Idioma: Inglés
Publicado por VDM Verlag Dr. Mueller E.K., 2007
ISBN 10: 3836418266 ISBN 13: 9783836418263
Librería: medimops, Berlin, Alemania
EUR 2,85
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Idioma: Inglés
Publicado por VDM Verlag Dr. Mueller E.K., 2007
ISBN 10: 3836418266 ISBN 13: 9783836418263
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 63,11
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Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por VDM Verlag Dr. Mueller E.K., 2007
ISBN 10: 3836418266 ISBN 13: 9783836418263
Librería: Lucky's Textbooks, Dallas, TX, Estados Unidos de America
EUR 61,92
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Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por VDM Verlag Dr. Mueller E.K., 2007
ISBN 10: 3836418266 ISBN 13: 9783836418263
Librería: Ria Christie Collections, Uxbridge, Reino Unido
EUR 65,87
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Añadir al carritoCondición: New. In.
Idioma: Inglés
Publicado por VDM Verlag Dr. Mueller E.K., 2007
ISBN 10: 3836418266 ISBN 13: 9783836418263
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 65,85
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Añadir al carritoCondición: New.
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 106,73
Cantidad disponible: 4 disponibles
Añadir al carritoCondición: New.
Librería: Biblios, Frankfurt am main, HESSE, Alemania
EUR 109,08
Cantidad disponible: 4 disponibles
Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por B o D - Books on Demand, 2007
ISBN 10: 3836418266 ISBN 13: 9783836418263
Librería: moluna, Greven, Alemania
EUR 70,91
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.
Librería: preigu, Osnabrück, Alemania
EUR 57,30
Cantidad disponible: 5 disponibles
Añadir al carritoTaschenbuch. Condición: Neu. Country of Origin Knowledge | Insights into Consumers' Knowledge | Peter Hennebichler | Taschenbuch | 188 S. | Englisch | 2012 | AV Akademikerverlag | EAN 9783639411171 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
Idioma: Inglés
Publicado por VDM Verlag Dr. Mueller E.K., 2007
ISBN 10: 3836418266 ISBN 13: 9783836418263
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 153,63
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Añadir al carritoCondición: As New. Unread book in perfect condition.
Idioma: Inglés
Publicado por VDM Verlag Dr. Mueller e.K., 2007
ISBN 10: 3836418266 ISBN 13: 9783836418263
Librería: Mispah books, Redhill, SURRE, Reino Unido
EUR 144,12
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: Like New. Like New. book.
Idioma: Inglés
Publicado por VDM Verlag Dr. Mueller E.K., 2007
ISBN 10: 3836418266 ISBN 13: 9783836418263
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 175,74
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Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: Mispah books, Redhill, SURRE, Reino Unido
EUR 210,82
Cantidad disponible: 1 disponibles
Añadir al carritopaperback. Condición: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
Idioma: Inglés
Publicado por VDM Verlag Dr. Mueller E.K., 2007
ISBN 10: 3836418266 ISBN 13: 9783836418263
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
EUR 69,10
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Añadir al carritoPAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Idioma: Inglés
Publicado por VDM Verlag Dr. Mueller E.K., 2007
ISBN 10: 3836418266 ISBN 13: 9783836418263
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
EUR 66,68
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Añadir al carritoPAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Idioma: Inglés
Publicado por AV Akademikerverlag Mai 2012, 2012
ISBN 10: 363941117X ISBN 13: 9783639411171
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
EUR 68,00
Cantidad disponible: 2 disponibles
Añadir al carritoTaschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Revision with unchanged content. The effect of the country of origin of a product is an important influence in consumers product evaluations and has been studied for more than 40 years. Marketing practice shows that consumers ascribe abilities to certain countries (e.g. German Engineering , French Cheese ) and use such positive perceptions in the formation of purchase decisions. It becomes, however, more and more difficult for consumers to actually know the correct country of origin of their products and brands. Moreover, as consumers are faced with an extensive amount of information, it is likely that origin information is not always playing an important part in the formulation of the purchase decision. Is made in still important for consumers Do they actually know the origin of their products and brands This book puts consumers country of origin knowledge to a test and discusses the importance of origin information in an up-to-date context. The conclusions drawn in this book are significant for marketing scholars and professionals as well as students interested in international marketing. The book also serves as a solid litera ture review and offers a framework for future research. 188 pp. Englisch.
Librería: moluna, Greven, Alemania
EUR 52,71
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Hennebichler Peterstudied International Business Administration at the University of Vienna and the University of Western Australia. He graduated in International Marketing and Management and started his carreer in a leading, globall.
Librería: Majestic Books, Hounslow, Reino Unido
EUR 108,02
Cantidad disponible: 4 disponibles
Añadir al carritoCondición: New. Print on Demand.
Idioma: Inglés
Publicado por AV Akademikerverlag Mai 2012, 2012
ISBN 10: 363941117X ISBN 13: 9783639411171
Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemania
EUR 68,00
Cantidad disponible: 1 disponibles
Añadir al carritoTaschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Revision with unchanged content. The effect of the country of origin of a product is an important influence in consumers¿ product evaluations and has been studied for more than 40 years. Marketing practice shows that consumers ascribe abilities to certain countries (e.g. ¿German Engineering¿, ¿French Cheese¿) and use such positive perceptions in the formation of purchase decisions. It becomes, however, more and more difficult for consumers to actually know the correct country of origin of their products and brands. Moreover, as consumers are faced with an extensive amount of information, it is likely that origin information is not always playing an important part in the formulation of the purchase decision. Is ¿made in¿ still important for consumers Do they actually know the origin of their products and brands This book puts consumers¿ country of origin knowledge to a test and discusses the importance of origin information in an up-to-date context. The conclusions drawn in this book are significant for marketing scholars and professionals as well as students interested in international marketing. The book also serves as a solid literature review and offers a framework for future research.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 188 pp. Englisch.
Librería: AHA-BUCH GmbH, Einbeck, Alemania
EUR 68,82
Cantidad disponible: 1 disponibles
Añadir al carritoTaschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Revision with unchanged content. The effect of the country of origin of a product is an important influence in consumers product evaluations and has been studied for more than 40 years. Marketing practice shows that consumers ascribe abilities to certain countries (e.g. German Engineering , French Cheese ) and use such positive perceptions in the formation of purchase decisions. It becomes, however, more and more difficult for consumers to actually know the correct country of origin of their products and brands. Moreover, as consumers are faced with an extensive amount of information, it is likely that origin information is not always playing an important part in the formulation of the purchase decision. Is made in still important for consumers Do they actually know the origin of their products and brands This book puts consumers country of origin knowledge to a test and discusses the importance of origin information in an up-to-date context. The conclusions drawn in this book are significant for marketing scholars and professionals as well as students interested in international marketing. The book also serves as a solid litera ture review and offers a framework for future research.