Kortam wael (26 resultados)

Condición: New.

Condición: As New. Unread book in perfect condition.

Condición: New.

Condición: As New. Unread book in perfect condition.

Paperback. Condición: Brand New. 192 pages. 5.91x0.44x8.66 inches. In Stock.

Paperback. Condición: Brand New. 280 pages. 8.66x5.91x0.64 inches. In Stock.

Taschenbuch. Condición: Neu. Marketing Research for Higher Education Industry | Global Perspectives | Wael Kortam (u. a.) | Taschenbuch | 232 S. | Englisch | 2020 | LAP LAMBERT Academic Publishing | EAN 9786200538369 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.…

Taschenbuch. Condición: Neu. Insights, Contexts and Frontiers of Marketing Thought | An Advanced Synthesis of Research Readings | Wael Kortam (u. a.) | Taschenbuch | Englisch | VDM Verlag Dr. Müller | EAN 9783639259216 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. …

Condición: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | This book is an integration of advanced marketing research work for the sake of making the higher education institutions more competitive through sending a strong message across to the marketers global changing yet rewarding marketing context theoretically and practically. The essence of this message is two-folded. First, is the marketing research imperative as emphasizing the customer sensitivity imperative in the form of seeking the truth of customer-life time value strategically and tactically by rigorous marketing research and marketing information systems. The second, is a matter of perspective imperative through focusing on multiple approaches to viewing the goals and mechanisms of building a sustainable competitive advantage for higher education in the foreseeable future.…

paperback. Condición: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Paperback. Condición: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book aims to introduce nonlinear marketing as universal philosophy of marketing thinking and doing. Through combining contextual marketing knowledge and holistic marketing solutions, marketing scholars and leaders would learn, unlearn and relearn marketing phenomena, insights and outlooks. Such marketing initiative proposes to integrate three main venues of marketing thought and management. These venues are: mainstream marketing through complying with marketing boundaries; critical marketing through revisiting marketing boundaries and explosive marketing through blurring marketing boundaries. Such progressive and yet, re-conciliating philosophy of marketing research and actions is argued to contribute considerably to improving credentials of marketing as a science and bridging the gap between marketing theory and practice through realizing and visualizing that marketing phenomenon can never be a straight line; marketing insight can never be gained at one point and marketing outlook can never be expressed as a sharp angle. 280 pp. Englisch.…

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book aims to introduce nonlinear marketing as universal philosophy of marketing thinking and doing. Through combining contextual marketing knowledge and holistic marketing solutions, marketing scholars and leaders would learn, unlearn and relearn marketing phenomena, insights and outlooks. Such marketing initiative proposes to integrate three main venues of marketing thought and management. These venues are: mainstream marketing through complying with marketing boundaries; critical marketing through revisiting marketing boundaries and explosive marketing through blurring marketing boundaries. Such progressive and yet, re-conciliating philosophy of marketing research and actions is argued to contribute considerably to improving credentials of marketing as a science and bridging the gap between marketing theory and practice through realizing and visualizing that marketing phenomenon can never be a straight line; marketing insight can never be gained at one point and marketing outlook can never be expressed as a sharp angle.…

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Kortam WaelDr. Wael Kortam is a Professor of Marketing and Head of Department of Business Administration, College of Business, Cairo University, Egypt. He has published a considerable number of research papers in international world-.…

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Gad GhadaDr.Ghada Gad, Ph.D , Assistant Professor at Canadian International College (CIC), Egypt. Core research interests pertain to Marketing. Professor Wael Kortam, Ph.D, Professor of Marketing, Head of Business Administration dep. …

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book is an integration of advanced marketing research work for the sake of making the higher education institutions more competitive through sending a strong message across to the marketers global changing yet rewarding marketing context theoretically and practically. The essence of this message is two-folded. First, is the marketing research imperative as emphasizing the customer sensitivity imperative in the form of seeking the truth of customer-life time value strategically and tactically by rigorous marketing research and marketing information systems. The second, is a matter of perspective imperative through focusing on multiple approaches to viewing the goals and mechanisms of building a sustainable competitive advantage for higher education in the foreseeable future. 232 pp. Englisch.…

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - As consumers become more technology savvy and online travel sales continue to boom, online retailers need to understand how to tap into this new and huge potential set of consumers and gain the benefits of its remarkable growth. Online shopping is, in general, still a new phenomenon in the Middle East. When a new technology-based product or process is still at an early stage of diffusion, only a small subset of consumers is likely to have adopted it. When non-adopters still comprise the majority of the target populations, describing all non-adopters (non-online shoppers) as a homogeneous population may be inaccurate and inappropriate. Therefor, this book provides a comprehensive framework, based on data from the Egyptian market, that identifies the factors that classify and profile E-ticketing non-purchasers into two segments: prospective purchasers and persistent non-purchasers. The book also provides practitioners with useful insights into the development and management of marketing strategies to deal with those segments.…

