Wiley nov 2008 (121 resultados)

Taschenbuch. Condición: Neu. Neuware - An authoritative guide to reducing household exposure to hazardous chemicals Thousands of household products contain toxic ingredients. Today, more and more people are seeking more natural cleaning methods to reduce their exposure to harsh chemicals. From the kitchen and bath to the living room and laundry, Green Cleaning For Dummies provides readers with green solutions to every common cleaning chore. Focusing on organic, nontoxic, sustainable alternatives to conventional cleaning products, it's packed with suggestions and tips for effective cleaning, and even offers green solutions for sprucing up patios, garages, vehicles, and the exterior of a house.…

Kombiprodukt. Condición: Neu. Neuware.

Taschenbuch. Condición: Neu. Neuware - Expert advice on all aspects of military life A Family's Guide to the Military For Dummies is for the millions of military dependents, family members, and friends who are looking for straightforward guidance to take advantage of the benefits and overcome the challenges unique to life in the military. This comprehensive guide covers such key topics as introducing military life to readers new to the armed forces, financial planning, relocation, deployment, raising kids alone while a partner is away, and taking advantage of the available benefits. It offers tips and advice for dealing with emotions that surround events like deployments, deciphering the acronyms used in daily military life, forming support groups, keeping track of a loved one's whereabouts, and surviving on a military base in a foreign country.…

Taschenbuch. Condición: Neu. Neuware - Appeal to the multicultural market and send your sales soaringWant to reach out to customers from other cultures This practical, easy-to-understand guide shows you how to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You'll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of your business.Adapt to multicultural markets - measure the purchasing power of other cultures and change the way you market and sellDevelop a marketing campaign with wide appeal - do your research, pick the right media, tune your materials to your market, and establish a presence in the communityBuild rapport with culturally diverse clients - identify generational differences, pronounce names correctly, and determine customer motivation Adapt your sales presentation and techniques - clear language barriers, boost your street cred, and present financing options in ways that appeal to your multicultural clienteleClose the sale - recognize and overcome objections, handle negotiations with skilled hagglers, and head off potential buyer's remorseCreate a foundation for long-term success - excel at customer service, create a strong referral base, and maintain a diverse sales teamOpen the book and find:Six steps to a multicultural mindsetTips for overcoming stereotypesStrategies for sizing up your competitionGuidelines for building a diversity-friendly businessTips for adapting your product lineDo's and don'ts for meeting and greetingThe most common buying signalsCulture-specific insiders informationStrategies for generating referrals.…

Taschenbuch. Condición: Neu. Neuware - From diagnosis to recovery, take charge of care and enhance quality of lifeAre you looking for comprehensive, user-friendly information on schizophrenia This respectful guide empowers families and caregivers to understand the disorder, as well as help their loved ones make the best healthcare decisions and live more independent lives. You get practical tools for supporting loved ones, staying optimistic, and keeping the whole family informed.\* Grasp the ins and outs of schizophrenia - understand the causes and risk factors; recognize the symptoms and behaviors\* Find the best professional help - get an accurate diagnosis, assemble a healthcare team, and ease into treatment\* Evaluate treatment options - from medication to therapy to alternative methods, choose the treatments that best meet your loved one's needs\* Manage day-to-day life - find housing, foster independence, and cope with crises\* Keep the family involved - support a spouse, parent, or adult child with schizophrenia; help children understand, manage fears, and plan for the future\* Learn about the latest research - discover the new, promising directions of treatment that are providing help and hope'This book is easily read and provides an informative road map that can help everyone to orient themselves and navigate uncertain terrain, as part of a journey toward recovery.'-Ken Duckworth, MD, Medical Director, National Alliance on Mental IllnessOpen the book and find:\* The differences between schizophrenia and other mental illnesses\* How to get past the shame and stigma\* Tips for coping with medication side effects\* Advice on navigating financial and legal issues\* Ways to avoid relapse and prevent a breakdown\* The benefits and risks of clinical trials\* Sources of support for patients and families.…

Taschenbuch. Condición: Neu. Neuware - Written by Rena M. Palloff and Keith Pratt, experts in the field of online teaching and learning, this hands-on resource helps higher education professionals understand the fundamentals of effective online assessment. It offers guidance for designing and implementing creative assessment practices tied directly to course activities to measure student learning. The book is filled with illustrative case studies, authentic assessments based in real-life application of concepts, and collaborative activities that assess the quality of student learning rather than relying on the traditional methods of measuring the amount of information retained.…

