ISBN: 9780765620903 - consumer behavior in action: real-life applications for marketing managers (31 resultados)

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Condición: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.…

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Condición: New. pp. xviii + 629 Illus.

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Condición: New. pp. xviii + 629 Index.

Condición: New. Written in a down-to-earth, highly engaging, conversational style, Consumer Behavior in Action does Num Pages: 648 pages, Illustrations. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 280 x 200 x 3. Weight in Grams: 1592. . 2010. 1st Edition. paperback. . . . . …

Condición: New. pp. xviii + 629.

Condición: New. In English.

Condición: New. Written in a down-to-earth, highly engaging, conversational style, Consumer Behavior in Action does Num Pages: 648 pages, Illustrations. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 280 x 200 x 3. Weight in Grams: 1592. . 2010. 1st Edition. paperback. . . . . Books ship from the US and Ireland. …

Paperback. Condición: Brand New. 640 pages. 11.00x8.50x1.50 inches. In Stock.

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Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author's practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.…

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Geoffrey P. Lantos is a Professor of Business Administration at Stonehill College in Massachusetts, where he has taught various undergraduate courses in marketing since 1986, including Consumer Behavior, Advertising Management, Marketing Research, New Pr.…