Librería: Bill & Ben Books, Faringdon, Reino Unido
EUR 89,60
Cantidad disponible: 1 disponibles
Añadir al carritoHardback. Condición: New. The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust's crucial role as lubricant in global financial engines. Nonetheless, years after the global financial crisis, trust in financial markets remains both tenuous and controversial. This book explores PR in financial markets, posing a fundamental question about PR professionals as would-be 'trust strategists'. If PR promotes its expertise in building and restoring trust, how can it ignore its potential role in losing trust in the first place? Drawing on examples from state finance, international lending agencies, trade bodies, financial institutions and consumer groups in mature and emerging financial centres, this book explores the wide-ranging role of PR in financial markets, including: State finance and debt capital markets Investor relations, M&A and IPOs Corporate communications for financial institutions Product promotion and consumer finance Financial trade associations and lobbying Consumerism and financial activism. Far reaching and challenging, this innovative book will be essential reading for researchers, advanced students and professionals in PR, communication and finance.
Librería: Optimon Books, Gravesend, KENT, Reino Unido
EUR 87,19
Cantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: Very Good. THERE ARE NO TARIFFS OR CUSTOMS DUTIES ON BOOKS. The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust's crucial role as lubricant in global financial engines. Nonetheless, years after the global financial crisis, trust in financial markets remains both tenuous and controversial. This book explores PR in financial markets, posing a fundamental question about PR professionals as would-be 'trust strategists'. If PR promotes its expertise in building and restoring trust, how can it ignore its potential role in losing trust in the first place? Drawing on examples from state finance, international lending agencies, trade bodies, financial institutions and consumer groups in mature and emerging financial centres, this book explores the wide-ranging role of PR in financial markets, including: State finance and debt capital markets Investor relations, M&A and IPOs Corporate communications for financial institutions Product promotion and consumer finance Financial trade associations and lobbying Consumerism and financial activism. Far reaching and challenging, this innovative book will be essential reading for researchers, advanced students and professionals in PR, communication and finance.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 206,63
Cantidad disponible: 10 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 216,26
Cantidad disponible: 10 disponibles
Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por Taylor & Francis Group, 2016
ISBN 10: 0415719216 ISBN 13: 9780415719216
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 215,08
Cantidad disponible: 4 disponibles
Añadir al carritoCondición: New. pp. 272.
Idioma: Inglés
Publicado por Taylor & Francis Group, 2016
ISBN 10: 0415719216 ISBN 13: 9780415719216
Librería: Majestic Books, Hounslow, Reino Unido
EUR 217,38
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New. pp. 272.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 209,91
Cantidad disponible: 10 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 228,96
Cantidad disponible: 10 disponibles
Añadir al carritoCondición: New.
Librería: moluna, Greven, Alemania
EUR 204,59
Cantidad disponible: Más de 20 disponibles
Añadir al carritoGebunden. Condición: New. Clea Bourne is a Lecturer in Public Relations, Advertising & Marketing, at Goldsmiths, University of London, UK. Her research on communication in financial markets has appeared in Culture and Organisation, Public Relations Inquiry.
Idioma: Inglés
Publicado por Taylor & Francis Ltd Dez 2016, 2016
ISBN 10: 0415719216 ISBN 13: 9780415719216
Librería: AHA-BUCH GmbH, Einbeck, Alemania
EUR 250,80
Cantidad disponible: 2 disponibles
Añadir al carritoBuch. Condición: Neu. Neuware.
Idioma: Inglés
Publicado por Taylor & Francis Group, 2016
ISBN 10: 0415719216 ISBN 13: 9780415719216
Librería: Biblios, Frankfurt am main, HESSE, Alemania
EUR 225,83
Cantidad disponible: 4 disponibles
Añadir al carritoCondición: New. PRINT ON DEMAND pp. 272.