Taschenbuch. Condición: Neu. Neuware -One approach to organic synthesis is retrosynthetic analysis. With this approach a chemist will start with the structure of their target molecule and progressively cut bonds to create simpler molecules. Reversing this process gives a synthetic route to the target molecule from simpler starting materials. This 'disconnection' approach to synthesis is now a fundamental part of every organic synthesis course. Organic Synthesis: The Disconnection Approach, 2 nd Edition introduces this important technique, to help students to design their own organic syntheses. There are forty chapters: those on the synthesis of given types of molecules alternate with strategy chapters in which the methods just learnt are placed in a wider context. The synthesis chapters cover many ways of making each type of molecule starting with simple aromatic and aliphatic compounds with one functional group and progressing to molecules with many functional groups. The strategy chapters cover questions of selectivity, protection, stereochemistry, and develop more advanced thinking via reagents specifically designed for difficult problems.Examples are drawn from pharmaceuticals, agrochemicals, natural products, pheromones, perfumery and flavouring compounds, dyestuffs, monomers, and intermediates used in more advanced synthetic work. Reasons for wishing to synthesise each compound are given.This second edition has been fully revised and updated with a modern look. Recent examples and techniques are included and illustrated additional material has been added to take the student to the level required by the sequel, 'Organic Synthesis: Strategy and Control'.Several chapters contain extensive new material based on courses that the authors give to chemists in the pharmaceutical industry.Organic Synthesis: The Disconnection Approach, 2 nd edition provides a full course in retrosynthetic analysis for chemistry and biochemistry students and a refresher for organic chemists working in industry and academia. Englisch.…

Taschenbuch. Condición: Neu. Neuware -One approach to organic synthesis is retrosynthetic analysis. With this approach a chemist will start with the structure of their target molecule and progressively cut bonds to create simpler molecules. Reversing this process gives a synthetic route to the target molecule from simpler starting materials. This 'disconnection' approach to synthesis is now a fundamental part of every organic synthesis course. Organic Synthesis: The Disconnection Approach, 2 nd Edition introduces this important technique, to help students to design their own organic syntheses. There are forty chapters: those on the synthesis of given types of molecules alternate with strategy chapters in which the methods just learnt are placed in a wider context. The synthesis chapters cover many ways of making each type of molecule starting with simple aromatic and aliphatic compounds with one functional group and progressing to molecules with many functional groups. The strategy chapters cover questions of selectivity, protection, stereochemistry, and develop more advanced thinking via reagents specifically designed for difficult problems.Examples are drawn from pharmaceuticals, agrochemicals, natural products, pheromones, perfumery and flavouring compounds, dyestuffs, monomers, and intermediates used in more advanced synthetic work. Reasons for wishing to synthesise each compound are given.This second edition has been fully revised and updated with a modern look. Recent examples and techniques are included and illustrated additional material has been added to take the student to the level required by the sequel, 'Organic Synthesis: Strategy and Control'.Several chapters contain extensive new material based on courses that the authors give to chemists in the pharmaceutical industry.Organic Synthesis: The Disconnection Approach, 2 nd edition provides a full course in retrosynthetic analysis for chemistry and biochemistry students and a refresher for organic chemists working in industry and academia. Englisch.…

Taschenbuch. Condición: Neu. Neuware - Listening to the Future: Why It's Everybody's Business explores the challenges and opportunities facing organizations, the transformations that will ripple through the political, economic, and social environments, and the implications for different industries in the 21st century workplace. Written by Microsoft forecasters Daniel W. Rasmus and Rob Salkowitz, this important book equips your business to get out in front of new technology innovations in the consumer world with the knowledge, practices, and tools to differentiate your business in our competitive, fast-moving global economy.…

Buch. Condición: Neu. Neuware - If you're a working woman who wants to get ahead, S.K.I.R.T.S. in the Boardroom will equip you with the strategies you need to combine confidence and compassion, style and substance, and beauty and brains for professional success. It will help you navigate the male-dominated corporate world and keep you inspired when you're unmotivated and unsatisfied with your career. A must for any woman who wants to maximize her professional potential, this book offers sensible, straightforward, and long-overdue advice.…

