Mcguigan lee (55 resultados)

Paperback. Condición: Good. How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the Internet. Explaining how marketers have brandished the tools of automation and management science to exploit new profit opportunities, Selling the American People traces data-driven surveillance all the way back to the 1950s, when the computerization of the advertising business began to blend science, technology, and calculative cultures in an ideology of optimization. With that ideology came adtech, a major infrastructure of digital capitalism. To help make sense of today's attention merchants and choice architects, McGuigan explores a few key questions: How did technical experts working at the intersection of data processing and management sciences come to command the center of gravity in the advertising and media industries? How did their ambition to remake marketing through mathematical optimization shape and reflect developments in digital technology? In short, where did adtech come from, and how did data-driven marketing come to mediate the daily encounters of people, products, and public spheres? His answers show how the advertising industry's efforts to bend information technologies toward its dream of efficiency and rational management helped to make "surveillance capitalism" one of the defining experiences of public life.…

paperback. Condición: Acceptable. DAMAGED - Binding is broken and loose.

paperback. Condición: Good. Bruise/tear to cover.

paperback. Condición: New.

Paperback. Condición: Good. How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the Internet. Explaining how marketers have brandished the tools of automation and management science to exploit new profit opportunities, Selling the American People traces data-driven surveillance all the way back to the 1950s, when the computerization of the advertising business began to blend science, technology, and calculative cultures in an ideology of optimization. With that ideology came adtech, a major infrastructure of digital capitalism. To help make sense of today's attention merchants and choice architects, McGuigan explores a few key questions: How did technical experts working at the intersection of data processing and management sciences come to command the center of gravity in the advertising and media industries? How did their ambition to remake marketing through mathematical optimization shape and reflect developments in digital technology? In short, where did adtech come from, and how did data-driven marketing come to mediate the daily encounters of people, products, and public spheres? His answers show how the advertising industry's efforts to bend information technologies toward its dream of efficiency and rational management helped to make "surveillance capitalism" one of the defining experiences of public life.…

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Condición: New.

Condición: As New. Unread book in perfect condition.

Paperback. Condición: New. This edited collection comprises foundational texts and new contributions that revisit the theory of the «audience commodity» as first articulated by Dallas Smythe. Contributors focus on the historical and theoretical importance of this theory to critical studies of media/communication, culture, society, economics, and technology - a theory that has underpinned critical media studies for more than three decades, but has yet to be compiled in a single edited collection. The primary objective is to appraise its relevance in relation to changes in media and communication since the time of Smythe's writing, principally addressing the rise of digital, online, and mobile media. In addition to updating this perspective, contributors confront the topic critically in order to test its limits. Contextualizing theories of the audience commodity within an intellectual history, they consider their enduring relationship to the field of media/communication studies as well as the important legacy of Dallas Smythe.…

Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.…

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Condición: New.

Condición: New. Revisits the theory of the audience commodity as first articulated by Dallas Smythe. This book focuses on the historical and theoretical importance of this theory to critical studies of media/communication, culture, society, economics, and technology. Editor(s): McGuigan, Lee; Manzerolle, Vincent. Series: Digital Formations. Num Pages: 328 pages. BIC Classification: CBP; CBWJ; GTC; JH; KCA. Category: (P) Professional & Vocational. Dimension: 227 x 219 x 21. Weight in Grams: 492. . 2014. New edition. Paperback. . . . . …

Condición: New.

Paperback or Softback. Condición: New. Selling the American People: Advertising, Optimization, and the Origins of Adtech. Book.

Condición: New. The Audience Commodity in a Digital Age; Revisiting a Critical Theory of Commercial Media (Paperback or Softback).

Condición: As New. Unread book in perfect condition.

Condición: As New. Unread book in perfect condition.

Paperback. Condición: New.

Condición: New. Revisits the theory of the audience commodity as first articulated by Dallas Smythe. This book focuses on the historical and theoretical importance of this theory to critical studies of media/communication, culture, society, economics, and technology. Editor(s): McGuigan, Lee; Manzerolle, Vincent. Series: Digital Formations. Num Pages: 328 pages. BIC Classification: CBP; CBWJ; GTC; JH; KCA. Category: (P) Professional & Vocational. Dimension: 227 x 219 x 21. Weight in Grams: 492. . 2014. New edition. Paperback. . . . . Books ship from the US and Ireland. …

Paperback. Condición: new. New Copy. Customer Service Guaranteed.

Condición: New. pp. 328.

Condición: New. 2023. Paperback. . . . . .

Condición: New.

Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - This edited collection comprises foundational texts and new contributions that revisit the theory of the «audience commodity» as first articulated by Dallas Smythe. Contributors focus on the historical and theoretical importance of this theory to critical studies of media/communication, culture, society, economics, and technology - a theory that has underpinned critical media studies for more than three decades, but has yet to be compiled in a single edited collection. The primary objective is to appraise its relevance in relation to changes in media and communication since the time of Smythe's writing, principally addressing the rise of digital, online, and mobile media. In addition to updating this perspective, contributors confront the topic critically in order to test its limits. Contextualizing theories of the audience commodity within an intellectual history, they consider their enduring relationship to the field of media/communication studies as well as the important legacy of Dallas Smythe.…

Condición: New. pp. 328.

Condición: As New. Unread book in perfect condition.

Paperback. Condición: Brand New. 304 pages. 9.00x6.00x1.00 inches. In Stock.

Condición: New. 2023. Paperback. . . . . . Books ship from the US and Ireland.

Soft cover. Condición: New.