Wolfgang katsch (20 resultados)

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Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Diploma Thesis from the year 2001 in the subject Business economics - Customer Relationship Management, CRM, grade: very good, University of Innsbruck (Institute for Corporate Leadership), language: English, abstract: .1.1 Problem Statement For many years, successful neighborhood merchants, restaurants and pubs had real customer relationships. They knew their customers personally, understood what they wanted, and, as best they could, satisfied their needs through personalized service. As a result, they earned loyalty and a large share of their customers' business. Some of the best examples of building customer loyalty can be found in those traditional small businesses. Now the question arises how customer relationships can be built in the world of E-Business. E-Business - the buying and selling of products and services over the Web - and its impact is comparable with the industrial revolution at the end of the last century. After hysteric times of E-Business startups and well known bursting bubbles the point of disillusion has come. Some internet companies recognize that traditional business concepts are not necessarily outdated. Acquiring customers on the international marketplace of E-Business is enormously expensive and unless those customers stick around and make lots of repeat purchases over the years, profit will remain uncertain. For lasting success companies have to intensify their efforts towards customer loyalty and customer relationship management. Without loyalty even the best-designed E-Business model will collapse. This leads to the following objective.1.2 Objective The objectives of the thesis are -to combine the concept of customer loyalty with the characteristics of E-Business -show how companies can build loyalty with customer relationship management 1.3 Relevance of the Topic1.3.1 Theoretical Relevance Concerning E-Business there exists plenty of literature mainly from a technical point of view. The drawback is that although loyalty and relationships are seen as very important factors in the context of international business, the question has obtained scarce attention in literature about E-Business. Existing studies in this area mainly have descriptive character or try to offer quick-fix over-optimistic internet solutions, which become obsolete pretty fast. The contribution of this thesis is to fill that gap and offer a more conceptual/systematic as well as critical perspective.The thesis -Transfers the concept of relationship management into the environment of E-Business -Points out potential conflicts -Demonstrates benefits and show ways to increase online customer-loyalty1.3.2 Practical Relevance . …

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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Diploma Thesis from the year 2001 in the subject Business economics - Customer Relationship Management, CRM, grade: very good, University of Innsbruck (Institute for Corporate Leadership), language: English, abstract: .1.1 Problem Statement For many years, successful neighborhood merchants, restaurants and pubs had real customer relationships. They knew their customers personally, understood what they wanted, and, as best they could, satisfied their needs through personalized service. As a result, they earned loyalty and a large share of their customers' business. Some of the best examples of building customer loyalty can be found in those traditional small businesses. Now the question arises how customer relationships can be built in the world of E-Business. E-Business - the buying and selling of products and services over the Web - and its impact is comparable with the industrial revolution at the end of the last century. After hysteric times of E-Business startups and well known bursting bubbles the point of disillusion has come. Some internet companies recognize that traditional business concepts are not necessarily outdated. Acquiring customers on the international marketplace of E-Business is enormously expensive and unless those customers stick around and make lots of repeat purchases over the years, profit will remain uncertain. For lasting success companies have to intensify their efforts towards customer loyalty and customer relationship management. Without loyalty even the best-designed E-Business model will collapse. This leads to the following objective.1.2 Objective The objectives of the thesis are -to combine the concept of customer loyalty with the characteristics of E-Business -show how companies can build loyalty with customer relationship management 1.3 Relevance of the Topic1.3.1 Theoretical Relevance Concerning E-Business there exists plenty of literature mainly from a technical point of view. The drawback is that although loyalty and relationships are seen as very important factors in the context of international business, the question has obtained scarce attention in literature about E-Business. Existing studies in this area mainly have descriptive character or try to offer quick-fix over-optimistic internet solutions, which become obsolete pretty fast. The contribution of this thesis is to fill that gap and offer a more conceptual/systematic as well as critical perspective.The thesis -Transfers the concept of relationship management into the environment of E-Business -Points out potential conflicts -Demonstrates benefits and show ways to increase online customer-loyalty1.3.2 Practical Relevance . 128 pp. Englisch. …

