Strategic management (87 resultados)
Idioma: Inglés
Editorial: Oxford University Press, United Kingdom, Oxford 2012
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Librería: WorldofBooks, Goring-By-Sea, WS, Reino UnidoWorldofBooks
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EUR 10,74
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Paperback. Condición: Very Good. Are you motivated by learning from marketers at top organizations like Apple and IKEA? Are you excited by the prolific growth in social media and its implications for marketing? Do you need a fresh and concise introduction to marketing? Then look no further,as Essentials of Marketing has arrived!… Packed full of exciting and stimulating cases from organizations such as Twitter, Foursquare, and WOMAD, this text, written by these best-selling authors, encourages you to consider how you would tackle the real marketing challenges and issues encountered by professionals on a daily basis. Fundamental marketing concepts are presented clearly, and illustrated by a wealth of European and international examples. In addition, links to classic and contemporary research papers introduce you to influential academic contributions to marketing. Essentials of Marketing is the must-have textbook for students looking to shine and excel in their marketing studies and future careers. Lecturers and students are provided with truly innovative online resources which are carefully integrated with the textbook. For lecturers: Exclusive video interviews of marketers from well-known organizations including 3M and Innocent A fantastic bank of additional resources including PowerPoint slides, a test bank, and tutorial activities For students: Learn from the top recruitment professionals about the attributes they look for in graduates Explore exciting developments in digital marketing and social media Check your understanding with a wealth of multiple-choice questions, worksheets, and activities Part 1. 1.Marketing Principles and Society; 2.The Global Marketing Environment; 3.Understanding Consumer Behaviour; 4.Marketing Research; Part 2. 5.Marketing Strategy; 6.Market Segmentation and Positioning; Part 3. 7.Products, Services and Branding Decisions; 8.Price Decisions; 9.An Overview of Marketing Communications; 10.Managing Marketing Communications; 11.Retailing and Channel Management; Part 4. 12.Services Marketing and CRM With content on digital marketing and social media integrated throughout the book. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
The Advanced Dictionary of Marketing: Putting Theory to Use
Scott Dacko (, Associate Professor of Marketing and Strategic Management, Warwick Business School)
Idioma: Inglés
Editorial: Oxford University Press, United Kingdom, Oxford 2007
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Librería: WorldofBooks, Goring-By-Sea, WS, Reino UnidoWorldofBooks
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EUR 11,93
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Paperback. Condición: Very Good. This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or academic qualification. Covering 1,098 terms, the…dictionary includes over 500 major entries. All terms are extensively cross-referenced and thematic indices allow the reader to locate terms by their applications and by keywords. All major and emerging marketing approaches, from ambient marketing and fusion marketing, to tribal marketing and word-of-mouth marketing, are included, as are hundreds of other advanced concepts such as brand community, disintermediation, dynamic capabilities, and share of voice. Further, entries spanning 132 theories and 45 marketing-related laws and principles are presented, making this dictionary more theoretically complete than any other marketing dictionary available. Finally, an extensive collection of 107 marketing effects, such as the loyalty ripple effect and mere exposure effect are also included, where, in all cases, their marketing implications and applications are presented fully. Each term covered in this advanced dictionary includes six elements: Description -- how the term is defined Key insights -- important insights provided by an understanding of the term Keywords -- words to further understand the nature of the term Implications -- what knowledge of the term means to marketers Application areas and further readings -- areas where the term's knowledge is being put to use Bibliography -- articles and books referenced Example entries include: Agency Theory, Audience Effect, Blog Marketing, Boomerang Effect, Confirmation Bias, Country of Origin Effect, Customer Equity, Disruptive Technology, Double Jeopardy Effect, Eclectic Paradigm, E-marketing, First Law of Marketing, Foot-in-the Door Technique, Free Rider Effect, Game Theory, Glocal Marketing, Green Marketing, Halo Effect, Honeymoon Effect, Law of Comparative Advantage, Leapfrogging, Market Entry Timing, Megamarketing, Metcalfe's Law, Moore's Law, Network Effect, Not Invented Here Syndrome, Odd Price Effect, Permission Marketing, Psychic Distance, Recency Principle, Retro-Marketing, Rule of Ten Percent, Sagacity Segmentation, Salutary Products, Snob Effect, Social Marketing, Stealth Marketing, Substitute Awareness Effect, Sunk Cost Fallacy, Sustainable Competitive Advantage, Value-Based Marketing, Viral Marketing, Winner's Curse. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Delta Waters: Research to Support Integrated Water and Environmental Management in the Lower Mississippi River
National Research Council; Division on Earth and Life Studies; Water Science and Technology Board; Committee on Strategic Research for Integrated Water Resources Management
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Librería: Calliopebooks, Potomac, MD, Estados Unidos de AmericaCalliopebooks
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EUR 19,68
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paperback. Condición: Like New. 2013. National Academy Press. Like New Condition, unmarked clean tight and bright. cover is clean and strong spine is smooth Very Prompt shipping with tracking.
