Wiley mär 2009 (147 resultados)

Taschenbuch. Condición: Neu. Neuware - A concise, portable guide for communicating in ArabicToday, Arabic is spoken in more than 20 countries, and more than one billion people study Arabic for religious reasons. This practical guide offers help on basic Arabic words and phrases and eases communication with Arabic speakers. Written as a companion to Arabic For Dummies, this book provides readers with the tools to converse with others in Modern Standard Arabic on a basic level. It uses real-world phrases extensively to illustrate grammatical concepts and provide opportunities to practice newfound skills.Amine Bouchentouf (New York, NY) is a native Arabic speaker from Morocco and the author of Arabic For Dummies (978-0-471-77270-5).…

Taschenbuch. Condición: Neu. Neuware - Praise for Chocolates on the Pillow Aren't Enough'Jonathan recognizes that in today's Internet-fed, savvy-consumer world, it is the people-to-people connections, regardless of price point, that differentiate a customer's experience. Gimmicks come and go, but without sincere and caring people delivering the overall experience, from start to finish, well, it's true--chocolates on the pillow are not enough. A great read!'--David Neeleman, founder and CEO, JetBlue Airways Corporation'If you don't work for your customer, you're not doing your job. Who better to turn to for lessons in great customer experiences than Jonathan Tisch He has long been one of the most respected leaders in travel and hospitality, and when it comes to treating all customers like guests, to put it simply, he gets it. And then some.'--Millard S. Drexler, Chairman and CEO, J. Crew Group'What brings customers back to my restaurants Why do viewers watch my TV show It's more than Bam! It's delivering a kicked-up customer experience. Tisch is the guy who knows how to do this best. His book gives the inside scoop on how to excite your customers and bring 'em back for more.'--Emeril Lagasse'Attention to detail, passion, and dedication are a few of the things that made me successful as an athlete. Jonathan knows that by doing the same in business, you maximize the customer's experience and outscore the competition.'--Tiki Barber.…

Buch. Condición: Neu. Neuware - In LIVING LIKE YOU MEAN IT, author Ronald J. Frederick, does a brilliant job of describing why people are so afraid of their emotions and how this fear creates a variety of problems in their lives. While the problems are different, the underlying issue is often the same. At the core of their distress is what Dr. Frederick refers to as feelings phobia. Whether it s the experience of love, joy, anger, sadness, or surprise, our inborn ability to be a fully feeling person has been hijacked by fear--and it s fear that s keeping us from a better life. The book begins with a questionnaire-style list that help readers take an honest look at themselves and recognize whether and how they are afraid of their feelings. It then moves on to explore the origins of fear of feeling and introduces a four-part program for overcoming the fear: (1) Become aware of and learn to recognize feelings--anger, sadness, joy, love, fear, guilt/shame, surprise, disgust. (2) Master techniques for taming the fear. (3) Let the feeling work its way all the way through to its resolution. (4) Open up and put those feelings into words and communicate them confidently. With wisdom, humor, and compassion, the book uses stories and examples to help readers see that overcoming feelings phobia is the key to a better life and more fulfilling relationships.…

Taschenbuch. Condición: Neu. Neuware - Homeschooling the Child with Autism This practical, highly accessible guide answers parents' and professionals' questions about teaching children with autism spectrum disorders at home. The book helps parents decide whether to homeschool and guides them through the process of beginning and maintaining an effective homeschool program. All the essential questions are addressed, such as: - How do you know if homeschooling is right for you and your child - Which homeschool program is best for the child's learning style and needs - How should a family get started - What is the best way to address social, behavioral, and organizational skills when teaching a child with ASD - When should you transition back to a traditional public school setting The book also contains tips and suggestions from real-life parents who have successfully homeschooled their children with ASD and includes lists of helpful resources for homeschoolers. Praise for Homeschooling the Child with Autism 'Practical advice and a wealth of resources.This book provides a beacon of hope to families struggling with educational options for their child.' ?SALLY OZONOFF, PH.D., endowed professor, University of California, Davis, M.I.N.D. Institute 'A must-read for parents and teachers who need guidance and encouragement while teaching children with ASD.' ?CATHY STENZEL, mother of a son with autism.…