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Diploma Thesis from the year 2001 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Innsbruck (Sozial- und Wirtschaftswissenschaftliche Fakultät, Unternehmungsführung), language: English, abstract: Inhaltsangabe:Abstract:The thesis offers solutions concerning the following questions:- Why is customer loyalty important for long term success of a company - What are value adding characteristics of E-Business - How is customer relationship management defined - How does relationship management help a company in the changing marketplace of E-Business - How can a company build customer loyalty - How to follow a step-by-step process in order to build lasting relatinships with customers - What do best-practice companies manage relationships (including over 10 short case studies and practical experiences) - How to use online communities for customer loyalty - What does datamining mean in the context of CRM - How to integrate customers for customization and product innovations - Why does a database give you the necessary information for knowing your customers - What is the link between customer satisfaction, differentiation, and long term economic success- What are tools to implement the new approach of customer relationship management - How to install an complaint management system in E-Business in order to build loyalty The main objectives of the thesis are show how companies can build loyalty with customer relationship management to combine the concept of customer loyalty with the characteristics of E-BusinessCompanies in E-Business already realize that focusing only on customer acquisition is not enough for lasting success and are therefore intensifying efforts towards customer loyalty. According to recent studies only a small part of the companies know how many visitors they have on their Websites. And only some of them know the number of frequent/loyal buyers. A lack of customer knowledge and relationships with customers can get dangerous, especially in a scenario, where the competitive offer is only one click near by.The benefits of customer loyalty are directly measurable, knowing that the costs of taking care after loyal customers are many times below those of customer acquisition. From a practical point of view the aim of the thesis is to show how companies can build loyal online-customers in order to develop long-term business relationships.Drawing from international management literature, focusing on recently published articles in order to take into consideration the developments in the changing marketplace of information technology.Successful online companies and their practical experience should illustrate the application of different concepts and methods in a practice-oriented way.Systematic/structural approach: Instead of a cursory discussion of loyalty and E-Business, this thesis is written in a systematic and logical manner.International perspective: When discussing the topic E-Business, an international perspective is always a prerequisite. Customers around the world have access to a company s Website. Therefore business relationships cannot be explained from a narrow, local point of view. As soon as E-Business is discussed, it is about business on the international marketplace of the internet.Inhaltsverzeichnis:Inhaltsverzeichnis:1.Introduction11.1Problem Statement21.2Objective21.3Relevance of the Topic31.3.1Theoretical Relevance31.3.2Practical Relevance32.Literature Review and Theoretical Framework52.1State of Research: Descriptive instead of Conception62.2Methodology72.2.1Definition and Limitation of Research Topic72.2.2Research Structure83.Loyalty and Customer Relationship Mana. 128 pp. Englisch.…

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Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Diploma Thesis from the year 2001 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Innsbruck (Sozial- und Wirtschaftswissenschaftliche Fakultät, Unternehmungsführung), language: English, abstract: Inhaltsangabe:Abstract:The thesis offers solutions concerning the following questions:- Why is customer loyalty important for long term success of a company - What are value adding characteristics of E-Business - How is customer relationship management defined - How does relationship management help a company in the changing marketplace of E-Business - How can a company build customer loyalty - How to follow a step-by-step process in order to build lasting relatinships with customers - What do best-practice companies manage relationships (including over 10 short case studies and practical experiences) - How to use online communities for customer loyalty - What does datamining mean in the context of CRM - How to integrate customers for customization and product innovations - Why does a database give you the necessary information for knowing your customers - What is the link between customer satisfaction, differentiation, and long term economic success- What are tools to implement the new approach of customer relationship management - How to install an complaint management system in E-Business in order to build loyalty The main objectives of the thesis are show how companies can build loyalty with customer relationship management to combine the concept of customer loyalty with the characteristics of E-BusinessCompanies in E-Business already realize that focusing only on customer acquisition is not enough for lasting success and are therefore intensifying efforts towards customer loyalty. According to recent studies only a small part of the companies know how many visitors they have on their Websites. And only some of them know the number of frequent/loyal buyers. A lack of customer knowledge and relationships with customers can get dangerous, especially in a scenario, where the competitive offer is only one click near by.The benefits of customer loyalty are directly measurable, knowing that the costs of taking care after loyal customers are many times below those of customer acquisition. From a practical point of view the aim of the thesis is to show how companies can build loyal online-customers in order to develop long-term business relationships.Drawing from international management literature, focusing on recently published articles in order to take into consideration the developments in the changing marketplace of information technology.Successful online companies and their practical experience should illustrate the application of different concepts and methods in a practice-oriented way.Systematic/structural approach: Instead of a cursory discussion of loyalty and E-Business, this thesis is written in a systematic and logical manner.International perspective: When discussing the topic E-Business, an international perspective is always a prerequisite. Customers around the world have access to a company s Website. Therefore business relationships cannot be explained from a narrow, local point of view. As soon as E-Business is discussed, it is about business on the international marketplace of the internet.Inhaltsverzeichnis:Inhaltsverzeichnis:1.Introduction11.1Problem Statement21.2Objective21.3Relevance of the Topic31.3.1Theoretical Relevance31.3.2Practical Relevance32.Literature Review and Theoretical Framework52.1State of Research: Descriptive instead of Conception62.2Methodology72.2.1Definition and Limitation of Research Topic72.2.2Research Structure83.Loyalty and Customer Relationship Mana.…