Buch. Condición: Neu. Neuware - What You Can Learn From The Meltdown In The Credit Markets And The Collapse Of Bear StearnsPanics in the stock market are nothing new--so what makes the recent events surrounding the credit crisis and Bear Stearns collapse so worrisome More importantly, what does it mean to you as an individual investor In Bailout, John Waggoner--the investment columnist for USA Today--sheds light on the causes of the Bear Stearns collapse and the credit crunch, while offering a glimpse of what the future holds for investors. The fall of Bear Stearns, says Waggoner, signals a new era. Warning readers of the perils that lie ahead--specifically inflation and debt liquidation--he provides solid strategies for investors who want to begin protecting their portfolios. He explains step-by-step how to set short- and long-term investment goals and match your investments to those goals, creating a portfolio that can weather any storm.From paying off debt to investing in treasury securities, the strategies laid out in Bailout will guide you to safety and success in today's volatile market.…

Buch. Condición: Neu. Neuware - Fred Reichheld s 2006 book The Ultimate Question, that question being, 'How likely is it that you would recommend this company to a friend or colleague ' challenged the conventional wisdom of customer satisfaction programs. It coined the terms bad profits and good profits and pointed to a faster, much more accurate way of gauging customers real loyalty to a company, introducing a quantitative measure (the Net Promoter Score) for establishing a baseline and effectively tracking changes going forward. Richard Owen and Laura Brooks are co developers, along with Reichheld, of the methodology behind answering the question. In this book, Owen and Brooks tell how based on a variety of real case studies to actually embed Net Promoter discipline in organizations of all types.…

Buch. Condición: Neu. Neuware - The rewards of carefully chosen alternative investments can be great. But many investors don't know enough about unfamiliar investments to make wise choices. For that reason, financial advisers Larry Swedroe and Jared Kizer designed this book to bring investors up to speed on the twenty most popular alternative investments:Real estate, Inflation-protected securities, Commodities, International equities, Fixed annuities, Stable-value funds, High-yield (junk) bonds, Private equity (venture capital), Covered calls, Socially responsible mutual funds, Precious metals equities, Preferred stocks, Convertible bonds, Emerging market bonds, Hedge funds, Leveraged buyouts, Variable annuities, Equity-indexed annuities, Structured investment products, Leveraged funds The authors describe how the investments work, the pros and cons of each, which to consider, which to avoid, and how to get started. Swedroe and Kizer evaluate each investment in terms of:Expected returnsVolatilityDistribution of returnsDiversification potentialFeesTrading and operating expensesLiquidityTax efficiencyAccount locationRole in an asset-allocation program Any investor who is considering or just curious about investment opportunities outside the traditional world of stocks, bonds, and bank certificates of deposit would be well-advised to read this book.…

Buch. Condición: Neu. Neuware - While residential real estate lending has gone soft, commercial lending is hot-with a wave of low interest rates and refinancing-and it shows no sign of slowing down. Right now, commercial mortgage brokering is one of the best ways to earn money without a ton of training. In this practical guide for first-timers, you'll learn the basics of brokering from application to closing, as well as inside information you won't find anywhere else. So get started.…

Taschenbuch. Condición: Neu. Neuware -One approach to organic synthesis is retrosynthetic analysis. With this approach a chemist will start with the structure of their target molecule and progressively cut bonds to create simpler molecules. Reversing this process gives a synthetic route to the target molecule from simpler starting materials. This 'disconnection' approach to synthesis is now a fundamental part of every organic synthesis course. Organic Synthesis: The Disconnection Approach, 2nd Edition introduces this important technique, to help students to design their own organic syntheses. There are forty chapters: those on the synthesis of given types of molecules alternate with strategy chapters in which the methods just learnt are placed in a wider context. The synthesis chapters cover many ways of making each type of molecule starting with simple aromatic and aliphatic compounds with one functional group and progressing to molecules with many functional groups. The strategy chapters cover questions of selectivity, protection, stereochemistry, and develop more advanced thinking via reagents specifically designed for difficult problems. Examples are drawn from pharmaceuticals, agrochemicals, natural products, pheromones, perfumery and flavouring compounds, dyestuffs, monomers, and intermediates used in more advanced synthetic work. Reasons for wishing to synthesise each compound are given. This second edition has been fully revised and updated with a modern look. Recent examples and techniques are included and illustrated additional material has been added to take the student to the level required by the sequel, 'Organic Synthesis: Strategy and Control'. Several chapters contain extensive new material based on courses that the authors give to chemists in the pharmaceutical industry. Organic Synthesis: The Disconnection Approach, 2nd edition provides a full course in retrosynthetic analysis for chemistry and biochemistry students and a refresher for organic chemists working in industry and academia.…

