Masood amir (17 resultados)

Condición: New.

Condición: New. In English.

Condición: New. pp. 84.

Taschenbuch. Condición: Neu. Celebrity endorsement affecting consumer's attitude towards the Ads | Research based on consumer's behavioral change by celebrity endorsement through advertising | Amir Masood | Taschenbuch | 84 S. | Englisch | 2011 | LAP LAMBERT Academic Publishing | EAN 9783846545720 | Verantwortliche Person für die EU: OmniScriptum GmbH & Co. KG, Bahnhofstr. 28, 66111 Saarbrücken, info[at]akademikerverlag[dot]de | Anbieter: preigu.…

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Condición: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | This study has been conducted on 'Celebrity endorsement affecting consumer's attitude towards the advertisement and purchase intension' to understand the impact of celebrity endorsement on the young generation via different channels. It includes the consumer's behavior and in what direction advancements should be made so as to know how celebrity endorsement of a product can enhance the company's sales. The right match of celebrity for endorsing the brand or product is important to know about the perception of viewers and consumers purchase intention. The manuscript consists of five chapters. The first chapter deals with the introduction which discusses the concept of celebrity endorsement and consumer behavior. Chapter two contains the summary of various studies which have been carried out by different authors in the related field. Chapter three focuses on the need for study of the objectives, research methodology, managerial implications and limitations. Chapter four contains data analysis and interpretation based on the responses received. Conclusions on the basis of findings are the components of chapter five.…

paperback. Condición: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

PF. Condición: New. This item is printed on demand. Brand new book, sourced directly from publisher. Dispatch time is 6-7 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This study has been conducted on 'Celebrity endorsement affecting consumer's attitude towards the advertisement and purchase intension' to understand the impact of celebrity endorsement on the young generation via different channels. It includes the consumer's behavior and in what direction advancements should be made so as to know how celebrity endorsement of a product can enhance the company's sales. The right match of celebrity for endorsing the brand or product is important to know about the perception of viewers and consumers purchase intention. The manuscript consists of five chapters. The first chapter deals with the introduction which discusses the concept of celebrity endorsement and consumer behavior. Chapter two contains the summary of various studies which have been carried out by different authors in the related field. Chapter three focuses on the need for study of the objectives, research methodology, managerial implications and limitations. Chapter four contains data analysis and interpretation based on the responses received. Conclusions on the basis of findings are the components of chapter five. 84 pp. Englisch.…

Condición: New. Print on Demand pp. 84 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam.

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This study has been conducted on 'Celebrity endorsement affecting consumer's attitude towards the advertisement and purchase intension' to understand the impact of celebrity endorsement on the young generation via different channels. It includes the consumer's behavior and in what direction advancements should be made so as to know how celebrity endorsement of a product can enhance the company's sales. The right match of celebrity for endorsing the brand or product is important to know about the perception of viewers and consumers purchase intention. The manuscript consists of five chapters. The first chapter deals with the introduction which discusses the concept of celebrity endorsement and consumer behavior. Chapter two contains the summary of various studies which have been carried out by different authors in the related field. Chapter three focuses on the need for study of the objectives, research methodology, managerial implications and limitations. Chapter four contains data analysis and interpretation based on the responses received. Conclusions on the basis of findings are the components of chapter five.…

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Masood AmirCommerce (Hons.) graduate, Post Graduate Diploma Marketing Management from Aligarh Muslim University, (AMU), India. He was an executive member of literary society for 3 years, a member of an editorial board of an annual so.…

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Aslam AmirAuthor is lecturer in Department of Agri-Economics at University College of Agriculture, University of Sargodha. He has completed his M.Phil degree in development economics in 2009 from University of Agriculture, Faisalabad.…

Condición: New. PRINT ON DEMAND pp. 84.

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This study has been conducted on 'Celebrity endorsement affecting consumer's attitude towards the advertisement and purchase intension' to understand the impact of celebrity endorsement on the young generation via different channels. It includes the consumer's behavior and in what direction advancements should be made so as to know how celebrity endorsement of a product can enhance the company's sales. The right match of celebrity for endorsing the brand or product is important to know about the perception of viewers and consumers purchase intention. The manuscript consists of five chapters. The first chapter deals with the introduction which discusses the concept of celebrity endorsement and consumer behavior. Chapter two contains the summary of various studies which have been carried out by different authors in the related field. Chapter three focuses on the need for study of the objectives, research methodology, managerial implications and limitations. Chapter four contains data analysis and interpretation based on the responses received. Conclusions on the basis of findings are the components of chapter five.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 84 pp. Englisch.…