Taschenbuch. Condición: Neu. Neuware - To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. The Findability Formula will help readers understand how prospects and customers search for products and services on the Internet, and will show them, step-by-step, how to optimize their findability. The book will be a non-technical guide to effectively building and implementing, from the ground up, an Internet search marketing program that gets results. The reader will learn how paid search works, and how paid and organic search can work together to create optimum web visibility and reduce paid search costs over time. The basic message of the book is that there is a formula for findability and for converting prospects to purchasers.Readers' Benefits from The Findability Formula:\* A complete step-by-step approach to search engine marketing applicable to any product or service, The Findability Formula will include easy-to-follow instruction from chapter to chapter as well as launch checklists in the appendix.\* The most up-to-date search research and statistics available, including uncommon ways to connect with your online buyer.\* Shows the reader how to avoid common search marketing mistakes that cost big money. How to not be bullied and take control of in-house e-commerce department strategies and SEM agencies.\* A small company can compete successfully in search with larger, well-established competitors. How to work smarter to get even better search engine 'findability'.\* Maximizes the reader's investment. The reader won't waste money by needlessly paying for 'clicks' from customers who have no intention of buying. The investment in this book will be repaid thousands of times over.\* Saves time, money and energy in creating in-house search marketing programs and properly tracking results by keyword. Negates the need to hire outside SEM agencies.…

Taschenbuch. Condición: Neu. Neuware - Rory Newman's company is going through big changes-the kind no one likes-having been bought by a global competitor that is now shaking things up. His new boss's first order of business is to demand that Rory come up with a new process for strategic planning to guide the company as it struggles to reinvent itself in the marketplace. Up until now, the company's 'strategic plans' were made up of visions in the former CEO's mind. Now, Rory's got five short days to develop, formalize, and deliver a winning strategic planning process. Rory planned to use a leisurely drive down the 101, en route to his wife's family reunion, to gather his thoughts, but things change when he halfheartedly agrees to pick up his wife's second cousin Sydney Wise from the airport. To his astonishment, Sydney turns out to be-instead of another maddening relative-a strategic planning guru, entrepreneur-and Rory's rescuer. Discover, along with Rory and Sydney, what strategic planning is really about, why it is important, and how to develop a simple yet powerful strategy your company can use to set it on the course to success. Through Rory's experience, you will find out why strategic planning is not something left to the 'higher ups,' but something in which everyone in an organization needs to be invested. Roadmaps and Revelations: Finding the Road to Business Success on Route 101 uses an entertaining storyline to walk you through the daunting process of creating a successful strategy. Sprinkled with practical examples and workable solutions for business executives, managers, and consultants, this motivating fable will put you on track toward creating a strategy for sustainable success.…

Buch. Condición: Neu. Neuware - In Lead, Sell, or Get Out of the Way, Ron Karr outlines a repeatable process based on the powerful idea that great sellers lead relationships in the same way that great leaders sell ideas. This customer-focused mindset is the key to Ron Karr's proven leadership selling process. Using 20 years of research with companies of all sizes, Karr reveals what great sellers do, and shows how anyone can implement the same powerful principles. He reveals the seven critical traits of a sales leader, which include vision, customer focus, creative thinking, and accountability. Developing the seven traits is the key that helps salespeople shift from a task-oriented sales process to a purpose-oriented process. When that happens, sales excellence results.Ron Karr (Westwood, NJ) is a popular public speaker and in-demand business consultant known as 'America's Business Transformation Expert.' As President of Karr Associates, Inc., he specializes in helping organizations and professionals generate remarkable sales and operational results.…

Taschenbuch. Condición: Neu. Neuware - X-Men is one of the most popular comic book franchises ever, with successful spin-offs that include several feature films, cartoon series, bestselling video games, and merchandise. This is the first look at the deeper issues of the X-Men universe and the choices facing its powerful 'mutants,' such as identity, human ethics versus mutant morality, and self-sacrifice.J. Jeremy Wisnewski (Oneonta, NY) is Assistant Professor of Philosophy at Hartwick College and the editor of Family Guy and Philosophy (978-1-4051-6316-3) and The Office and Philosophy (978-1-4051-7555-5). Rebecca Housel (Rochester, NY) is a professor at Rochester Institute of Technology, where she teaches about writing and pop culture. For William Irwin's biography, please see below.…

