Isbn: 9780131428959 - managing customers as investments: the strategic value of customers in the long run (26 resultados)

Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Condición: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Condición: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Hardback. Condición: Good. It is more important than ever for companies to objectively assess the value of their customers. But conventional measures of 'customer lifetime value' haven't been linked to overall business value, and haven't been useful to senior managers. This book overcomes both shortcomings.Through practical examples and case studies, you'll learn a rigorous yet simple approach to estimating the lifetime value of your customers -- and using that information for both tactical and strategic management decision-making. You'll learn how customer value calculations impact customer acquisition, service, retention, and segmentation -- and strategic M and A and alliance decisions. Coverage includes: linking brand and customer assets; valuing companies based on their customer relationships; linkages to IT, processes, and organizational structure; and much more.…

Hardback. Condición: Very Good. It is more important than ever for companies to objectively assess the value of their customers. But conventional measures of 'customer lifetime value' haven't been linked to overall business value, and haven't been useful to senior managers. This book overcomes both shortcomings.Through practical examples and case studies, you'll learn a rigorous yet simple approach to estimating the lifetime value of your customers -- and using that information for both tactical and strategic management decision-making. You'll learn how customer value calculations impact customer acquisition, service, retention, and segmentation -- and strategic M and A and alliance decisions. Coverage includes: linking brand and customer assets; valuing companies based on their customer relationships; linkages to IT, processes, and organizational structure; and much more.…

Condición: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.…

Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condición: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condición: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condición: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condición: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Condición: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condición: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condición: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condición: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condición: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

gebundene Ausgabe. Condición: Gut. 205 Seiten Das hier angebotene Buch stammt aus einer teilaufgelösten Bibliothek und kann die entsprechenden Kennzeichnungen aufweisen (Rückenschild, Instituts-Stempel.); der Buchzustand ist ansonsten ordentlich und dem Alter entsprechend gut. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 405. …

Condición: new.

Hardcover. Condición: New. Estado de la sobrecubierta: New. 1st Edition.

Hardcover. Condición: new. New Copy. Customer Service Guaranteed.

Hardcover. Condición: Very Good. xvii 205p hardback, blue cloth with white and blue jacket, very good condition, minimal wear, a few light marks to sides, binding strong, pages clear and bright like new, very good copy of uncommon title Language: English.

TAPA DURA. Condición: New.

Hardcover. Condición: Brand New. illustrated edition. 224 pages. 9.25x6.25x1.00 inches. In Stock.