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Añadir al carritoPAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Librería: AussieBookSeller, Truganina, VIC, Australia
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Añadir al carritoPaperback. Condición: new. Paperback. Government Communication: Purpose, Principles, Practice by Nimish Rustagi is a practical guide to how governments communicate with citizens and why it matters. The book examines how communication shapes trust, accountability, and effective governance. Drawing on insights from public administration, communication studies, behavioural science, and international guidance, the book offers a clear framework for understanding the purpose, principles, systems, and practice of government communication. It covers foundational questions about ethics, discusses diverse citizen audiences, the institutional structures behind public communication, and the roles of traditional and digital media.The book also explores campaigns, outreach, crisis communication, and emerging trends like artificial intelligence. It addresses how to measure what communication achieves and the challenges in evaluating the impact of communication. The final chapters focus on practice: strategy design, content creation, storytelling, behaviour change communication, and careers in government communication.Written in simple, accessible language, this book is for general readers, students, and practitioners. It is not a final authority but a starting point for clearer thinking about why and how of the practice of government communication. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Librería: AussieBookSeller, Truganina, VIC, Australia
EUR 46,24
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Añadir al carritoHardcover. Condición: new. Hardcover. Government Communication: Purpose, Principles, Practice by Nimish Rustagi is a practical guide to how governments communicate with citizens and why it matters. The book examines how communication shapes trust, accountability, and effective governance. Drawing on insights from public administration, communication studies, behavioural science, and international guidance, the book offers a clear framework for understanding the purpose, principles, systems, and practice of government communication. It covers foundational questions about ethics, discusses diverse citizen audiences, the institutional structures behind public communication, and the roles of traditional and digital media.The book also explores campaigns, outreach, crisis communication, and emerging trends like artificial intelligence. It addresses how to measure what communication achieves and the challenges in evaluating the impact of communication. The final chapters focus on practice: strategy design, content creation, storytelling, behaviour change communication, and careers in government communication.Written in simple, accessible language, this book is for general readers, students, and practitioners. It is not a final authority but a starting point for clearer thinking about why and how of the practice of government communication. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Librería: AHA-BUCH GmbH, Einbeck, Alemania
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Añadir al carritoTaschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - How to spend your money to be happier Does being an expert consumer have its pitfalls Is more choice among products better than less This book aims to shed light on some of the lesser-known insights on consumer behaviour and marketing that can help not just marketing managers to better understand their customers, but also help an everyday consumer understand some simple ways to become a happier consumer. Through 12 independent and standalone chapters that are backed by solid research, the book delves into different areas of consumer behaviour, marketing and more. The issues taken up for discussion include retail therapy and self-worth, consumption and happiness, extent of choice and consumer well-being, consumer expertise and its fallout. There are other chapters focusing on the impact of the pandemic on consumer behaviour and marketing. Here, the discussion centres on issues of branding, consumption trends, psychology of consumers, and the upcoming retail model. The book also delves into contemporary issues and trends such as, the spread of the selfie culture, blockchain technology and its use for education, green businesses and imperatives for achieving sustainable development.
EUR 15,85
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Añadir al carritoTaschenbuch. Condición: Neu. Insights | Nimish Rustagi | Taschenbuch | Englisch | 2023 | Notion Press | EAN 9798890025616 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.