The Valancourt Book of Horror Stories
Priest, Christopher; McDowell, Michael; Taylor, Professor Of Strategic Management Bernard
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Librería: MusicMagpie, Stockport, , Reino UnidoMusicMagpie
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EUR 31,21
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Condición: Very Good. Estado de la sobrecubierta: 48060277. 1780596535. 6/4/2026 6:08:55 PM.
The Valancourt Book of Horror Stories
Priest, Christopher; McDowell, Michael; Taylor, Professor Of Strategic Management Bernard
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Librería: Ria Christie Collections, Uxbridge, Reino UnidoRia Christie Collections
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EUR 34,87
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Condición: New. In.
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Librería: Aragon Books Canada, OTTAWA, ON, CanadaAragon Books Canada
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EUR 30,43
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Condición: New.
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Librería: Aragon Books Canada, OTTAWA, ON, CanadaAragon Books Canada
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EUR 30,43
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Condición: New.
Strategic Cost Management: The New Tool for Competitive Advantage Govindarajan, Shank
Strategic Cost Management: The New Tool for Competitive Advantage Govindarajan, Shank
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Librería: Aragon Books Canada, OTTAWA, ON, CanadaAragon Books Canada
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EUR 30,43
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Condición: New.
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Librería: Aragon Books Canada, OTTAWA, ON, CanadaAragon Books Canada
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EUR 34,91
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Condición: New.
Delta Waters: Research to Support Integrated Water and Environmental Management in the Lower Mississippi River
Committee on Strategic Research for Integrated Water Resources Management; Water Science and Technology Board; Division on Earth and Life Studies; Na
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Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandaKennys Bookshop and Art Galleries Ltd.
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EUR 58,14
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Condición: New. The Water Institute of the Gulf is a not-for-profit, independent research institute dedicated to advancing the understanding of coastal, deltaic, river and water resource systems, both within the Gulf Coast and around the world. This book offers advice to The Water Institute of the Gulf that it might use as part…of its strategic planning process. Num Pages: 128 pages, colour illustrations, black & white tables, figures. BIC Classification: RBKF. Category: (G) General (US: Trade). Dimension: 229 x 152 x 10. Weight in Grams: 227. . 2014. Illustrated. paperback. . . . .
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Librería: Basi6 International, Irving, TX, Estados Unidos de AmericaBasi6 International
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EUR 72,90
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Condición: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Strategic Project Management Made Simple: Practical Tools for Leaders and Teams Schmidt, Terry
Strategic Project Management Made Simple: Practical Tools for Leaders and Teams Schmidt, Terry
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Librería: Aragon Books Canada, OTTAWA, ON, CanadaAragon Books Canada
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EUR 53,71
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Condición: New.
Managing Authentic Relationships Facing New Challenges in a Changing Context
Wijers, Jean Paul (Editor) / Institute of Strategic Relationship Management (Contributor)
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Librería: Revaluation Books, Exeter, , Reino UnidoRevaluation Books
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EUR 61,64
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Paperback. Condición: Brand New. 3rd edition. 256 pages. 9.00x6.00x1.00 inches. In Stock.
Delta Waters: Research to Support Integrated Water and Environmental Management in the Lower Mississippi River
Committee on Strategic Research for Integrated Water Resources Management; Water Science and Technology Board; Division on Earth and Life Studies; Na
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Librería: Kennys Bookstore, Olney, MD, Estados Unidos de AmericaKennys Bookstore
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EUR 73,18
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Condición: New. The Water Institute of the Gulf is a not-for-profit, independent research institute dedicated to advancing the understanding of coastal, deltaic, river and water resource systems, both within the Gulf Coast and around the world. This book offers advice to The Water Institute of the Gulf that it might use as part…of its strategic planning process. Num Pages: 128 pages, colour illustrations, black & white tables, figures. BIC Classification: RBKF. Category: (G) General (US: Trade). Dimension: 229 x 152 x 10. Weight in Grams: 227. . 2014. Illustrated. paperback. . . . . Books ship from the US and Ireland.