Taschenbuch. Condición: Neu. Neuware - Design your own fantasy D&D epic filled with adventurous exploits, cloaked characters, and mysterious monsters If you're a Dungeons & Dragons fan, you've surely thought of becoming a Dungeon Master. Learning to be a DM isn't as hard as you might think, especially if you have Dungeon Master For Dummies tucked into your bag of tricks! Whether you've assumed the role of Dungeon Master before or not, this illustrated reference can help you run a D&D game, either online or in person. From organizing your first D&D game to dealing with difficult players, this book covers everything a DM needs to know. Written for the newest edition of D&D by the experts at Wizards of the Coast, the game's creators, it shows you how to: Run your very first campaign, from shaping storylines and writing your own adventures to dealing with unruly players and characters Build challenging encounters, make reasonable rulings, and manage disagreements Recognize all the common codes, tables, and spells Understand the parts of a D&D adventure and how to create dungeon maps and craft monsters Shape storylines and write your own adventures Find your style as a DM and develop a game style that plays to your strengths Script an encounter, vary the terrain and challenges, and establish rewards (experience points and treasure) Decide whether to use published adventures Use and follow the official Dungeon Master's Guide Develop a campaign with exciting themes, memorable villains, and plots to entrance players If you're getting the urge to lead the charge in a D&D game of your own, Dungeon Master For Dummies provides the information you need to start your own game, craft exciting stories, and set up epic adventures. Grab your copy today, and you'll be on your way. …

Taschenbuch. Condición: Neu. Neuware - This book answers the questions about the process and costs of pharmaceutical R & D in a compelling narrative focused on the discovery and development of important new medicines. It gives an insider's account of the pharmaceutical industry drug discovery process, the very real costs of misperceptions about the industry, the high stakes--both economic and scientific--of developing drugs, the triumphs that come when new compounds reach the market and save lives, and the despair that follows when new compounds fail. In the book, John LaMattina, former president of Pfizer Global Research and Development, weaves themes critical to a vital drug discovery environment in the context. This is a story that Dr. LaMattina is uniquely qualified to tell.…

Taschenbuch. Condición: Neu. Neuware - Warum übertreffen einige Unternehmen Jahr für Jahr das erwartete Ergebnis bei weitem, während andere Unternehmen anfangs gut laufen, dann aber ziemlich schnell unrentabel werden Die Verantwortung für eine dauerhafte Wertschöpfungsstrategie liegt innerhalb des Unternehmens als Ganzes. Die wesentliche Voraussetzung für steigende Gewinne und fortschreitendes Wachstum besteht im Erkennen und zielgerichteten Einsatz der Wertschöpfungsfaktoren in allen Unternehmensbereichen. Dieses Buch gibt einen Einblick in die Wertschöpfung anhand von Beispielen aus allen wichtigen Unternehmensbereichen. 'Becoming a Better Value Creator' beschreibt einen Entwicklungsprozeß, der für erfolgreiche Wertschöpfung und nachhaltiges Wachstum des Shareholder Value fünf wesentliche Kriterien erfüllen muß.…

Taschenbuch. Condición: Neu. Neuware - Sweeten your customer relationship management with SugarCRM!You just have to love a product with 'sugar' in its name, especially one that's open source! This guide helps you choose the flavor of Sugar you need, acquire and deploy it, set up accounts and contacts, and organize your day. With Sugar, you can boost your sales and please your customers so your business will take the cake.\* Fill your Sugar bowl - install SugarCRM, customize user preferences, create databases, and import contacts from other software\* Plan your day - schedule appointments, link them to records and notes, and organize your sales opportunities\* Campaign for business - build campaigns, track their success, and grow your contact list with Web-to-lead forms\* Keep customers happy - create cases to manage customer issues and forums to exterminate software bugs\* Stay in touch - send e-newsletters and automate customer e-mail communication with templates\* Sweeten the pot - learn how to extend SugarCRM's capabilities to meet needs unique to your business\* That administrative stuff - take advantage of a complete recipe book for SugarCRM administratorsOpen the book and find:\* Options to implement a SugarCRM database\* The scoop on various flavors of Sugar so you can decide which one is right for you\* How to turn leads into contacts\* Tips for keeping records up to date\* How to develop searchable libraries and FAQs\* Easy ways to create and share documents\* What the Dashboard can do for you\* How to integrate Outlook with SugarCRM.…

