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Publicado por Edward Elgar Publishing, 2018
ISBN 10: 1786434989 ISBN 13: 9781786434982
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Publicado por Edward Elgar Publishing, 2018
ISBN 10: 1786434989 ISBN 13: 9781786434982
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Publicado por Edward Elgar Publishing Ltd, GB, 2018
ISBN 10: 1786434989 ISBN 13: 9781786434982
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Añadir al carritoPaperback. Condición: New. This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book. Incorporating global research conducted by scholars based all over the world, this book covers various aspects of innovation and creativity, discussing the concepts themselves as well as adopting both a company and consumer perspective. Standout topics discussed in this Handbook include product and service innovation, organizing for innovation, co-innovation, and the impacts of culture on innovation as well as the impacts of personality, the impacts of zen, and the applications of creativity in management and marketing. Eric Shiu presents an integrated discussion of both disciplines, which will inevitably lead to early-stage frameworks of knowledge, new research ideas, and a more holistic understanding of innovation and creativity combined.This Handbook targets readers who are interested in innovation and creativity in general as well as those interested in how the topics apply to marketing management. Business and management students as well as scholars who are researching, teaching or studying a subject that relates to innovation or creativity will be of interest.Contributors: A. Antonietti, I. Carlsson, C. Cheng, B. Colombo, S. Harnow Klausen, E. Hoff, Y. Qian, F. Rasulzada, N. Salari, E. Shiu, A-.G. Tan, M.K. Tran.
Idioma: Inglés
Publicado por Edward Elgar Publishing, 2018
ISBN 10: 1786434989 ISBN 13: 9781786434982
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Publicado por Edward Elgar Publishing, 2018
ISBN 10: 1786434989 ISBN 13: 9781786434982
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Publicado por Edward Elgar Publishing Ltd, Cheltenham, 2018
ISBN 10: 1786434989 ISBN 13: 9781786434982
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Añadir al carritoPaperback. Condición: new. Paperback. This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book. Incorporating global research conducted by scholars based all over the world, this book covers various aspects of innovation and creativity, discussing the concepts themselves as well as adopting both a company and consumer perspective. Standout topics discussed in this Handbook include product and service innovation, organizing for innovation, co-innovation, and the impacts of culture on innovation as well as the impacts of personality, the impacts of zen, and the applications of creativity in management and marketing. Eric Shiu presents an integrated discussion of both disciplines, which will inevitably lead to early-stage frameworks of knowledge, new research ideas, and a more holistic understanding of innovation and creativity combined.This Handbook targets readers who are interested in innovation and creativity in general as well as those interested in how the topics apply to marketing management. Business and management students as well as scholars who are researching, teaching or studying a subject that relates to innovation or creativity will be of interest.Contributors: A. Antonietti, I. Carlsson, C. Cheng, B. Colombo, S. Harnow Klausen, E. Hoff, Y. Qian, F. Rasulzada, N. Salari, E. Shiu, A-.G. Tan, M.K. Tran This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Idioma: Inglés
Publicado por Edward Elgar Publishing Ltd, 2018
ISBN 10: 1786434989 ISBN 13: 9781786434982
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Añadir al carritoCondición: New. pp. 256.
Idioma: Inglés
Publicado por Edward Elgar Publishing Ltd, 2018
ISBN 10: 1786434989 ISBN 13: 9781786434982
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Añadir al carritoPaperback / softback. Condición: New. New copy - Usually dispatched within 4 working days.
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Idioma: Inglés
Publicado por Edward Elgar Publishing, 2018
ISBN 10: 1786434989 ISBN 13: 9781786434982
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Publicado por Edward Elgar Publishing, 2018
ISBN 10: 1786434989 ISBN 13: 9781786434982
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Añadir al carritoCondición: As New. Unread book in perfect condition.
Idioma: Inglés
Publicado por Edward Elgar Publishing, 2018
ISBN 10: 1786434989 ISBN 13: 9781786434982
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Añadir al carritoCondición: New. pp. 264.
