9780081020890 - methods in consumer research, volume 1: new approaches to classic methods (woodhead publishing series in food science, technology and nutrition) (7 resultados)
Idioma: Inglés
Editorial: Woodhead Publishing 2018
Serie: Woodhead Publishing Series in Food Science, Technology and Nutrition, Libro 256 de 301. Libro 256 de 301 - Woodhead Publishing Series in Food Science, Technology and Nutrition
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Librería: Majestic Books, Hounslow, , Reino UnidoMajestic Books
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Editorial: Woodhead Pub Ltd 2018
Serie: Woodhead Publishing Series in Food Science, Technology and Nutrition, Libro 256 de 301. Libro 256 de 301 - Woodhead Publishing Series in Food Science, Technology and Nutrition
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Librería: Revaluation Books, Exeter, , Reino UnidoRevaluation Books
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Hardcover. Condición: Brand New. 630 pages. 9.00x6.00x1.25 inches. In Stock.
Idioma: Inglés
Editorial: Woodhead Publishing 2018
Serie: Woodhead Publishing Series in Food Science, Technology and Nutrition, Libro 256 de 301. Libro 256 de 301 - Woodhead Publishing Series in Food Science, Technology and Nutrition
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Librería: Books Puddle, New York, NY, Estados Unidos de AmericaBooks Puddle
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Editorial: Woodhead Publishing 2018
Serie: Woodhead Publishing Series in Food Science, Technology and Nutrition, Libro 256 de 301. Libro 256 de 301 - Woodhead Publishing Series in Food Science, Technology and Nutrition
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Librería: Biblios, frankfurt am main, HESSE, AlemaniaBiblios
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Condición: New.
Idioma: Inglés
Editorial: Elsevier Science & Technology, Woodhead Publishing 2018
Serie: Woodhead Publishing Series in Food Science, Technology and Nutrition, Libro 256 de 301. Libro 256 de 301 - Woodhead Publishing Series in Food Science, Technology and Nutrition
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Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, , AlemaniaBuchWeltWeit Ludwig Meier e.K.
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Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods… of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. In conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. And, with examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. Englisch.
Idioma: Inglés
Editorial: Woodhead Publishing 2018
Serie: Woodhead Publishing Series in Food Science, Technology and Nutrition, Libro 256 de 301. Libro 256 de 301 - Woodhead Publishing Series in Food Science, Technology and Nutrition
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Librería: Brook Bookstore On Demand, Napoli, NA, ItaliaBrook Bookstore On Demand
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EUR 185,51
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Condición: new. Questo è un articolo print on demand.
Idioma: Inglés
Editorial: Elsevier Science & Technology, Woodhead Publishing 2018
Serie: Woodhead Publishing Series in Food Science, Technology and Nutrition, Libro 256 de 301. Libro 256 de 301 - Woodhead Publishing Series in Food Science, Technology and Nutrition
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Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
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EUR 167,90
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Buch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of c…onsumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. In conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. And, with examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies.