Taschenbuch. Condición: Neu. Neuware - Includes basic tapping routinesUnlock your emotional freedom, restore balance, and turn negative thoughts into positive actionEmotional Freedom Technique is a leading energy therapy and can be used to effectively reduce the impact of a wide range of physical and emotional issues including fears and phobias, performance anxiety, bad habits, back pain, and insomnia. This no-nonsense guide introduces you to the theories and techniques of EFT and explains how you can use this quick, safe, and gentle technique on yourself and others to rebalance your energy, transform your thinking, and facilitate positive changes in your physical and emotional health.Discover how to:\* Understand your emotions and their physical effects\* Locate meridian points and practise simple tapping techniques\* Rebalance your body's energy system\* Find and work with an EFT practitioner\* Treat children with EFT.…

Taschenbuch. Condición: Neu. Neuware -CSI, CSI MIami, CSI New York, Crossing Jordan: Der Ermittler von heute ist Wissenschaftler, klug und manchmal exzentrisch. So ist das zumindest im Fernsehen, aber wie sieht es in der Wirklichkeit aus Wie erkennt man an einer Schädelverletzung die Todesursache, wie funktioniert die Untersuchung von Projektilen, welche Möglichkeiten bietet die DNA-Analyse Douglas P. Lyle klärt Sie in diesem preisgekrönten Buch über die Arbeit der Kriminaltechniker auf und stellt Ihnen bekannte und kuriose Fälle sowie deren Lösung vor. 410 pp. Deutsch. …

Taschenbuch. Condición: Neu. Neuware -CSI, CSI MIami, CSI New York, Crossing Jordan: Der Ermittler von heute ist Wissenschaftler, klug und manchmal exzentrisch. So ist das zumindest im Fernsehen, aber wie sieht es in der Wirklichkeit aus Wie erkennt man an einer Schädelverletzung die Todesursache, wie funktioniert die Untersuchung von Projektilen, welche Möglichkeiten bietet die DNA-Analyse Douglas P. Lyle klärt Sie in diesem preisgekrönten Buch über die Arbeit der Kriminaltechniker auf und stellt Ihnen bekannte und kuriose Fälle sowie deren Lösung vor. 410 pp. Deutsch. …

Buch. Condición: Neu. Neuware - Big Money, Less Risk: Trade Options will put the income boosting power of strategies like writing covered calls, selling naked put options, and placing vertical spread trades or iron condors in your hands. Mark Larson has become one of the most sought after trading educators because of his ability to make once elusive investment approaches accessible to every trader.Success in the stock market is determined by consistently making money every month, not closing your eyes and hoping you can afford to retire. With this book, Larson divulges the secrets to making your money work for you instead of having to work for your money.Ever dream about making 30% in one month Big Money, Less Risk: Trade Options will put the income boosting power of strategies like writing covered calls, selling naked put options, and placing vertical spread trades or iron condors in your hands. Mark Larson has become one of the most sought after trading educators because of his ability to make once elusive investment approaches accessible to every trader.Success in the stock market is determined by consistently making money every month, not closing your eyes and hoping you can afford to retire. With this book, Larson divulges the secrets to making your money work for you instead of having to work for your money.Inside you'll learn:\* How to repeatedly make money when the market goes up or down.\* Investment strategies that allow for huge returns with the use of very little money.\* How to purchase good stocks at discount prices.\* How to make significant returns even if you are wrong on the trade.Larson will alo cover the importance of option pricing, implied volatility, the Greeks such as delta, theta, and gamma, and the probability of your option expiring profitable. Most important, you will get, in plain English, some of his favorite technical indicators and the key to how they will form the basis of your options trading success.…

Taschenbuch. Condición: Neu. Neuware.

Taschenbuch. Condición: Neu. Neuware - Splendors and Miseries of the Brain examines the elegant and efficient machinery of the brain, showing that by studying music, art, literature, and love, we can reach important conclusions about how the brain functions. discusses creativity and the search for perfection in the brain examines the power of the unfinished and why it has such a powerful hold on the imagination discusses Platonic concepts in light of the brain shows that aesthetic theories are best understood in terms of the brain discusses the inherited concept of unity-in-love using evidence derived from the world literature of love addresses the role of the synthetic concept in the brain (the synthesis of many experiences) in relation to art, using examples taken from the work of Michelangelo, Cézanne, Balzac, Dante, and others.…

Taschenbuch. Condición: Neu. Neuware -CSI, CSI Miami, CSI New York, Crossing Jordan: Der Ermittler von heute ist Wissenschaftler, klug und manchmal exzentrisch. So ist das zumindest im Fernsehen, aber wie sieht es in der Wirklichkeit aus Wie erkennt man an einer Schädelverletzung die Todesursache, wie funktioniert die Untersuchung von Projektilen, welche Möglichkeiten bietet die DNA-Analyse Douglas P. Lyle klärt Sie in diesem preisgekrönten Buch über die Arbeit der Kriminaltechniker auf und stellt Ihnen bekannte und kuriose Fälle sowie deren Lösung vor. …

