ISBN: 9780321426772 - zag: the #1 strategy of high-performance brands (one-off) (36 resultados)

Condición: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condición: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Soft cover. Condición: Very Good +. Very Good + condition Softcover with stiff wrappers. Includes numerous b/w illustrations and Index, 178 pages. The exception to the condition is the remains of several dog ear pages.

Paperback. Condición: Acceptable. 1.

Condición: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Condición: New.

paperback. Condición: New.

Condición: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books.

Paperback or Softback. Condición: New. Zag: The #1 Strategy of High-Performance Brands. Book.

Condición: As New. Unread book in perfect condition.

Condición: New.

Paperback. Condición: new. Paperback. 'When everybody zigs, zag,' says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear 'whiteboard overview' style of the author's first book, The Brand Gap, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough - today companies need 'radical differentiation' to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn: why me-too brands are doomed to fail how to 'read' customer feedback on new products and messages the 17 steps for designing 'difference' into your brand how to turn your brand's 'onliness' into a 'trueline' to drive synergy the secrets of naming products, services, and companies the four deadly dangers faced by brand portfolios how to 'stretch' your brand without breaking it how to succeed at all three stages of the competition cycle "When everybody zigs, zag," says author Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of Neumeier's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need "radical differentiation" to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn: why me-too brands are doomed to failhow to "read" customer feedback on new products and messagesthe 17 steps for designing "difference" into your brandhow to turn your brand's "onliness" into a "trueline" to drive synergythe secrets of naming products, services, and companiesthe four deadly dangers faced by brand portfolioshow to "stretch" your brand without breaking ithow to succeed at all three stages of the competition cycleFor a quick peek inside ZAG, go to Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Condición: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Condición: New. pp. 178 Illus.

Condición: New. 2006. 1st Edition. Paperback. In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. You have to out-position, out-maneuver, and out-design the competition. Written by the bestseller "The Brand Gap", this title illustrates the first discipline for building a high-performance brand-radical differentiation. Num Pages: 192 pages, Illustrations. BIC Classification: KJS; UG. Category: (U) Tertiary Education (US: College). Dimension: 202 x 134 x 14. Weight in Grams: 270. . . . . .…

Condición: New.

Paperback. Condición: Brand New. 1st edition. 178 pages. 8.25x5.50x0.75 inches. In Stock.

Paperback. Condición: Brand New. 1st edition. 178 pages. 8.25x5.50x0.75 inches. In Stock.

Condición: New. pp. 178.

Condición: New. In English.

Condición: As New. Unread book in perfect condition.

Paperback. Condición: New. Special order direct from the distributor.

Condición: New. 2006. 1st Edition. Paperback. In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. You have to out-position, out-maneuver, and out-design the competition. Written by the bestseller "The Brand Gap", this title illustrates the first discipline for building a high-performance brand-radical differentiation. Num Pages: 192 pages, Illustrations. BIC Classification: KJS; UG. Category: (U) Tertiary Education (US: College). Dimension: 202 x 134 x 14. Weight in Grams: 270. . . . . . Books ship from the US and Ireland.…

Condición: New. pp. 178.

Paperback. Condición: new. Paperback. 'When everybody zigs, zag,' says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear 'whiteboard overview' style of the author's first book, The Brand Gap, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough - today companies need 'radical differentiation' to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn: why me-too brands are doomed to fail how to 'read' customer feedback on new products and messages the 17 steps for designing 'difference' into your brand how to turn your brand's 'onliness' into a 'trueline' to drive synergy the secrets of naming products, services, and companies the four deadly dangers faced by brand portfolios how to 'stretch' your brand without breaking it how to succeed at all three stages of the competition cycle "When everybody zigs, zag," says author Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of Neumeier's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need "radical differentiation" to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn: why me-too brands are doomed to failhow to "read" customer feedback on new products and messagesthe 17 steps for designing "difference" into your brandhow to turn your brand's "onliness" into a "trueline" to drive synergythe secrets of naming products, services, and companiesthe four deadly dangers faced by brand portfolioshow to "stretch" your brand without breaking ithow to succeed at all three stages of the competition cycleFor a quick peek inside ZAG, go to Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

paperback. Condición: New. In shrink wrap. Looks like an interesting title.

Condición: NEW.

Condición: New. In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. You have to out-position, out-maneuver, and out-design the competition. Written by the bestseller The Brand Gap , this title illustrates the.