Taschenbuch. Condición: Neu. Neuware - Your Nikon D90 digital camera offers professional-quality features like 11-point autofocus, Live View, and the ability to shoot HD video. Take full advantage of every feature with Nikon D90 For Dummies! This fun and easy guide helps you understand and use all the dials and modes, manage photo size and quality, take creative control with manual settings, and share your images in print or online.With this full-color book, getting great shots is a snap. You'll learn to:\* Format memory cards, use Live View, create custom settings, and change lenses\* Use thumbnail and calendar displays and picture data, and get tips for inspecting your photos\* Control aperture, shutter speed, and ISO; work with active D-lighting; and use various flash modes\* Take control of lighting, exposure, and color\* Set up, shoot, and review photos using the viewscreen\* Record HD video, including sound, and know what your D90 can and can't do\* Download, organize, and archive your images, share them in prints, e-mails, or slide shows, and use Nikon's photo management software\* Decide when you should use JPEG and when to use NEF\* Adjust resolution for optimum print quality or file sizePhotographic expert Julie Adair King also shares secrets for getting the best point-and-shoot pictures, why you might not want to use the top image quality setting, and much more. Grab your Nikon D90 and Nikon D90 For Dummies, and start shooting.…

Taschenbuch. Condición: Neu. Neuware - In this provocative book, author, consultant, and church leadership developer Reggie McNeal debunks these and other old assumptions and provides an overall strategy to help church leaders move forward in an entirely different and much more effective way. In The Present Future, McNeal identifies the six most important realities that church leaders must address including: recapturing the spirit of Christianity and replacing 'church growth' with a wider vision of kingdom growth; developing disciples instead of church members; fostering the rise of a new apostolic leadership; focusing on spiritual formation rather than church programs; and shifting from prediction and planning to preparation for the challenges of an uncertain world. McNeal contends that by changing the questions church leaders ask themselves about their congregations and their plans, they can frame the core issues and approach the future with new eyes, new purpose, and new ideas.…

Buch. Condición: Neu. Neuware - Combining personal stories and sound scholarship, Paul Alexander, a young scholar with a Pentecostal background, examines the phenomenal worldwide success of Pentecostalism. While most other works on the subject are either for academics or believers, this book speaks to a broader audience. Interweaving stories of his own and his family's experiences with an account of Pentecostalism's history and tenets, Alexander provides a unique and accessible perspective on the movement.…

Taschenbuch. Condición: Neu. Neuware - Paper Engineering & Pop-ups For Dummies covers a wide range of projects, from greeting cards to freestanding models. Easy-to-follow, step-by-step instructions and dozens of accompanying diagrams help readers not only to complete the diverse projects in the book, but also master the skills necessary to apply their own creativity and create new projects, beyond the book's pages.…

Taschenbuch. Condición: Neu. Neuware - Since Divorce For Dummies, 2nd Edition published in 2005, there have been considerable changes in collaborative divorces, common law marriages, same sex marriages, visitation, and even custody laws (from children to pets). Divorce For Dummies, 3rd Edition includes 25 percent new, revised, and refreshed material covering all of the above.…

Taschenbuch. Condición: Neu. Neuware - Praise for How Harvard and Yale Beat the Market'How Harvard and Yale Beat the Market is a must-read for anyone managing his own or other people's money. It demystifies new investments such as hedge funds and principal-protected products. This engaging handbook belongs in every investor's library.'-Deborah Weir, Parker Global Strategies, author of Timing the Market: How to Profit in the Stock Market Using the Yield Curve, Technical Analysis, and Cultural IndicatorsIn today's volatile market, investors are looking for new ways to lower their risk profile. For author Matthew Tuttle, the best means of achieving this goal is to look towards large university endowments-which attempt to capture consistent returns while maintaining a low level of risk.How Harvard and Yale Beat the Market explores the benefits of endowment investing and shows you how to structure your individual investment endeavors around an endowment-type portfolio. While the average investor doesn't have access to many of the money managers and vehicles that high-profile endowments use, you can still learn from the investment strategies outlined here and implement them in your own investment activities. Filled with timely tips and practical advice from an expert who designs portfolios based on endowment investment strategies, How Harvard and Yale Beat the Market will put you in a better position to achieve investment success.…