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Tarek OlaOla Tarek is an Assistant Lecturer. Dr. Abeer Mahrous is an Assistant Professor of Marketing. Professor Wael Kortam is a professor of marketing and Dean of The Faculty of Business & Economics, Heliopolis University For Susta.…

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Essam ReemDr. Reem Essam, PhD, Assistant Professor of Marketing, School of Business, Arab Open University (AOU), Egypt Prof. Wael Kortam, PhD, Professor of Marketing, Head of Business Administration Department, School of Business, C.…

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book aims to introduce nonlinear marketing as universal philosophy of marketing thinking and doing. Through combining contextual marketing knowledge and holistic marketing solutions, marketing scholars and leaders would learn, unlearn and relearn marketing phenomena, insights and outlooks. Such marketing initiative proposes to integrate three main venues of marketing thought and management. These venues are: mainstream marketing through complying with marketing boundaries; critical marketing through revisiting marketing boundaries and explosive marketing through blurring marketing boundaries. Such progressive and yet, re-conciliating philosophy of marketing research and actions is argued to contribute considerably to improving credentials of marketing as a science and bridging the gap between marketing theory and practice through realizing and visualizing that marketing phenomenon can never be a straight line; marketing insight can never be gained at one point and marketing outlook can never be expressed as a sharp angle.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 280 pp. Englisch.…

Kartoniert / Broschiert. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Kortam WaelDr. Wael Kortam, Professor of Marketing, Vice Dean For Postgraduate Programs, Research and Internationalization and Executive Director of CUIB. Dr. Abeer Mahrou, Assistant Professor of Marketing and Deputy Executive Dir.…

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Kortam WaelProfessor Wael Kortam, Ph.D, professor of Marketing, Head of business administration department, School of Business, Cairo University, Egypt.Dr.Ghada Gad, Ph.D., Assistant Professor at Canadian International College (CIC).. …

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book is an integration of advanced marketing research work for the sake of making the higher education institutions more competitive through sending a strong message across to the marketers global changing yet rewarding marketing context theoretically and practically. The essence of this message is two-folded. First, is the marketing research imperative as emphasizing the customer sensitivity imperative in the form of seeking the truth of customer-life time value strategically and tactically by rigorous marketing research and marketing information systems. The second, is a matter of perspective imperative through focusing on multiple approaches to viewing the goals and mechanisms of building a sustainable competitive advantage for higher education in the foreseeable future.…

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book aims to demonstrate the theoretical importance of devising the insights, contexts, and frontiers to keep marketing thought process as foresightful and insightful as possible. The main argumentation and message, this book is devoted to get across, is to invite the serious and diligent marketing researcher who is committed to advancing the cause and contribution of this universal science to deliberately embark on one or more of these venues. Therefore, this venue-wise research endeavors into any of these major destinations requires a clear definition of the main landmarks of these destinations and a clear configuration of the landscape of each destination ultimate end. It is strongly believed by the authors that marketing thought can be significantly and progressively advanced through the deliberate and rigorous research pursuits of the three road maps.…

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book is an integration of advanced marketing research work for the sake of making the higher education institutions more competitive through sending a strong message across to the marketers global changing yet rewarding marketing context theoretically and practically. The essence of this message is two-folded. First, is the marketing research imperative as emphasizing the customer sensitivity imperative in the form of seeking the truth of customer-life time value strategically and tactically by rigorous marketing research and marketing information systems. The second, is a matter of perspective imperative through focusing on multiple approaches to viewing the goals and mechanisms of building a sustainable competitive advantage for higher education in the foreseeable future.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 232 pp. Englisch.…

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -As consumers become more technology savvy and online travel sales continue to boom, online retailers need to understand how to tap into this new and huge potential set of consumers and gain the benefits of its remarkable growth. Online shopping is, in general, still a new phenomenon in the Middle East. When a new technology-based product or process is still at an early stage of diffusion, only a small subset of consumers is likely to have adopted it. When non-adopters still comprise the majority of the target populations, describing all non-adopters (non-online shoppers) as a homogeneous population may be inaccurate and inappropriate. Therefor, this book provides a comprehensive framework, based on data from the Egyptian market, that identifies the factors that classify and profile E-ticketing non-purchasers into two segments: prospective purchasers and persistent non-purchasers. The book also provides practitioners with useful insights into the development and management of marketing strategies to deal with those segments.OmniScriptum SRL, Str. Armeneasca 28/1, office 1, 2012 Chisinau 192 pp. Englisch.…