Retail Management: A Strategic Approach Berman, Barry R.; Evans, Joel R.; Hiltz, Bobbi and Mahaffey, Tom
Retail Management: A Strategic Approach Berman, Barry R.; Evans, Joel R.; Hiltz, Bobbi and Mahaffey, Tom
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Librería: Aragon Books Canada, OTTAWA, ON, CanadaAragon Books Canada
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EUR 64,45
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Condición: New.
Delta Waters: Research to Support Integrated Water and Environmental Management in the Lower Mississippi River
Committee on Strategic Research for Integrated Water Resources Management
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Librería: THE SAINT BOOKSTORE, Southport, , Reino UnidoTHE SAINT BOOKSTORE
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EUR 70,47
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Paperback / softback. Condición: New. New copy - Usually dispatched within 4 working days.
Global Management: Strategic and Interpersonal Deresky, Helen
Global Management: Strategic and Interpersonal Deresky, Helen
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Librería: Aragon Books Canada, OTTAWA, ON, CanadaAragon Books Canada
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EUR 68,93
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Condición: New.
Strategic Learning and Knowledge Management Sanchez, Ron and Heene, Aime
Strategic Learning and Knowledge Management Sanchez, Ron and Heene, Aime
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Librería: Aragon Books Canada, OTTAWA, ON, CanadaAragon Books Canada
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EUR 68,93
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Condición: New.
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Librería: Aragon Books Canada, OTTAWA, ON, CanadaAragon Books Canada
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EUR 80,56
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Condición: New.
Strategic Discovery : Competing in New Arenas
Thomas, Howard (EDT); O'Neal, Don (EDT); Sibaja, Raul Alvarado (EDT); International Strategic Management Society Conference 1995 Mexico cit (COR); Alvarado, Raul (EDT)
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EUR 99,23
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Condición: New.
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Librería: moluna, Greven, , Alemaniamoluna
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EUR 52,79
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Condición: New. Über den AutorPaula Jarzabkowski is a Professor of Strategic Management at the University of Queensland and City, University of London. Her research examines the practice of strategy and markets in complex, pluralistic, and paradoxi.
Strategic Management: Concepts and Cases: Competitiveness and Globalization Hitt, Michael; Ireland, R. Duane and Hoskisson, Robert
Strategic Management: Concepts and Cases: Competitiveness and Globalization Hitt, Michael; Ireland, R. Duane and Hoskisson, Robert
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EUR 85,93
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Strategic Management in Action (5th Edition) Coulter, Mary A.
Strategic Management in Action (5th Edition) Coulter, Mary A.
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Librería: Aragon Books Canada, OTTAWA, ON, CanadaAragon Books Canada
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EUR 85,93
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Strategic Human Resource Management: A General Managerial Approach (2nd Edition) Greer, Charles R.
Strategic Human Resource Management: A General Managerial Approach (2nd Edition) Greer, Charles R.
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Librería: Aragon Books Canada, OTTAWA, ON, CanadaAragon Books Canada
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EUR 85,93
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Concepts in Strategic Management C. Patrick Woodcock and Paul W. Beamish
Concepts in Strategic Management C. Patrick Woodcock and Paul W. Beamish
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Librería: Aragon Books Canada, OTTAWA, ON, CanadaAragon Books Canada
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EUR 85,93
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Strategic Management: An Integrated Approach Hill, Charles W. L. and Jones, Gareth R.
Strategic Management: An Integrated Approach Hill, Charles W. L. and Jones, Gareth R.
Idioma: Inglés
Editorial: Cengage Learning 2012
Serie: An Integrated Approach, Libro 12 de 58. Libro 12 de 58 - An Integrated Approach
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Strategic Management Theory: An Integrated Approach Hill, Charles W. L. and Jones, Gareth R.
Strategic Management Theory: An Integrated Approach Hill, Charles W. L. and Jones, Gareth R.
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EUR 85,93
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Multinational Management: A Strategic Approach Cullen, John B. and Parboteeah, K. Praveen
Multinational Management: A Strategic Approach Cullen, John B. and Parboteeah, K. Praveen
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Librería: Aragon Books Canada, OTTAWA, ON, CanadaAragon Books Canada
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EUR 85,93
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Condición: New.