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Buch. Condición: Neu. Neuware - Paul Wilkes has been a writer/journalist, a TV producer, a monastic, a hedonist, a friend of the famous, a family man, and ultimately a true prodigal son. With In Due Season, Wilkes, one of America's most respected writers on religious belief and spirituality, details his search for God--from his working class upbringing in Cleveland to giving up everything he owned and living with the poor to his hedonistic life among the rich and famous. Wilkes's inspiring life story is one of abysmal failure and ultimate triumph, of a faith in God, battered and tried in the crucible of his experience.…

Taschenbuch. Condición: Neu. Neuware - Author Russel Kinnel walks readers through the handful of key factors they need to pick winning funds. Armed with the quantitative data and qualitative research, they will gain the confidence to pick great funds for the long-term. This book will be accompanied by a web-based tool created by Morningstar, which will enable readers to evaluate their own funds using Kinnel's criteria. Written in a fun and accessible manner, The Fund Spy offers Kinnel's unique insight as a 14-year Morningstar fund analyst. He speaks plainly about the conflicts that can go against investors' interests, explaining how to avoid traps and push out the slick sales pitches facing today's investors. He also offers several '10 lists,' which provide quick answers to investors' most common questions (e.g., the Top 10 Funds to Recommend to Relatives, the 10 Best Contrarian Managers, the 10 Most Overrated Managers).…

Buch. Condición: Neu. Neuware - How can you get to the bottom of workplace behaviors that simply don't work for you or your organization Don't Bring It to Work explores what happens when patterns originally created to cope with family conflicts are unleashed in the workplace. This groundbreaking book draws on the success of Sylvia Lafair's PatternAware program Total Leadership Connections. Throughout the book she shows how to break the cycle of pattern repetition and offers the tools that can turn unhealthy family baggage into creative energy that will foster better workplace associations and career success. Lafair identifies the thirteen most common patterns that correspond to characters familiar to anyone who has ever worked in an office: Super Achiever, Rebel, Persecutor, Victim, Rescuer, Clown, Martyr, Splitter, Procrastinator, Drama Queen or King, Pleaser, Denier, and Avoider. To help overcome destructive behavior problems, she maps out the three main steps for becoming aware of patterns and finding the way OUT: - Observe your behavior to discern underlying patterns - Understand and probe deeper to discover the origins of these patterns - Transform your behavior by taking action to change The book includes a wealth of real-life anecdotes and practical, workbook-style exercises that clearly show how anyone can get beyond old, outmoded attempts at conflict resolution and empower themselves to make profound differences both at work and in their personal lives.…

Buch. Condición: Neu. Neuware - In Sell Short, author Michael Shulman demystifies the art of short-selling and reveals how investors can successfully use this approach to profit from busted stocks in both up and down markets. Sell Short provides readers with a comprehensive overview of how to capture significant profits with this method by implementing put options in their investment program. And while Shulman focuses on shorting company stocks, he also offers tools and techniques for shorting markets and indices, specific sub-segments of the market, real estate (through REITs), and commodity plays. Filled with real-world examples and detailed case studies, this reliable resource will show readers how money can be made when taking the short side of a trade.Michael Shulman (Rockville, MD) is the Editor of ChangeWave Shorts, a weekly newsletter from InvestorPlace Media that educates and informs readers on short-selling stocks.…

