9780804757201 - the soul of design: harnessing the power of plot to create extraordinary products de austin, robert; devin, lee (21 resultados)
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Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de AmericaThriftBooks-Atlanta
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EUR 25,54
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Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
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EUR 31,83
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Condición: New.
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Librería: Better World Books: West, Reno, NV, Estados Unidos de AmericaBetter World Books: West
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EUR 34,21
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Condición: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Librería: California Books, Miami, FL, Estados Unidos de AmericaCalifornia Books
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EUR 34,22
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Condición: New.
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
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EUR 32,47
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Condición: As New. Unread book in perfect condition.
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Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de AmericaRarewaves USA
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EUR 35,73
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Hardback. Condición: New. What makes the Apple iPhone cool? Bang and Olufsen and Samsung's televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good. The Soul of Design explores the uncanny power of some product…s to grab and hold attention-to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach. They carefully explore the hypothesis that there is something within a "special" product that makes it-well, special. They argue that this je ne sais quoi arises from "plot"-the shape that emerges as a product or service arouses and then fulfills expectations. Marketing a special product is, then, a matter of helping its audience perceive its plot and comprehend its qualities. Devin and Austin provide keys to understanding why some products and services stand out in a crowd and how the companies that make them create these hits. Part One of the book introduces the authors' definition of plot in this context; Part Two breaks down the components needed to build a plot; Part Three describes what makes a plot coherent; Part Four takes on the challenges of making coherent products and services attractive to consumers. Part Four also presents detailed casework, which shows how innovators and makers have successfully brought special products to market. Readers will come away with a sensible and clear approach to conceiving of artful products and services. This book will help managers and designers think about engaging with plot, taking aesthetic factors into account to provide consumers with more special things.
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Librería: PBShop.store UK, Fairford, GLOS, Reino UnidoPBShop.store UK
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EUR 33,98
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HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.
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- Primera edición
Librería: Old Professor's Bookshop, Belfast, ME, Estados Unidos de AmericaOld Professor's Bookshop
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EUR 31,51
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Hardcover. Condición: Fine. Estado de la sobrecubierta: Fine. First Edition. xi, 178 pp. 8vo. Clean, crisp copy with dust jacket in mylar cover.
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Librería: Brook Bookstore On Demand, Napoli, NA, ItaliaBrook Bookstore On Demand
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EUR 44,44
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Condición: new.
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Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK
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EUR 33,97
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Condición: New.
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Librería: Majestic Books, Hounslow, Reino UnidoMajestic Books
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EUR 45,55
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Condición: New. pp. 192.
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Librería: Revaluation Books, Exeter, Reino UnidoRevaluation Books
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EUR 45,22
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Hardcover. Condición: Brand New. 192 pages. 9.25x6.25x0.75 inches. In Stock.
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Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK
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EUR 39,23
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Condición: As New. Unread book in perfect condition.
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Librería: THE SAINT BOOKSTORE, Southport, Reino UnidoTHE SAINT BOOKSTORE
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EUR 39,31
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Hardback. Condición: New. New copy - Usually dispatched within 4 working days.
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- Primera edición
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandaKennys Bookshop and Art Galleries Ltd.
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EUR 47,23
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Condición: New. This book explains what factors make certain products and services "special" (and extremely profitable), suggesting how other companies can succeed by harnessing this prized quality. Num Pages: 192 pages, Illustrations. BIC Classification: AKP; KJMV3; TBD. Category: (G) General (US: Trade). Dimension: 5817 x 3887… x 458. Weight in Grams: 431. . 2012. 1st Edition. Hardcover. . . . .
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Librería: Books Puddle, New York, NY, Estados Unidos de AmericaBooks Puddle
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EUR 57,50
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Condición: New. pp. 192.
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Librería: Kennys Bookstore, Olney, MD, Estados Unidos de AmericaKennys Bookstore
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EUR 60,42
Envío por EUR 9,18Se envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: New. This book explains what factors make certain products and services "special" (and extremely profitable), suggesting how other companies can succeed by harnessing this prized quality. Num Pages: 192 pages, Illustrations. BIC Classification: AKP; KJMV3; TBD. Category: (G) General (US: Trade). Dimension: 5817 x 3887… x 458. Weight in Grams: 431. . 2012. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.
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Librería: Rarewaves USA United, OSWEGO, IL, Estados Unidos de AmericaRarewaves USA United
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EUR 37,37
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Hardback. Condición: New. What makes the Apple iPhone cool? Bang and Olufsen and Samsung's televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good. The Soul of Design explores the uncanny power of some product…s to grab and hold attention-to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach. They carefully explore the hypothesis that there is something within a "special" product that makes it-well, special. They argue that this je ne sais quoi arises from "plot"-the shape that emerges as a product or service arouses and then fulfills expectations. Marketing a special product is, then, a matter of helping its audience perceive its plot and comprehend its qualities. Devin and Austin provide keys to understanding why some products and services stand out in a crowd and how the companies that make them create these hits. Part One of the book introduces the authors' definition of plot in this context; Part Two breaks down the components needed to build a plot; Part Three describes what makes a plot coherent; Part Four takes on the challenges of making coherent products and services attractive to consumers. Part Four also presents detailed casework, which shows how innovators and makers have successfully brought special products to market. Readers will come away with a sensible and clear approach to conceiving of artful products and services. This book will help managers and designers think about engaging with plot, taking aesthetic factors into account to provide consumers with more special things.
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Librería: moluna, Greven, Alemaniamoluna
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EUR 36,64
Envío por EUR 48,99Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Gebunden. Condición: New. This book explains what factors make certain products and services special (and extremely profitable), suggesting how other companies can succeed by harnessing this prized quality.Über den AutorrnrnLee Devin is a Dramaturg at People s.
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Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 46,55
Envío por EUR 62,22Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Buch. Condición: Neu. Neuware - What makes the Apple iPhone cool Bang & Olufsen and Samsung's televisions beautiful Any of a wide variety of products and services special The answer is not simply functionality or technology, for competitors' products are often as good. The Soul of Design explores the uncanny power of some produc…ts to grab and hold attention-to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach. They carefully explore the hypothesis that there is something within a 'special' product that makes it-well, special. They argue that this je ne sais quoi arises from 'plot'-the shape that emerges as a product or service arouses and then fulfills expectations. Marketing a special product is, then, a matter of helping its audience perceive its plot and comprehend its qualities. Devin and Austin provide keys to understanding why some products and services stand out in a crowd and how the companies that make them create these hits. Part One of the book introduces the authors' definition of plot in this context; Part Two breaks down the components needed to build a plot; Part Three describes what makes a plot coherent; Part Four takes on the challenges of making coherent products and services attractive to consumers. Part Four also presents detailed casework, which shows how innovators and makers have successfully brought special products to market. Readers will come away with a sensible and clear approach to conceiving of artful products and services. This book will help managers and designers think about engaging with plot, taking aesthetic factors into account to provide consumers with more special things.
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Librería: THE SAINT BOOKSTORE, Southport, Reino UnidoTHE SAINT BOOKSTORE
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 41,60
Envío por EUR 17,93Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Hardback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 461.
