Weinberger marc (31 resultados)

Condición: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condición: good. The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing.…

Condición: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condición: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condición: As New. Unread book in perfect condition.

Condición: New.

Condición: New.

Condición: New.

Condición: As New. Unread book in perfect condition.

Condición: New.

Paperback / softback. Condición: New. New copy - Usually dispatched within 4 working days.

Condición: New.

Paperback. Condición: Brand New. 250 pages. 9.69x6.88x0.57 inches. In Stock.

Condición: New. Marc G. Weinberger is Professor Emeritus in the Isenberg School of Management at the University of Massachusetts Amherst, USA, and Visiting Research Faculty at the University of Georgia, Athens, USA. He has published extensively in the m.

Taschenbuch. Condición: Neu. Humor in Advertising | Classic Perspectives and New Insights | Marc G. Weinberger (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2023 | Routledge | EAN 9780367722630 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. …

Condición: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.

Hardcover. Condición: New.

Condición: New.

Condición: New.

Condición: As New. Unread book in perfect condition.

Softcover. Condición: gut. 2023. Humor in Advertising In englischer Sprache. pages.

Condición: As New. Unread book in perfect condition.

Condición: New.

Condición: New.

Condición: New. Marc G. Weinberger is Professor Emeritus in the Isenberg School of Management at the University of Massachusetts Amherst, USA, and Visiting Research Faculty at the University of Georgia, Athens, USA. He has published extensively in the m.

Hardback. Condición: New. New copy - Usually dispatched within 4 working days.

Condición: New.

Buch. Condición: Neu. Neuware - Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is exposed to funny ads, some of which both entertain the audience and help sell a product. Yet, the use of humor in advertising is complex; clearly not all humorous ads are successful. …

830 pp.; 28.5 x 24 cm.; sewn bound; black-and-white & color; edition size unknown; unsigned and unnumbered; offset-printed Exhibition catalogue published in conjunction with show held in 1997. Artists include Vito Acconci, Marcel Broodthaers, Lygia Clark, Ed van der Elsken, Walker Evans, Öyvind Fahlström, Armand Gatti, Jean-Luc Godard, Dan Graham, Hans Haacke, Raymond Hains, Richard Hamilton, Maria Lassnig, Hélio Oiticica, Michelangelo Pistoletto, Gerhard Richter, Nancy Spero, Garry Winogrand, Robert Adams, Art & Language, Lothar Baumgarten, James Coleman, Toni Grand, Mike Kelley, Helen Levitt, Gordon Matta-Clark, Thomas Schütte, Jeff Wall, Martin Kippenberger, Ecke Bonk, Tony Oursler, Reinhard Mucha, Erik Steinbrecher, Rem Koolhaas, Bruce Mau, Johan Grimonprez, Gabriel Orozco, Carsten Höller, Rosemarie Trockel, Olaf Nicolai, Tunga, Peter Kogler, Philip Pocock, Florian Wenz, Udo Noll, Felix Stephan Huber, Yana Milev, Suzanne Lafont, Peter Friedl, Stephen Craig, Catherine Beaugrand, Jean-Marc Bustamante, Emilio Prini, Martin Walde, Collective La ciutat de la gent, Lois Weinberger, Matthew Ngui, Christine and Irene Hohenbüchler, Aya & Gal Middle East, and Marko Peljhan. Original texts by Sandra Alvarez de Toledo, Etienne Balibar, Andrea Branzi, Benjamin Buchloh, Peter Bürger, Jean-Marie Chauvier, Daniel Defert, Werner Durth, Fabrizio Gallanti, Serge Gruzinski, David Harvey, Andreas Huyssen, Benjamin Joly, Philippe Lacoue-Labarthe, Dominique Lecourt, Alain Lipietz, Masao Miyoshi, Peter Noller, Jacques Rancière, Klaus Ronneburger, Hans-Joachim Ruckhaeberle, Saskia Sassen, Gayatri Chakravorty Spivak, Francis Strauven, Paul Sztulman, Max Welch Guerra. Includes author biographies. "For the first time in the history of documenta, the companion publication attempts to go beyond a survey and interpretation of the exhibited works of art to document and analyze the cultural development of the western world from 1945 to 1997 in a rich selection of paintings, photos, plans, sketches, maps, essays, quotations, discussions, poems, philosophical essays and manifestos. The book unites the diverse forms of expression in an impressive collage. The artists of documenta X are introduced in a number of artist's inserts. A provocative, enlivening and thoroughly current reader and reference work for anyone interested in the art and culture of our times." -- publisher's statement. Fine. Covers, dust-jacket and contents clean and unmarked. Due to large size and weight additional shipping charges will be required for international orders.…

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is exposed to funny ads, some of which both entertain the audience and help sell a product. Yet, the use of humor in advertising is complex; clearly not all humorous ads are successful.This comprehensive volume both summarizes the cumulative state of knowledge on humor in advertising and provides new cutting-edge research on key topics such as humor's use in conjunction with emotional and sexual appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability. Special emphasis is placed on defining humorous advertising and types of humor used, as well as outlining what conditions work for advertisers. The chapters examine humor in advertising and add insights on several cutting-edge issues in this stream of research. An overview article summarizing the overall body of literature accumulated over 50 years of research on humorous advertising defines types of humorous appeals. The degree to which humor is effective and the boundary conditions associated with when and how it works best in advertising is discussed. New research articles further contribute to cumulative knowledge by exploring the interaction of humor with other issues and techniques such as whether it travels internationally, gender issues, its use in conjunction with emotional and sexual appeals, and its presence in the digital contexts. The book concludes with an in-depth look at the evolution of humorous appeals over the oldest traditional advertising medium-outdoor advertising.The chapters in this book were originally published in International Journal of Advertising. 250 pp. Englisch. …