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Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Diploma Thesis from the year 2001 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Innsbruck (Sozial- und Wirtschaftswissenschaftliche Fakultaet, Unternehmungsfuehrung), lang. …

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Diploma Thesis from the year 2001 in the subject Business economics - Customer Relationship Management, CRM, grade: very good, University of Innsbruck (Institute for Corporate Leadership), language: English, abstract: .1.1 Problem StatementFor many years, successful neighborhood merchants, restaurants and pubs had real customer relationships. They knew their customers personally, understood what they wanted, and, as best they could, satisfied their needs through personalized service. As a result, they earned loyalty and a large share of their customers¿ business. Some of the best examples of building customer loyalty can be found in those traditional small businesses.Now the question arises how customer relationships can be built in the world of E-Business. E-Business - the buying and selling of products and services over the Web - and its impact is comparable with the industrial revolution at the end of the last century. After hysteric times of E-Business startups and well known bursting bubbles the point of disillusion has come. Some internet companies recognize that traditional business concepts are not necessarily outdated. Acquiring customers on the international marketplace of E-Business is enormously expensive and unless those customers stick around and make lots of repeat purchases over the years, profit will remain uncertain. For lasting success companies have to intensify their efforts towards customer loyalty and customer relationship management. Without loyalty even the best-designed E-Business model will collapse. This leads to the following objective.1.2 ObjectiveThe objectives of the thesis areto combine the concept of customer loyalty with the characteristics of E-Businessshow how companies can build loyalty with customer relationship management1.3 Relevance of the Topic1.3.1 Theoretical RelevanceConcerning E-Business there exists plenty of literature mainly from a technical point of view. The drawback is that although loyalty and relationships are seen as very important factors in the context of international business, the question has obtained scarce attention in literature about E-Business. Existing studies in this area mainly have descriptive character or try to offer quick-fix over-optimistic internet solutions, which become obsolete pretty fast. The contribution of this thesis is to fill that gap and offer a more conceptual/systematic as well as critical perspective.The thesisTransfers the concept of relationship management into the environment of E-BusinessPoints out potential conflictsDemonstrates benefits and show ways to increase online customer-loyalty1.3.2 Practical Relevance.GRIN Publishing GmbH, Waltherstraße 23, 80337 München 128 pp. Englisch. …

Taschenbuch. Condición: Neu. International E-Business - Building Online Customer Loyalty with Relationship Management | Wolfgang Katsch | Taschenbuch | 128 S. | Englisch | 2008 | GRIN Verlag | EAN 9783638909730 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu Print on Demand. …

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Inhaltsangabe:Abstract:The thesis offers solutions concerning the following questions: Why is customer loyalty important for long term success of a company What are value adding characteristics of E-Business How is customer relationship management defined How does relationship management help a company in the changing marketplace of E-Business How can a company build customer loyalty How to follow a step-by-step process in order to build lasting relatinships with customers What do best-practice companies manage relationships (including over 10 short case studies and practical experiences) How to use online communities for customer loyalty What does datamining mean in the context of CRM How to integrate customers for customization and product innovations Why does a database give you the necessary information for knowing your customers What is the link between customer satisfaction, differentiation, and long term economic success What are tools to implement the new approach of customer relationship management How to install an complaint management system in E-Business in order to build loyalty The main objectives of the thesis are show how companies can build loyalty with customer relationship management to combine the concept of customer loyalty with the characteristics of E-BusinessCompanies in E-Business already realize that focusing only on customer acquisition is not enough for lasting success and are therefore intensifying efforts towards customer loyalty. According to recent studies only a small part of the companies know how many visitors they have on their Websites. And only some of them know the number of frequent/loyal buyers. A lack of customer knowledge and relationships with customers can get dangerous, especially in a scenario, where the competitive offer is only one click near by.The benefits of customer loyalty are directly measurable, knowing that the costs of taking care after loyal customers are many times below those of customer acquisition. From a practical point of view the aim of the thesis is to show how companies can build loyal online-customers in order to develop long-term business relationships.Drawing from international management literature, focusing on recently published articles in order to take into consideration the developments in the changing marketplace of information technology.Successful online companies and their practical experience should [¿]Diplomica Verlag, Hermannstal 119k, 22119 Hamburg 128 pp. Englisch.…

Taschenbuch. Condición: Neu. International E-Business | Building Online Customer Loyality with Relationship Management | Wolfgang Katsch | Taschenbuch | 128 S. | Englisch | 2001 | [.] | EAN 9783838647203 | Verantwortliche Person für die EU: Bedey und Thoms Media GmbH, Hermannstal 119k, 22119 Hamburg, kontakt[at]bedey-media[dot]de | Anbieter: preigu Print on Demand.…