William j hauser (45 resultados)

Paperback. Condición: Fine. Estado de la sobrecubierta: No Jacket (as issued). It really looks like it's new. Picture is of the actual book you will receive. ISBN 9798799799892.

Condición: As New. Unread book in perfect condition.

Condición: New.

Paperback. Condición: New.

Soft cover. Condición: Very Good. minor shelf wear only.

Soft cover. Condición: Fine. 224p, paperback, fine [0761913521].

Condición: New. In English.

PF. Condición: New.

Condición: New.

Condición: As New. Unread book in perfect condition.

Hardcover. Condición: Fine. No Jacket. 273 pp. Clean tightly bound copy. Unmarked pages. Secure boxed packaging! "Written by leading academic thinkers and business practitioners., .Volume 2 explores the impact of new technologies on acquiring and retaining customers, andincluding discussion of direct and interactive marketing techniques, customer data analysis, and ethics in Marketing.". g2. Book.…

Paperback. Condición: Very Good. First Edition. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

paperback. Condición: Very Good. First Edition. Used - Very Good.

Hardcover. Condición: New. Estado de la sobrecubierta: New. 1st Edition. New copy.

Taschenbuch. Condición: Neu. Neuware.

Condición: New.

Condición: As New. Unread book in perfect condition.

Hardback. Condición: New. In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsiveness, companies are discovering that traditional mass marketing approaches are giving way to more targeted approaches that communicate directly with their customers. But to many consumers, direct marketing has a bad reputation, associated with intrusive door-to-door salesmen, dinnertime phone solicitations, junk mail, and, most recently, e-mail spam. In Direct Marketing in Action, a team of experts in the field dispels common myths and misconceptions about direct marketing and showcases the most current practices, principles, and techniques. The authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, and featuring numerous examples, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers.From the dentist who sends check-up reminders to his patients to the hotel chain that customizes room amenities based on their guests' profiles, direct marketing is infused with the idea that the best allocation of our marketing dollar is one that focuses on and communicates with our particular micro market-and reinforces the distinctive benefits that we provide to those customers. In Direct Marketing in Action the authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, featuring numerous examples, and presented in a format that can be read cover-to-cover or in modular fashion, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers.…

Condición: New.

Condición: New. In English.

Condición: New.

Condición: New. Satisfaction Guaranteed or your money back.

Condición: As New. Unread book in perfect condition.

Paperback. Condición: New.

Soft cover. Condición: Good. Small 8vo. 42 pp., publisher's original wrappers, lightly rubbed, otherwise copy clean & in very good condition. A round table held on September 26, and sponsored by the American Enterprise Institute for Public Policy Research. #35686.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Hardcover. Condición: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Hardcover. Condición: Brand New. 218 pages. 9.25x6.25x1.25 inches. In Stock.

Condición: New. pp. xiv + 218 Illus.

Condición: New. In many ways, mass marketing - broadcasting one's message to a large population of potential customers - no longer works. This book covers issues that must be considered in developing an effective marketing strategy, including competitive analysis, information and data management, building brand loyalty, and measuring the results of campaigns. Editor(s): Thomas, Andrew R.; Lewison, Dale M.; Hauser, William J.; Orr, Linda M.; Foley, Linda M. Num Pages: 232 pages, 16 illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 24. Weight in Grams: 513. . 2006. Hardback. . . . . Books ship from the US and Ireland. …