Taschenbuch. Condición: Neu. Neuware - This introduction to the writings of Søren Kierkegaard is for anyone who has felt daunted by the prospect of reading and understanding the work of one of the most important yet elusive 19th century thinkers. Kierkegaard scholar M. Jamie Ferreira sets out to make the Danish philosopher's work accessible with a unique and innovative 'how to' approach, guiding readers through his works and showing how he thought, rather than simply what he thought.Kierkegaard is the first detailed introduction to his entire body of work, illustrating how literary, philosophical, theological, and psychological influences coincide in both the religious and pseudonymous (philosophical) works. Ferreira highlights the literary strategies Kierkegaard employed to awaken and challenge the reader and observes that the two very different arcs of his writing are nevertheless inexorably intertwined, rather than merely parallel, exerting a dramatic and dynamic influence on one other.The result is an extraordinary text, suitable for accompanying the new reader of the primary works but with many things to offer those returning to them.…

Taschenbuch. Condición: Neu. Neuware - One approach to organic synthesis is retrosynthetic analysis. With this approach a chemist will start with the structure of their target molecule and progressively cut bonds to create simpler molecules. Reversing this process gives a synthetic route to the target molecule from simpler starting materials. This 'disconnection' approach to synthesis is now a fundamental part of every organic synthesis course. Organic Synthesis: The Disconnection Approach, 2 nd Edition introduces this important technique, to help students to design their own organic syntheses. There are forty chapters: those on the synthesis of given types of molecules alternate with strategy chapters in which the methods just learnt are placed in a wider context. The synthesis chapters cover many ways of making each type of molecule starting with simple aromatic and aliphatic compounds with one functional group and progressing to molecules with many functional groups. The strategy chapters cover questions of selectivity, protection, stereochemistry, and develop more advanced thinking via reagents specifically designed for difficult problems.Examples are drawn from pharmaceuticals, agrochemicals, natural products, pheromones, perfumery and flavouring compounds, dyestuffs, monomers, and intermediates used in more advanced synthetic work. Reasons for wishing to synthesise each compound are given.This second edition has been fully revised and updated with a modern look. Recent examples and techniques are included and illustrated additional material has been added to take the student to the level required by the sequel, 'Organic Synthesis: Strategy and Control'.Several chapters contain extensive new material based on courses that the authors give to chemists in the pharmaceutical industry.Organic Synthesis: The Disconnection Approach, 2 nd edition provides a full course in retrosynthetic analysis for chemistry and biochemistry students and a refresher for organic chemists working in industry and academia.…

Taschenbuch. Condición: Neu. Neuware - 'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani)Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring ; How should we set our prices ; What is the most effective way to get our message across about the new product range ; Which colour-wash will be the most popular with buyers Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students' requirements and has many features making it essential reading for anyone involved in the fashion and clothing business:\* deals with contemporary issues in fashion marketing\* up-to-date examples of global good practice\* exclusively about fashion marketing\* a unique contribution on range planning with a practical blend of sound design sense and commercial realism\* a balance of theory and practice, with examples to illustrate key concepts\* clear worked numerical examples to ensure that the ideas are easily understood and retained\* over 50 diagrams\* a glossary of the main fashion marketing terms and a guide to further reading\* a systematic approach to fashion marketing, not hyperbole or speculation.The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet.…

Buch. Condición: Neu. Neuware - Antiquity and Modernity The nature, faults and future of modern civilization and how these connect to the past are tackled in this broad-reaching volume. Modernity is typically represented as a complete economic, political, cultural and psychological break from earlier time periods and non western cultures, but the ideas and culture of classicism have clearly influenced key modern theorists. This book explores the relationship between antiquity and modernity, examining a broad range of thought in the process. It considers the views of German philosophers, British political economists, and French social theorists from the end of the nineteenth to the beginning of the twentieth century, including such totemic figures as Adam Smith, Marx, Mill, Nietzsche, Weber, and Freud. The first part considers the development of ideas about the difference between ancient and modern, whether conceptualized in economic, political, cultural, social or psychological terms; and it explores the way that modernity comes to be defined by this difference. The second part explores the uses of the past and of narratives of historical development in the modern era, both in the foundation myths of modernity and in the critiques offered by those who sought to promote alternative forms of society.…