Librería: Your Online Bookstore, Houston, TX, Estados Unidos de America
EUR 5,29
Cantidad disponible: 1 disponibles
Añadir al carritopaperback. Condición: Good.
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
EUR 5,90
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
Librería: ThriftBooks-Phoenix, Phoenix, AZ, Estados Unidos de America
EUR 5,90
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Librería: ThriftBooks-Reno, Reno, NV, Estados Unidos de America
EUR 5,90
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
EUR 5,90
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
EUR 5,90
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
EUR 5,90
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Idioma: Inglés
Publicado por Pearson Education, Limited, 2003
ISBN 10: 0130086959 ISBN 13: 9780130086952
Librería: Better World Books: West, Reno, NV, Estados Unidos de America
EUR 6,14
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Idioma: Inglés
Publicado por Pearson Education, Limited, 2003
ISBN 10: 0130086959 ISBN 13: 9780130086952
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
EUR 6,14
Cantidad disponible: 2 disponibles
Añadir al carritoCondición: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Idioma: Inglés
Publicado por Ft Prentice Hall, Old Tappan, New Jersey, U.S.A., 2003
ISBN 10: 0130086959 ISBN 13: 9780130086952
Librería: Gene The Book Peddler, Winchester, NH, Estados Unidos de America
EUR 22,10
Cantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: Fine. Estado de la sobrecubierta: Fine. First Edition/First Printing. first edition/first printing book is tight with no markings, great copy.
Idioma: Inglés
Publicado por Stanford Business Books, 2012
ISBN 10: 0804757208 ISBN 13: 9780804757201
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
EUR 25,08
Cantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Librería: Book Express (NZ), Shannon, Nueva Zelanda
EUR 6,35
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: Very Good. 201 pages. Artful Making offers the first proven, research-based framework for engineeri ng ingenuity and innovation. This book is the result of a multi-year collaborati on between Harvard Business School professor Robert Austin and leading theatre d.
Idioma: Inglés
Publicado por Stanford Business Books, 2012
ISBN 10: 0804757208 ISBN 13: 9780804757201
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 31,88
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Idioma: Inglés
Publicado por Stanford Business Books, 2012
ISBN 10: 0804757208 ISBN 13: 9780804757201
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 32,74
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por Stanford University Press, US, 2012
ISBN 10: 0804757208 ISBN 13: 9780804757201
Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de America
EUR 35,08
Cantidad disponible: Más de 20 disponibles
Añadir al carritoHardback. Condición: New. What makes the Apple iPhone cool? Bang and Olufsen and Samsung's televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good. The Soul of Design explores the uncanny power of some products to grab and hold attention-to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach. They carefully explore the hypothesis that there is something within a "special" product that makes it-well, special. They argue that this je ne sais quoi arises from "plot"-the shape that emerges as a product or service arouses and then fulfills expectations. Marketing a special product is, then, a matter of helping its audience perceive its plot and comprehend its qualities. Devin and Austin provide keys to understanding why some products and services stand out in a crowd and how the companies that make them create these hits. Part One of the book introduces the authors' definition of plot in this context; Part Two breaks down the components needed to build a plot; Part Three describes what makes a plot coherent; Part Four takes on the challenges of making coherent products and services attractive to consumers. Part Four also presents detailed casework, which shows how innovators and makers have successfully brought special products to market. Readers will come away with a sensible and clear approach to conceiving of artful products and services. This book will help managers and designers think about engaging with plot, taking aesthetic factors into account to provide consumers with more special things.
Idioma: Inglés
Publicado por Stanford Business Books, 2012
ISBN 10: 0804757208 ISBN 13: 9780804757201
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 33,60
Cantidad disponible: 5 disponibles
Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por Stanford University Press, 2012
ISBN 10: 0804757208 ISBN 13: 9780804757201
Librería: Majestic Books, Hounslow, Reino Unido
EUR 44,72
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New. pp. 192.
Idioma: Inglés
Publicado por Stanford Business Books, 2012
ISBN 10: 0804757208 ISBN 13: 9780804757201
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 38,51
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Idioma: Inglés
Publicado por Stanford University Press, 2012
ISBN 10: 0804757208 ISBN 13: 9780804757201
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 55,13
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New. pp. 192.
Librería: London Bridge Books, London, Reino Unido
EUR 15,23
Cantidad disponible: 2 disponibles
Añadir al carritoPaperback. Condición: Good.
Idioma: Inglés
Publicado por Stanford University Press, US, 2012
ISBN 10: 0804757208 ISBN 13: 9780804757201
Librería: Rarewaves USA United, OSWEGO, IL, Estados Unidos de America
EUR 36,99
Cantidad disponible: Más de 20 disponibles
Añadir al carritoHardback. Condición: New. What makes the Apple iPhone cool? Bang and Olufsen and Samsung's televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good. The Soul of Design explores the uncanny power of some products to grab and hold attention-to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach. They carefully explore the hypothesis that there is something within a "special" product that makes it-well, special. They argue that this je ne sais quoi arises from "plot"-the shape that emerges as a product or service arouses and then fulfills expectations. Marketing a special product is, then, a matter of helping its audience perceive its plot and comprehend its qualities. Devin and Austin provide keys to understanding why some products and services stand out in a crowd and how the companies that make them create these hits. Part One of the book introduces the authors' definition of plot in this context; Part Two breaks down the components needed to build a plot; Part Three describes what makes a plot coherent; Part Four takes on the challenges of making coherent products and services attractive to consumers. Part Four also presents detailed casework, which shows how innovators and makers have successfully brought special products to market. Readers will come away with a sensible and clear approach to conceiving of artful products and services. This book will help managers and designers think about engaging with plot, taking aesthetic factors into account to provide consumers with more special things.
Idioma: Inglés
Publicado por STANFORD BUSINESS BOOKS, 2012
ISBN 10: 0804757208 ISBN 13: 9780804757201
Librería: moluna, Greven, Alemania
EUR 36,62
Cantidad disponible: Más de 20 disponibles
Añadir al carritoGebunden. Condición: New. This book explains what factors make certain products and services special (and extremely profitable), suggesting how other companies can succeed by harnessing this prized quality.Über den AutorrnrnLee Devin is a Dramaturg at People s.
Idioma: Inglés
Publicado por Stanford Business Books, 2012
ISBN 10: 0804757208 ISBN 13: 9780804757201
Librería: Revaluation Books, Exeter, Reino Unido
EUR 45,61
Cantidad disponible: 2 disponibles
Añadir al carritoHardcover. Condición: Brand New. 192 pages. 9.25x6.25x0.75 inches. In Stock. This item is printed on demand.