Idioma: Inglés
Publicado por Oxford University Press (edition 4), 2018
ISBN 10: 019879780X ISBN 13: 9780198797807
Librería: BooksRun, Philadelphia, PA, Estados Unidos de America
EUR 7,90
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: Fair. 4. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
Idioma: Inglés
Publicado por Oxford University Press, 2011
ISBN 10: 019956521X ISBN 13: 9780199565214
Librería: -OnTimeBooks-, Phoenix, AZ, Estados Unidos de America
EUR 7,97
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.
Idioma: Inglés
Publicado por Oxford University Press, 2011
ISBN 10: 019956521X ISBN 13: 9780199565214
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
EUR 8,86
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Idioma: Inglés
Publicado por Oxford University Press, 2018
ISBN 10: 019879780X ISBN 13: 9780198797807
Librería: HPB-Red, Dallas, TX, Estados Unidos de America
EUR 6,32
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Idioma: Inglés
Publicado por Oxford University Press, 2015
ISBN 10: 0198704208 ISBN 13: 9780198704201
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
EUR 3,32
Cantidad disponible: 2 disponibles
Añadir al carritoPaperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Idioma: Inglés
Publicado por Oxford University Press, 2011
ISBN 10: 019956521X ISBN 13: 9780199565214
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
EUR 3,70
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: Fine.
Idioma: Inglés
Publicado por Oxford University Press, 2011
ISBN 10: 019956521X ISBN 13: 9780199565214
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
EUR 3,70
Cantidad disponible: 3 disponibles
Añadir al carritoPaperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Idioma: Inglés
Publicado por Oxford University Press, Incorporated, 2015
ISBN 10: 0198704208 ISBN 13: 9780198704201
Librería: Better World Books Ltd, Dunfermline, Reino Unido
EUR 5,42
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: Good. 3rd Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Idioma: Inglés
Publicado por Oxford University Press, Incorporated, 2015
ISBN 10: 0198704208 ISBN 13: 9780198704201
Librería: Better World Books Ltd, Dunfermline, Reino Unido
EUR 5,42
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: Good. 3rd Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Idioma: Inglés
Publicado por Oxford University Press, Incorporated, 2011
ISBN 10: 019956521X ISBN 13: 9780199565214
Librería: Better World Books Ltd, Dunfermline, Reino Unido
EUR 6,43
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Idioma: Inglés
Publicado por Oxford University Press, 2018
ISBN 10: 019879780X ISBN 13: 9780198797807
Librería: Textbooks_Source, Columbia, MO, Estados Unidos de America
EUR 11,97
Cantidad disponible: 12 disponibles
Añadir al carritopaperback. Condición: Good. 4th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Idioma: Inglés
Publicado por Oxford University Press, 2018
ISBN 10: 019879780X ISBN 13: 9780198797807
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
EUR 17,92
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.
Idioma: Inglés
Publicado por Oxford University Press, 2018
ISBN 10: 019879780X ISBN 13: 9780198797807
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
EUR 17,92
Cantidad disponible: 3 disponibles
Añadir al carritoPaperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Idioma: Inglés
Publicado por Oxford University Press, 2018
ISBN 10: 019879780X ISBN 13: 9780198797807
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 75,51
Cantidad disponible: 2 disponibles
Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por Oxford University Press, 2018
ISBN 10: 019879780X ISBN 13: 9780198797807
Librería: Textbooks_Source, Columbia, MO, Estados Unidos de America
EUR 74,32
Cantidad disponible: 3 disponibles
Añadir al carritopaperback. Condición: New. 4th Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Idioma: Inglés
Publicado por Oxford University Press, 2018
ISBN 10: 019879780X ISBN 13: 9780198797807
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 80,28
Cantidad disponible: 2 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Idioma: Inglés
Publicado por Oxford University Press, GB, 2018
ISBN 10: 019879780X ISBN 13: 9780198797807
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
EUR 83,73
Cantidad disponible: Más de 20 disponibles
Añadir al carritoPaperback. Condición: New. A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand Management is the only textbook to go beyond the standard branding models to fully explore this perception and consider brands as truly sociocultural phenomena. The book's innovative framework separates a brand's concept into its functional and emotional parts to give students a complete understanding of how brands operate and the strategies they employ to compete for consumer loyalty.Written by international experts in the field, the book draws on contemporary sociology, anthropology, and social theory, but the authors' wide experience of consulting and teaching ensure that these complex and exciting ideas are firmly grounded in managerial implications and applications. Diverse and dynamic examples-from the pull of the latest Samsung phone to the British associations with tea, from Diesel's social brand positioning to Nintendo's use of brand nostalgia-are accompanied by adverts and images from the global campaigns to bring the concepts and theories to life. End-of-chapter case studies provide longer illustrations of the application of branding and challenge students to question company practices and apply the theoretical ideas they have learned through the chapter.The definitions and ideas used in the study of branding are distilled into 'Key Concepts', listed at the start of chapters and revisited within chapters, which summarise the essential points. A clear structure, diagrams of branding models, discussion questions, and a compact format ensure the book is accessible as well as applied.As a result, Strategic Brand Management is the complete and essential textbook for students aiming to develop their academic and professional skills and learn more about this challenging and profitable industry.This textbook is accompanied by the following online resources:For students:Web exercisesWeb linksVideo links For lecturers:PowerPoint slides Resource box.
Idioma: Inglés
Publicado por Oxford University Press, 2018
ISBN 10: 019879780X ISBN 13: 9780198797807
Librería: Ria Christie Collections, Uxbridge, Reino Unido
EUR 73,54
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New. In.
