Isbn: 9780136717133 - marketing metrics. misurare e valutare le attività di marketing: the manager's guide to measuring marketing performance (business and economics) (35 resultados)

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Paperback. Condición: New. Your Definitive, Up-to-Date Guide to Marketing Metrics--Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and rich media interaction. This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardization in marketing measurement. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover.  Measure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and moreApply web, online, social, and mobile metrics more effectivelyBuild models to optimize planning and decision-makingAttribute purchase decisions when multiple channels interactUnderstand the links between search and distribution, and use new online distribution metricsEvaluate marketing's impact on a publicly traded firm's financial objectives Whatever your marketing role,  Marketing Metrics will help you choose the right metrics for every task--and capture data that is valid, reliable, and actionable.…

Paperback. Condición: New. Your Definitive, Up-to-Date Guide to Marketing Metrics--Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and rich media interaction. This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardization in marketing measurement. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover.  Measure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and moreApply web, online, social, and mobile metrics more effectivelyBuild models to optimize planning and decision-makingAttribute purchase decisions when multiple channels interactUnderstand the links between search and distribution, and use new online distribution metricsEvaluate marketing's impact on a publicly traded firm's financial objectives Whatever your marketing role,  Marketing Metrics will help you choose the right metrics for every task--and capture data that is valid, reliable, and actionable.…

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Paperback. Condición: New. Your Definitive, Up-to-Date Guide to Marketing Metrics--Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and rich media interaction. This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardization in marketing measurement. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover.  Measure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and moreApply web, online, social, and mobile metrics more effectivelyBuild models to optimize planning and decision-makingAttribute purchase decisions when multiple channels interactUnderstand the links between search and distribution, and use new online distribution metricsEvaluate marketing's impact on a publicly traded firm's financial objectives Whatever your marketing role,  Marketing Metrics will help you choose the right metrics for every task--and capture data that is valid, reliable, and actionable.…

Paperback. Condición: New. Your Definitive, Up-to-Date Guide to Marketing Metrics--Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and rich media interaction. This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardization in marketing measurement. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover.  Measure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and moreApply web, online, social, and mobile metrics more effectivelyBuild models to optimize planning and decision-makingAttribute purchase decisions when multiple channels interactUnderstand the links between search and distribution, and use new online distribution metricsEvaluate marketing's impact on a publicly traded firm's financial objectives Whatever your marketing role,  Marketing Metrics will help you choose the right metrics for every task--and capture data that is valid, reliable, and actionable.…

Paperback. Condición: new. Paperback. This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply todays best practices for assessing everything from brand equity to social media, email performance, and rich media interaction. This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardisation in marketing measurement. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover. Measure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and more Apply web, online, social, and mobile metrics more effectively Build models to optimise planning and decision-making Attribute purchase decisions when multiple channels interact Understand the links between search and distribution, and use new online distribution metrics Evaluate marketings impact on a publicly traded firms financial objectives This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Your Definitive, Up-to-Date Guide to Marketing Metrics--Choosing Them, Implementing Them, Applying Them 512 pp. Englisch.

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Condición: New. Print on Demand pp. 476.

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. &Uumlber den AutorNeil T. Bendle is an Associate Professor of Marketing at the Ivey Business School, Western University, Canada. His research includes measuring marketing performance, understanding the accounting/marketing i. …

Condición: New. Print on Demand pp. 476.