Skubis ida (77 resultados)

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Taschenbuch. Condición: Neu. Neuware - This book systematically investigates the linguistic strategies employed in beauty product advertising to assess their persuasive and manipulative effects. The work is divided into two sections: a review of relevant literature and an empirical analysis of advertisements. The analysis initially focuses on the linguistic features of advertisements created by humans prior to the introduction of ChatGPT, examining the linguistic measures used and their methods of persuasion and manipulation. Subsequent sections provide a detailed examination of advertisements generated by ChatGPT versions 3.5 and 4.0, analysing the artificial intelligence's use of linguistic techniques. This includes a meta-analysis where ChatGPT itself discusses the linguistic strategies it employs. The ultimate goal is to compare and contrast the effectiveness and linguistic devices used in advertisements crafted by humans and those by ChatGPT, analysing how AI influences the language of advertising and its impact on consumer behaviour.…

Condición: New. Ida Skubis, PhD, Silesian University of Technology Dominika Kolodziejczyk, Jan Dlugosz University, PolandDominika Kolodziejczyk, Jan Dlugosz University, PolandThis book systematically investigates the linguistic strategies.

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HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.

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Condición: New. 2026. 1st Edition. hardcover. . . . . .

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Hardback. Condición: New. Human-AI Collaboration in Research: Practical Applications, Ethical Frameworks, and Future Directions positions human-AI collaboration (HAIC) as a defining feature of contemporary research ecosystems. The book examines the incorporation of AI across the research lifecycle, including research design, literature work, data collection and processing, analysis, interpretation, academic writing, and dissemination. It highlights the opportunities created by automation and generative systems, alongside the challenges raised for research integrity, accountability, transparency, privacy, and epistemic authority. Ethical and regulatory foundations are addressed through established frameworks such as the Belmont Report and the Declaration of Helsinki, as well as European governance instruments including the Ethics Guidelines for Trustworthy AI, the General Data Protection Regulation, and the EU Artificial Intelligence Act. By combining interdisciplinary perspectives from robotics, management research, and education, the volume translates abstract ethical principles into concrete research-relevant practices, offering a coherent and human-centred approach to trustworthy AI-supported inquiry.The book offers original, research-ready frameworks and applied guidance for responsible HAIC, combining real-world case studies with practical strategies for trustworthy AI use. It equips researchers, educators, and management scholars with tools for human oversight, transparency, bias mitigation, and accountable AI-supported workflows, ensuring scientific rigour alongside innovation. …

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Hardback. Condición: New. New copy - Usually dispatched within 4 working days.

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Hardback. Condición: New. Human-AI Collaboration in Research: Practical Applications, Ethical Frameworks, and Future Directions positions human-AI collaboration (HAIC) as a defining feature of contemporary research ecosystems. The book examines the incorporation of AI across the research lifecycle, including research design, literature work, data collection and processing, analysis, interpretation, academic writing, and dissemination. It highlights the opportunities created by automation and generative systems, alongside the challenges raised for research integrity, accountability, transparency, privacy, and epistemic authority. Ethical and regulatory foundations are addressed through established frameworks such as the Belmont Report and the Declaration of Helsinki, as well as European governance instruments including the Ethics Guidelines for Trustworthy AI, the General Data Protection Regulation, and the EU Artificial Intelligence Act. By combining interdisciplinary perspectives from robotics, management research, and education, the volume translates abstract ethical principles into concrete research-relevant practices, offering a coherent and human-centred approach to trustworthy AI-supported inquiry.The book offers original, research-ready frameworks and applied guidance for responsible HAIC, combining real-world case studies with practical strategies for trustworthy AI use. It equips researchers, educators, and management scholars with tools for human oversight, transparency, bias mitigation, and accountable AI-supported workflows, ensuring scientific rigour alongside innovation. …

Condición: New. 2026. 1st Edition. hardcover. . . . . . Books ship from the US and Ireland.

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