Idioma: Inglés
Publicado por Oxford University Press, 2018
ISBN 10: 019879780X ISBN 13: 9780198797807
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 72,35
Cantidad disponible: 2 disponibles
Añadir al carritoCondición: New.
EUR 73,33
Cantidad disponible: 2 disponibles
Añadir al carritoPaperback. Condición: New.
EUR 76,40
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: Brand New. 4th edition. 368 pages. 9.50x7.50x0.75 inches. In Stock.
Idioma: Inglés
Publicado por Oxford University Press, 2018
ISBN 10: 019879780X ISBN 13: 9780198797807
Librería: Majestic Books, Hounslow, Reino Unido
EUR 86,34
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por Oxford University Press, GB, 2018
ISBN 10: 019879780X ISBN 13: 9780198797807
Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de America
EUR 94,68
Cantidad disponible: 2 disponibles
Añadir al carritoPaperback. Condición: New. A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand Management is the only textbook to go beyond the standard branding models to fully explore this perception and consider brands as truly sociocultural phenomena. The book's innovative framework separates a brand's concept into its functional and emotional parts to give students a complete understanding of how brands operate and the strategies they employ to compete for consumer loyalty.Written by international experts in the field, the book draws on contemporary sociology, anthropology, and social theory, but the authors' wide experience of consulting and teaching ensure that these complex and exciting ideas are firmly grounded in managerial implications and applications. Diverse and dynamic examples-from the pull of the latest Samsung phone to the British associations with tea, from Diesel's social brand positioning to Nintendo's use of brand nostalgia-are accompanied by adverts and images from the global campaigns to bring the concepts and theories to life. End-of-chapter case studies provide longer illustrations of the application of branding and challenge students to question company practices and apply the theoretical ideas they have learned through the chapter.The definitions and ideas used in the study of branding are distilled into 'Key Concepts', listed at the start of chapters and revisited within chapters, which summarise the essential points. A clear structure, diagrams of branding models, discussion questions, and a compact format ensure the book is accessible as well as applied.As a result, Strategic Brand Management is the complete and essential textbook for students aiming to develop their academic and professional skills and learn more about this challenging and profitable industry.This textbook is accompanied by the following online resources:For students:Web exercisesWeb linksVideo links For lecturers:PowerPoint slides Resource box.
Idioma: Inglés
Publicado por Oxford University Press, 2018
ISBN 10: 019879780X ISBN 13: 9780198797807
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 94,68
Cantidad disponible: 4 disponibles
Añadir al carritoCondición: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Idioma: Inglés
Publicado por Oxford University Press, 2018
ISBN 10: 019879780X ISBN 13: 9780198797807
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 81,38
Cantidad disponible: 2 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Idioma: Inglés
Publicado por Oxford University Press, 2018
ISBN 10: 019879780X ISBN 13: 9780198797807
Librería: Biblios, Frankfurt am main, HESSE, Alemania
EUR 101,28
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por Oxford University Press, 2011
ISBN 10: 019956521X ISBN 13: 9780199565214
Librería: Buchpark, Trebbin, Alemania
EUR 10,25
Cantidad disponible: 2 disponibles
Añadir al carritoCondición: Sehr gut. Zustand: Sehr gut | Seiten: 303 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.
Idioma: Inglés
Publicado por Oxford University Press, 2018
ISBN 10: 019879780X ISBN 13: 9780198797807
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 101,89
Cantidad disponible: 4 disponibles
Añadir al carritoCondición: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Idioma: Inglés
Publicado por Oxford University Press, 2018
ISBN 10: 019879780X ISBN 13: 9780198797807
Librería: moluna, Greven, Alemania
EUR 82,50
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New. The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.A brand is not merely a representation of a product: it is an emotional a.
Idioma: Inglés
Publicado por Oxford University Press, GB, 2018
ISBN 10: 019879780X ISBN 13: 9780198797807
Librería: Rarewaves USA United, OSWEGO, IL, Estados Unidos de America
EUR 97,04
Cantidad disponible: 2 disponibles
Añadir al carritoPaperback. Condición: New. A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand Management is the only textbook to go beyond the standard branding models to fully explore this perception and consider brands as truly sociocultural phenomena. The book's innovative framework separates a brand's concept into its functional and emotional parts to give students a complete understanding of how brands operate and the strategies they employ to compete for consumer loyalty.Written by international experts in the field, the book draws on contemporary sociology, anthropology, and social theory, but the authors' wide experience of consulting and teaching ensure that these complex and exciting ideas are firmly grounded in managerial implications and applications. Diverse and dynamic examples-from the pull of the latest Samsung phone to the British associations with tea, from Diesel's social brand positioning to Nintendo's use of brand nostalgia-are accompanied by adverts and images from the global campaigns to bring the concepts and theories to life. End-of-chapter case studies provide longer illustrations of the application of branding and challenge students to question company practices and apply the theoretical ideas they have learned through the chapter.The definitions and ideas used in the study of branding are distilled into 'Key Concepts', listed at the start of chapters and revisited within chapters, which summarise the essential points. A clear structure, diagrams of branding models, discussion questions, and a compact format ensure the book is accessible as well as applied.As a result, Strategic Brand Management is the complete and essential textbook for students aiming to develop their academic and professional skills and learn more about this challenging and profitable industry.This textbook is accompanied by the following online resources:For students:Web exercisesWeb linksVideo links For lecturers:PowerPoint slides Resource box.