Buch. Condición: Neu. Neuware - The relentless pursuit of industrial efficiency no longer yields the profits it once did because it requires a level of business predictability that no longer exists. Instead, the Internet and global video and telecom systems provide a massive and continuous flow of data that causes the whole world to behave like a giant stock market, with all the volatility and uncertainty that goes along with such markets. Responsiveness now trumps efficiency. By being responsive to the evolving needs and desires of specific groups of customers, companies can wrap their products and services in a tailored blanket of value-added services to consistently earn an additional four percent or more gross margin than they would otherwise earn for the product or service alone. This customer and market specialization is the most promising and the most sustainable source of profits in our fluid, real-time economy. Part of the Microsoft Executive Leadership Series,Business Agility discusses the three fundamental process loops that drive an agile enterprise and how they work together to deliver the responsiveness that generates profits in a high-change economy. Providing strategies for innovative and pragmatic use of people, process, and technology to drive operations in an agile enterprise, this book reveals the principles of the agile enterprise, backed by real-world case studies from the author's own experience. Michael Hugos is a speaker, writer, and practitioner in IT and business agility, and agile system development methods. He writes a column for Computerworld and a blog titled 'Doing Business in Real Time' for CIO magazine.…

Taschenbuch. Condición: Neu. Neuware - This illustrated handbook presents a concise history of the development of the coinage of the early Arab caliphate in the seventh century, tracing its transition from coins that closely resembled Byzantine issues with imperial images to purely aniconic specimens with inscriptions in Arabic. This so-called 'Arab-Byzantine series' sheds light on a pivotal period in the history of Syria, Palestine, and Egypt, as formerly Byzantine provinces were slowly Arabicized and Islamicized following the Arab conquests of the 630s and 640s. The historical introduction, which includes descriptions of all the basic types, is followed by a summary catalogue of the recently acquired collection of Arab-Byzantine coins at Dumbarton Oaks.…

Buch. Condición: Neu. Neuware - Most people don't know it yet, but branding is dead. Of course, we need to know about the things we want to buy, but the billions of pounds spent on logos, sponsorships, and jingles have little - if anything - to do with consumer behaviour. For example:-Dinosaur-headed execs in Microsoft ads didn't help sell software.-Citibank's artsy 'live richly' billboards didn't prompt a single new account.-United Airlines' animated TV commercials didn't fill more seats on airplanes.In Branding Only Works on Cattle, branding guru Jonathan Salem Baskin reveals that modern consumers are harder to find, more difficult to convince, and even harder to retain. They make decisions based on experience - so what matters isn't how creative, cool, or memorable the advertising is, but how companies can affect consumer behaviour. Marketing communications, distribution strategies, and customer service are all contributing to the new branding. This book will be the essential guide to understanding and thriving on this new branding dynamic.…

Buch. Condición: Neu. Neuware - A Philanthropic Covenant will feature eight essays from several prominent African American grantmakers, scholars, activists and clergy that will examine critical elements of modern philanthropy and how they affect Black communities for good and for ill. Each chapter will include statistical documentation of the issues, strategic recommendations to improve the quality of Black life, and examples of outstanding models already being practiced throughout the country. A Philanthropic Covenant is intended to inform individuals, grantors, religious organizations, fundraisers and youth how philanthropy--time, talent and treasure--can be strategically mobilized to assist Black communities in dealing more effectively with the issues outlined in The Covenant with Black America. Throughout the book, emphasis will be placed on the role, responsibilities and potential of African Americans and African-American philanthropy, in particular, to affect positive change in their own communities.…

Buch. Condición: Neu. Neuware - EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.…

Taschenbuch. Condición: Neu. Neuware - The way in which we understand the concept of intelligence is rooted in metaphor and metonymy; for example, it is common to describe people as 'bright' or 'thick'. This book explores the motivation for some of the lexemes in this semantic field across the history of the English language, considering the range of cognitive mechanisms and cultural factors that can inform metaphorical and metonymical mappings.Provides a much-needed diachronic approach to theories of metaphor and metonymy within cognitive semantics, building on the work of scholars such as Geeraerts and SweetserArgues that a diachronic approach offers a fresh perspective which can both complement and challenge current theories of metaphor and metonymyExplores both cognitive and cultural issues relating to motivation, and takes account of established theories of semantic change alongside recent work in cognitive linguisticsConsiders three of the concepts that have been important in the way intelligence is conceptualized diachronically: the senses, density, and animalsIncludes a detailed case study of these source concepts which provides a starting point for a wider discussion about the nature of mapping processes.…