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Publicado por Edward Elgar Publishing Ltd, 2018
ISBN 10: 1786434989 ISBN 13: 9781786434982
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Añadir al carritoCondición: New. pp. 256.
Idioma: Inglés
Publicado por Edward Elgar Publishing, 2017
ISBN 10: 0857937944 ISBN 13: 9780857937940
Librería: Basi6 International, Irving, TX, Estados Unidos de America
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Añadir al carritoCondición: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Idioma: Inglés
Publicado por Edward Elgar Publishing, 2017
ISBN 10: 0857937944 ISBN 13: 9780857937940
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Añadir al carritoPaperback. Condición: Brand New. reprint edition. 256 pages. 9.10x6.10x0.80 inches. In Stock.
Idioma: Inglés
Publicado por Edward Elgar Publishing Ltd, GB, 2018
ISBN 10: 1786434989 ISBN 13: 9781786434982
Librería: Rarewaves.com UK, London, Reino Unido
EUR 57,43
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Añadir al carritoPaperback. Condición: New. This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book. Incorporating global research conducted by scholars based all over the world, this book covers various aspects of innovation and creativity, discussing the concepts themselves as well as adopting both a company and consumer perspective. Standout topics discussed in this Handbook include product and service innovation, organizing for innovation, co-innovation, and the impacts of culture on innovation as well as the impacts of personality, the impacts of zen, and the applications of creativity in management and marketing. Eric Shiu presents an integrated discussion of both disciplines, which will inevitably lead to early-stage frameworks of knowledge, new research ideas, and a more holistic understanding of innovation and creativity combined.This Handbook targets readers who are interested in innovation and creativity in general as well as those interested in how the topics apply to marketing management. Business and management students as well as scholars who are researching, teaching or studying a subject that relates to innovation or creativity will be of interest.Contributors: A. Antonietti, I. Carlsson, C. Cheng, B. Colombo, S. Harnow Klausen, E. Hoff, Y. Qian, F. Rasulzada, N. Salari, E. Shiu, A-.G. Tan, M.K. Tran.
Idioma: Inglés
Publicado por Edward Elgar Publishing, UK, 2017
ISBN 10: 0857937944 ISBN 13: 9780857937940
Librería: Harry Righton, Evesham, Reino Unido
EUR 112,14
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Añadir al carritoHardcover. Condición: Very Good. No Jacket. no dustjacket. Size: 8vo - over 7¾ - 9¾" tall. Book.
Idioma: Inglés
Publicado por Edward Elgar Publishing Ltd, Cheltenham, 2018
ISBN 10: 1786434989 ISBN 13: 9781786434982
Librería: AussieBookSeller, Truganina, VIC, Australia
EUR 107,40
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Añadir al carritoPaperback. Condición: new. Paperback. This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book. Incorporating global research conducted by scholars based all over the world, this book covers various aspects of innovation and creativity, discussing the concepts themselves as well as adopting both a company and consumer perspective. Standout topics discussed in this Handbook include product and service innovation, organizing for innovation, co-innovation, and the impacts of culture on innovation as well as the impacts of personality, the impacts of zen, and the applications of creativity in management and marketing. Eric Shiu presents an integrated discussion of both disciplines, which will inevitably lead to early-stage frameworks of knowledge, new research ideas, and a more holistic understanding of innovation and creativity combined.This Handbook targets readers who are interested in innovation and creativity in general as well as those interested in how the topics apply to marketing management. Business and management students as well as scholars who are researching, teaching or studying a subject that relates to innovation or creativity will be of interest.Contributors: A. Antonietti, I. Carlsson, C. Cheng, B. Colombo, S. Harnow Klausen, E. Hoff, Y. Qian, F. Rasulzada, N. Salari, E. Shiu, A-.G. Tan, M.K. Tran This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Librería: preigu, Osnabrück, Alemania
EUR 66,45
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Añadir al carritoTaschenbuch. Condición: Neu. Creativity Research | An Inter-Disciplinary and Multi-Disciplinary Research Handbook | Eric Shiu | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2016 | Routledge | EAN 9781138206137 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.