Isbn: 9780749476250 - scoring points: how tesco continues to win customer loyalty (21 resultados)

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Hardback. Condición: New. Re-issue. Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated information technology, Tesco set a new standard for knowing your customer.Scoring Points is one of the seminal marketing books of the last decade. A fascinating tale of what can be achieved through vision, a strong team ethic and a company-wide commitment to customer satisfaction, it is an inspirational read for anyone in business, from junior marketers or salespersons working in an FMCG environment, to any practitioner looking to better analyse their customer base. …

HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Condición: new.

Condición: As New. Unread book in perfect condition.

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Condición: As New. Unread book in perfect condition.

Condición: New. 2015. 2nd Edition. hardcover. . . . . .

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Condición: New. In English.

Condición: New.

Hardback. Condición: New. Re-issue. Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated information technology, Tesco set a new standard for knowing your customer.Scoring Points is one of the seminal marketing books of the last decade. A fascinating tale of what can be achieved through vision, a strong team ethic and a company-wide commitment to customer satisfaction, it is an inspirational read for anyone in business, from junior marketers or salespersons working in an FMCG environment, to any practitioner looking to better analyse their customer base. …

Hardback. Condición: New. Re-issue. Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated information technology, Tesco set a new standard for knowing your customer.Scoring Points is one of the seminal marketing books of the last decade. A fascinating tale of what can be achieved through vision, a strong team ethic and a company-wide commitment to customer satisfaction, it is an inspirational read for anyone in business, from junior marketers or salespersons working in an FMCG environment, to any practitioner looking to better analyse their customer base. …

Condición: New. 2015. 2nd Edition. hardcover. . . . . . Books ship from the US and Ireland.

Hardcover. Condición: Brand New. 2nd edition. 304 pages. 9.00x6.00x0.51 inches. In Stock.

Hardback. Condición: New. Re-issue. Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated information technology, Tesco set a new standard for knowing your customer.Scoring Points is one of the seminal marketing books of the last decade. A fascinating tale of what can be achieved through vision, a strong team ethic and a company-wide commitment to customer satisfaction, it is an inspirational read for anyone in business, from junior marketers or salespersons working in an FMCG environment, to any practitioner looking to better analyse their customer base. …

Buch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated information technology, Tesco set a new standard for knowing your customer.Scoring Points is one of the seminal marketing books of the last decade. A fascinating tale of what can be achieved through vision, a strong team ethic and a company-wide commitment to customer satisfaction, it is an inspirational read for anyone in business, from junior marketers or salespersons working in an FMCG environment, to any practitioner looking to better analyse their customer base.…

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Go behind the scenes at Tesco and learn from the success of the world s leading retail loyalty scheme.&Uumlber den Autorrnrn Clive Humby is Visiting Professor, Integrated Marketing, at Northwestern University and chief in.…

Buch. Condición: Neu. Scoring Points | How Tesco Continues to Win Customer Loyalty | Clive Humby (u. a.) | Buch | Einband - fest (Hardcover) | Englisch | 2015 | Kogan Page | EAN 9780749476250 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.…

Hardcover. Condición: Brand New. 2nd edition. 304 pages. 9.00x6.00x0.51 inches. In Stock. This item is printed on demand.

Condición: New. PRINT ON DEMAND.