780805831481

Título
Advertising And The World Wide Web
Autor
David W. Schumann; Esther Thorson
Editorial
Lawrence Erlbaum Associates
Año de publicación
1999
Estado
Collectible-Very Good
Encuadernación
Hardcover
Idioma
inglés
ISBN 10
0805831487
ISBN 13
9780805831481

SZ Global

Toronto, ON, Canada

Vendedor de 5 estrellas

Vendedor de IberLibro desde 3 de octubre de 2025

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At SZ Global, we specialize in sourcing and offering a diverse selection of books across a wide range of categories, including fiction, literature, business, religious works, and more. Our inventory includes both contemporary titles and hard to find editions, carefully selected to meet the needs of readers, collectors, and enthusiasts. We are committed to providing accurate listings, reliable service, and a smooth purchasing experience. All orders are shipped from our Kuwait warehouse, and we take great care in packaging to ensure books arrive in the condition described. Returns are accepted at our designated return address in Toronto, Canada, in accordance with AbeBooks policies. Whether you are expanding your personal collection, searching for a specific title, or simply exploring, SZ Global aims to be a dependable source for quality books.…

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