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Añadir al carritoPaperback. Condición: new. Paperback. How organizations--including Google, StubHub, Airbnb, and Facebook--learn from experiments in a data-driven world.How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world-an excellent primer on experimental and behavioral economicsHave you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments-also known as randomized controlled trials-designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money-eBay, for example, discovered how to cut $50 million from its yearly advertising budget-or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good-different ways that governments are using experiments to influence or "nudge" behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of "the experimental revolution." Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Añadir al carritoPaperback. Condición: New. How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world-an excellent primer on experimental and behavioral economics Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments-also known as randomized controlled trials-designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money-eBay, for example, discovered how to cut $50 million from its yearly advertising budget-or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good-different ways that governments are using experiments to influence or "nudge" behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of "the experimental revolution.".
Librería: Massive Bookshop, Greenfield, MA, Estados Unidos de America
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Idioma: Inglés
Publicado por The MIT Press Bookstore, 2021
ISBN 10: 0262542277 ISBN 13: 9780262542272
Librería: Majestic Books, Hounslow, Reino Unido
EUR 15,80
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Añadir al carritoCondición: New. pp. 232.
Idioma: Inglés
Publicado por The MIT Press Bookstore, 2021
ISBN 10: 0262542277 ISBN 13: 9780262542272
Librería: Books Puddle, New York, NY, Estados Unidos de America
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Añadir al carritoCondición: New. pp. 232.
Idioma: Inglés
Publicado por The MIT Press Bookstore, 2021
ISBN 10: 0262542277 ISBN 13: 9780262542272
Librería: Biblios, Frankfurt am main, HESSE, Alemania
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Añadir al carritoPaperback. Condición: Brand New. 232 pages. 9.00x6.00x0.50 inches. In Stock.
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Añadir al carritoCondición: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide.
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Añadir al carritoCondición: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
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Añadir al carritoCondición: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Librería: Chiron Media, Wallingford, Reino Unido
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Añadir al carritoCondición: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
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Librería: GreatBookPricesUK, Woodford Green, Reino Unido
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Publicado por Penguin Random House
ISBN 10: 0262542277 ISBN 13: 9780262542272
Librería: INDOO, Avenel, NJ, Estados Unidos de America
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