Sivadasan ajit (7 resultados)
Idioma: Inglés
Editorial: Sivadasan Press, 2026
Serie: Libro 1 - Future of Marketing and Brands| Marketing AI Platforms Measurement Strategy
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Librería: California Books, Miami, FL, Estados Unidos de AmericaCalifornia Books
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EUR 16,00
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Condición: New.
Idioma: Inglés
Editorial: Sivadasan Press, 2026
Serie: Libro 1 - Future of Marketing and Brands| Marketing AI Platforms Measurement Strategy
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Librería: PBShop.store UK, Fairford, GLOS, Reino UnidoPBShop.store UK
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EUR 13,66
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PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
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Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de AmericaPBShop.store US
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EUR 21,03
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PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
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Librería: PBShop.store UK, Fairford, GLOS, Reino UnidoPBShop.store UK
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EUR 19,34
Envío por EUR 4,85Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
Idioma: Inglés
Editorial: Sivadasan Press, 2026
Serie: Libro 1 - Future of Marketing and Brands| Marketing AI Platforms Measurement Strategy
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Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
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EUR 17,00
Envío por EUR 30,50Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - A question started showing up at dinner tables, in dorm rooms, in the quiet moment after a laptop closes: what's even the point of studying this, if AI can do it better by the time I finish The Re/Coded Generation answers that question w…ith evidence, not reassurance.Drawing on a survey of 122 students living this uncertainty in real time, named experts across eight career fields, and current labor-market data from the US, UK, India, and China, author Ajit Sivadasan traces what AI is actually doing to work right now - medicine, law, the skilled trades, engineering, education, business, creative fields, and the humanities - and what's genuinely durable versus what's exposed.A 2026 peer-reviewed study found that career adaptability, not a correctly predicted major, explains most of how AI anxiety damages a young person's decision-making. This book was built around that finding: a five-question framework for evaluating any field or role, designed to be used again as circumstances change, because they will.Inside, you'll find: - What's really happening in eight major career fields, country by country, with named sources and current data - Why the 'safest-sounding' choice and the actually-safest choice are rarely the same thing - A practical framework for choosing a path without needing to predict the future correctly - A dedicated chapter for parents navigating this alongside their kids - Real answers to the questions this book's own readers actually askedFor the student staring down a major declaration. For the parent who doesn't have the answer either. This is the book that treats you both like you can handle the truth.
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Librería: CitiRetail, Stevenage, Reino UnidoCitiRetail
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EUR 22,80
Envío por EUR 43,14Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: new. Paperback. In April 2017, a Pepsi executive watched their Kendall Jenner commercial detonate across social media. What seemed safe-celebrity, unity messaging-became a cultural flashpoint within hours. A global brand forced to apologize before most of America finished their morning coffee. The executive… couldn't have known where the landmine was buried. The rules had shifted overnight, and there was no map. In 2017, Marc Pritchard revealed that Procter & Gamble had cut over $200 million in digital advertising spend. The stunning part wasn't the cut-it was what happened next. Nothing. Sales didn't decline. Brand metrics held steady. One of the world's most sophisticated marketing organizations had been spending hundreds of millions on digital media that produced no measurable business impact. When P&G demanded transparency into where ads ran and who saw them, the verification mechanisms didn't exist. In 2018, General Motors stopped running brand advertising entirely. The CMO couldn't justify the spend in budget meetings. Prove brand advertising drives sales, the CFO said. But brand advertising doesn't convert in 30 days. It builds preference over quarters and years. Attribution models couldn't measure that. They measured last click. In a last-click world, brand advertising looked like waste. GM cut it. Years later, they reversed course. But the damage was done-not to GM specifically, but to the institutional legitimacy of long-term brand building across the entire marketing discipline.These aren't isolated failures. They're symptoms of the same underlying condition: marketing reached an impasse where the systems it depends on became impossible to verify, the audiences it targets became impossible to predict, and the tactics it deploys became impossible to defend. Digital platforms evolved from transparent to proprietary. What had been straightforward-where ads ran, who saw them, what they cost-became opaque. Walled gardens emerged. Measurement systems reported success using definitions that couldn't be independently verified. The biggest budget line items started depending on metrics from the same systems selling the advertising. Advertising formats multiplied: programmatic display, native advertising, social ads, pre-roll video, connected TV, digital audio, in-app mobile, creator partnerships, forum placements. Each operated on different pricing models and reached different audiences. No one understood how they correlated with traditional media or each other. New platforms-Snapchat's ephemeral content, Discord's communities, Steam's gaming ecosystem-created cultural spaces marketers didn't understand. Digital appeared cheaper and measurable. But a massive portion of the traffic being measured was fraudulent-nearly half of all internet traffic automated, with malicious bots alone accounting for nearly a third, and $84 billion lost to ad fraud in 2023 alone. A generation's brains were rewired by digital environments. Digital natives developed different neural pathways-validation through likes, community in online spaces, influence from individuals in feeds rather than institutions. Marketers trained on 1980s consumer behavior models suddenly faced consumers whose brains were wired differently.Woke culture began reshaping acceptable messaging with no playbook. What counted as authentic versus exploitative? Some companies are already building this future. They're not waiting for perfect measurement or transparent platforms or regulatory clarity or abundant talent. They're building systems that create value despite imperfect information, despite algorithmic opacity, despite fraud, despite misaligned incentives throughout the ecosystem.This book is the diagnosis and the prescription. Let's begin. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Idioma: Inglés
Editorial: Sivadasan Press, 2026
Serie: Libro 1 - Future of Marketing and Brands| Marketing AI Platforms Measurement Strategy
- Tapa blanda
- Impresión bajo demanda
Librería: preigu, Osnabrück, Alemaniapreigu
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 17,45
Envío por EUR 70,00Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 5 disponibles
Taschenbuch. Condición: Neu. The Re/Coded Generation | Navigating Careers in an AI world | Ajit Sivadasan | Taschenbuch | Englisch | 2026 | Sivadasan Press | EAN 9798995472643 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu Print on Dem…and.
