Luan tom (105 resultados)

Condición: New.

Condición: As New. Unread book in perfect condition.

Condición: New.

Paperback. Condición: New. This lively and engaging book helps marketers create more effective strategies and campaigns. It explores why customers behave the way they do, drawing on hundreds of psychological theories and showing how these can be applied to marketing practice.The book presents a broad framework, grouping psychology theories together into a simple to follow 'ABC' approach: Understanding your audience, communicating brand perception and helping customers to make the right choice - posing key questions to consider. Understanding the basics of psychology gives invaluable insight into customer behaviour, whether in B2C, B2B, or non-profit contexts. Written by authors with expertise in both marketing psychology and marketing practice, the book presents the latest research in a way that will be accessible to all, guiding readers through the psychology underpinning marketing to understand human behaviour and explain what we know about how customers think. Offering effective strategies to develop successful marketing plans, Marketing and Psychology is essential reading for marketing practitioners, from early career to seasoned professionals. It will also be relevant reading for students of marketing, consumer psychology, and advertising.…

Paperback. Condición: New. This lively and engaging book helps marketers create more effective strategies and campaigns. It explores why customers behave the way they do, drawing on hundreds of psychological theories and showing how these can be applied to marketing practice.The book presents a broad framework, grouping psychology theories together into a simple to follow 'ABC' approach: Understanding your audience, communicating brand perception and helping customers to make the right choice - posing key questions to consider. Understanding the basics of psychology gives invaluable insight into customer behaviour, whether in B2C, B2B, or non-profit contexts. Written by authors with expertise in both marketing psychology and marketing practice, the book presents the latest research in a way that will be accessible to all, guiding readers through the psychology underpinning marketing to understand human behaviour and explain what we know about how customers think. Offering effective strategies to develop successful marketing plans, Marketing and Psychology is essential reading for marketing practitioners, from early career to seasoned professionals. It will also be relevant reading for students of marketing, consumer psychology, and advertising.…

Condición: New.

Condición: New.

Condición: New.

Condición: As New. Unread book in perfect condition.

Condición: As New. Unread book in perfect condition.

Condición: New.

paperback. Condición: New.

Condición: New.

Condición: As New. Unread book in perfect condition.

Condición: New. In.

Condición: New. In.

PF. Condición: New.

Condición: New.

Condición: New.

Condición: New. pp. 120.

Condición: As New. Unread book in perfect condition.

Condición: As New. Unread book in perfect condition.

Paperback. Condición: Brand New. 200 pages. 9.18x6.12x9.21 inches. In Stock.

Paperback. Condición: Brand New. 2015 edition. 96 pages. 9.00x6.00x0.25 inches. In Stock.

Paperback. Condición: Brand New. 105 pages. 9.00x6.00x0.25 inches. In Stock.

Paperback. Condición: New. This lively and engaging book helps marketers create more effective strategies and campaigns. It explores why customers behave the way they do, drawing on hundreds of psychological theories and showing how these can be applied to marketing practice.The book presents a broad framework, grouping psychology theories together into a simple to follow 'ABC' approach: Understanding your audience, communicating brand perception and helping customers to make the right choice - posing key questions to consider. Understanding the basics of psychology gives invaluable insight into customer behaviour, whether in B2C, B2B, or non-profit contexts. Written by authors with expertise in both marketing psychology and marketing practice, the book presents the latest research in a way that will be accessible to all, guiding readers through the psychology underpinning marketing to understand human behaviour and explain what we know about how customers think. Offering effective strategies to develop successful marketing plans, Marketing and Psychology is essential reading for marketing practitioners, from early career to seasoned professionals. It will also be relevant reading for students of marketing, consumer psychology, and advertising.…

Condición: New. In.

Condición: New. Tom Bowden-Green spent 11 years in PR agency roles before moving to academia in 2013. He completed a PhD at the University of Bath and is now a Senior Lecturer teaching marketing and psychology at Bristol Business School, UWE Bristol, UK.

PF. Condición: New.

Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - This SpringerBrief presents key enabling technologies and state-of-the-art research on delivering efficient content distribution services to fast moving vehicles. It describes recent research developments and proposals towards the efficient, resilient and scalable content distribution to vehicles through both infrastructure-based and infrastructure-less vehicular networks. The authors focus on the rich multimedia services provided by vehicular environment content distribution including vehicular communications and media playback, giving passengers many infotainment applications. Common problems of vehicular network research are addressed, including network design and optimization, standardization, and the adaptive playout from a user's perspective.…