Taschenbuch. Condición: Neu. Neuware - Data warehousing is one of the hottest business topics, and there's more to understanding data warehousing technologies than you might think. Find out the basics of data warehousing and how it facilitates data mining and business intelligence with Data Warehousing For Dummies, 2nd Edition.Data is probably your company's most important asset, so your data warehouse should serve your needs. The fully updated Second Edition of Data Warehousing For Dummies helps you understand, develop, implement, and use data warehouses, and offers a sneak peek into their future. You'll learn to:\* Analyze top-down and bottom-up data warehouse designs\* Understand the structure and technologies of data warehouses, operational data stores, and data marts\* Choose your project team and apply best development practices to your data warehousing projects\* Implement a data warehouse, step by step, and involve end-users in the process\* Review and upgrade existing data storage to make it serve your needs\* Comprehend OLAP, column-wise databases, hardware assisted databases, and middleware\* Use data mining intelligently and find what you need\* Make informed choices about consultants and data warehousing productsData Warehousing For Dummies, 2nd Edition also shows you how to involve users in the testing process and gain valuable feedback, what it takes to successfully manage a data warehouse project, and how to tell if your project is on track. You'll find it's the most useful source of data on the topic.…

Taschenbuch. Condición: Neu. Neuware - Spread trading-trading complex, multi-leg structures--is the new frontier for the individual options trader. This book covers spread strategies, both of the limited-risk and unlimited-risk varieties, and how and when to use them.All eight of the multi-leg strategies are here: the covered-write, verticals, collars and reverse-collars, straddles and strangles, butterflies, calendar spreads, ratio spreads, and backspreads. Vocabulary, exercises and quizzes are included throughout the book to reinforce lessons.Saliba, Corona, and Johnson are the authors of Option Strategies for Directionless Markets.…

Taschenbuch. Condición: Neu. Neuware - This handbook is aimed at clinicians and others who are engaged in caring for ageing adults with developmental disabilities. It is intended to inform understanding, promote assessment, assist in care planning, and especially to improve everyday living for this needy but sadly often neglected group of vulnerable individuals. The authors base their guidance on evidence, focusing on important insights that are likely to be valuable to the clinician interested in the care of the individuals on whose behalf the book has been prepared. A brief general overview of the area is followed by a detailed consideration of dementia in the context of developmental disability, including cause, diagnosis, assessment and natural history, with case examples. The next chapters concentrate on two of the most high-profile of all the major groups of developmental disabilities, with their own unique patterns of ageing: Down syndrome and cerebral palsy. Other less common causal syndromes, and their characteristics with ageing, are then reviewed. This is followed by a detailed guide to drug treatment issues in this group. The final chapter considers wider issues of psychosocial intervention and life planning for the ageing individual with developmental disability.…

Taschenbuch. Condición: Neu. Neuware - Disabled children who are unable to live at home are doubly needy: in addition to their disability, they are deprived of normal family life. Children who do not grow up in a stable, nurturing environment are unlikely to achieve their potential. Moreover, disabled children often have complex medical problems. Disabled children living away from home are often involved with many different professionals: although individually these professionals may provide appropriate support, the sum of their efforts rarely adds up to the actions of a 'good' parent. The book considers the key issues that must be addressed when disabled children move from the family home to new accommodation. It provides insights into the difficulties that these children face and looks at how the standards of care that they receive might be improved. It also makes suggestions about how professionals might work more effectively with each other and with the children's care-givers. …

Taschenbuch. Condición: Neu. Neuware - 9/11 Culture serves as a timely and accessible introduction to the complexities of American culture in the wake of the 9/11 attacks.\* Gives balanced examinations of a broad catalogue of artefacts from film, music, photography, literary fiction, and other popular arts\* Investigates the ways that 9/11 has exerted a shaping force on a wide range of practices, from the politics of femininity to the poetics of redemption\* Includes pedagogical material to assist understanding and teaching, including film and discographies, and a useful teachers' preface.…