Kathrin gerbe (33 resultados)
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Librería: California Books, Miami, FL, Estados Unidos de AmericaCalifornia Books
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EUR 23,27
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Librería: California Books, Miami, FL, Estados Unidos de AmericaCalifornia Books
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EUR 23,27
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Condición: New.
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Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
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EUR 15,95
Envío por EUR 60,23Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2007 in the subject Tourism - Miscellaneous, grade: 1,0, University of Newcastle upon Tyne, course: Advertising and Consumption, language: English, abstract: For several decades now there has been a trend towards a decli…ning birth rate and therefore rapid ageing of the British population. With good medical supplies, older people stay healthy and live longer: in the past twenty years life expectancy has risen from 70 years in 1981 to 75 years in 2001 for men, and from 76 to 80 years for women (Soule et al. 2005). When retiring in their 50 or 60s, people can expect to live twenty more years or longer. Soon people over 50, the post-war baby boomer generation born between 1946 and 1965, will constitute the majority of the population. In contrast to people retiring in the 20th century, 21st century retirees are active and try to enjoy their leisure time. Although 'consumer society creates negative [.] images of later life, by implication, if not directly, by valuing and emphasizing youthful body image' (Morris 1998 in Bradley & Longino 2001, p.18), 'old' people immerse themselves in sports and other social activities, living life to the full. Holidays play an important part in this lifestyle as they are important for the 'individual and social improvement and development, the resultant benefit of the self, including social self, being transportable back into the everyday environment as part of an ongoing life experience' (McIntyre 2007, p.121). In the past decades, several travel operators have tried to buy into the mature market. They established brands for the over 50s, featuring names like First Choice's 'Leisurely Times', Thomson's 'Young at Heart', Cosmos' 'Golden Times' and Airtours' 'Golden Years' (Ylänne-McEwen 2000), all off which basically offered beach holidays around Europe. Now their brochures have vanished from the market. They either have been replaced by updated concepts or been incorporated into the 'mainstream' summer and winter brochures. In this essay, I would like to explore why these travel programmes have been rejected by the young at heart and what kind of holidays has replaced them. I will have a critical look at the representation of the over 50s in the new brochures. I will deconstruct the mature holidaymaker, considering what they want and need of their holiday and which identity they derive from their activities and destination choice.
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Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
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EUR 15,95
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Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2005 in the subject American Studies - Literature, grade: 1,3, University of Siegen, course: More Than a Renaissance: Romantic Writers in America, language: English, abstract: The Scarlet Letter is Nathaniel Hawthorne's…first novel and was published in 1850. Its subtitle A Romance consciously places the novel apart from everyday life. Set in 17th century Boston it tells a story about sin, guilt and love. As the moral values back then still were in force among Hawthorne's contemporaries, he uses the imaginative and symbolic form of the romance to alleviate the impression of the unusual themes in his novel.This essay discusses the ambiguity of the letter A that the protagonist Hester Prynne has to wear as a punishment for adultery. The letter assumes a different and ever-changing meaning for the characters of the novel, from accusation and sin to a new beginning and freedom.
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Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
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EUR 15,95
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Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2005 in the subject American Studies - Literature, grade: 1,0, University of Siegen, course: Protest and Liberation: American Literature of the 60s and 70s, language: English, abstract: From its beginnings, American soci…ety was a system based on certain values, e.g. Christianity. These values are affected by events like war, waves of immigration and the fluctuations of economy and therefore change constantly. In those changing times, family was meant to be a fixed value in society but in the 20th century they started to disintegrate, especially referring to the role model of women. This paper discusses the presentation of gender and sexuality in Rita Mae Brown's novel 'Rubyfruit Jungle', including female role models and homosexuality in the context of the ever present conventions in 1960s America.
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Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
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EUR 15,95
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Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2007 in the subject Sociology - Gender Studies, grade: 1,0, University of Newcastle upon Tyne, course: Representations: The Communication Culture, Identity and Society, language: English, abstract: This essay introduces…various concepts of identity formation, including hegemony, discursive formation and invented categories. On the basis of these concepts, it discusses masculinity and femininity in the movie 'Bridget Jones's Diary', comparing the leading men Daniel Cleaver (Hugh Grant) and Mark Darcy (Colin Firth) with each other, and the heroine Bridget Jones (Renée Zellweger) with the seemingly perfect Natasha. Secondly, the essay seeks to evaluate the role of the feminine gaze and objectification of Cleaver and Darcy.
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Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
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EUR 15,95
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Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering.
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Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
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EUR 15,95
Envío por EUR 60,23Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2004 in the subject English Language and Literature Studies - Literature, grade: 1,3 (A), University of Siegen, course: Contemporary Scottish Writers, language: English, abstract: In her novel 'Like', Ali Smith uses a wi…de range of Narrative techniques. This essay analyses how the author uses them to describe the relationship between her protagonists Ash and Amy.
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Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
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EUR 17,95
Envío por EUR 60,31Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Essay from the year 2007 in the subject Communications - Intercultural Communication, grade: 1,0, University of Newcastle upon Tyne, course: Language and Cross-Cultural Communication, language: English, abstract: The world is growing together. In t…he wake of globalization many companies have expanded their markets to countries around the world. No matter if in Europe, America, Africa, Asia or Australia - everywhere we are greeted by the familiar corporate logos of global players like Coca Cola, McDonald's and Burger King.I would like to suggest that an important factor of the international success of these companies are specialised marketing concepts, which are based on the individual culture of the respective target country. Intercultural communication seems therefore an important element in marketing products worldwide.In this essay, I will have a look at a company whose name has become synonymous with globalization: McDonald's. The development of the term 'McDonaldization' shows that the company's strategy of efficiency, calculability, predictability and control is effective around the globe (Ritzer in Usunier 2000; Jandt 2004).
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Librería: Buchpark, Trebbin, AlemaniaBuchpark
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EUR 12,74
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Condición: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | Seminar paper from the year 2007 in the subject Tourism - Miscellaneous, grade: 1,0, University of Newcastle upon Tyne, course: Advertising and Consumption, language: English, abstract: For several decades now there has been a trend towards a decli…ning birth rate and therefore rapid ageing of the British population. With good medical supplies, older people stay healthy and live longer: in the past twenty years life expectancy has risen from 70 years in 1981 to 75 years in 2001 for men, and from 76 to 80 years for women (Soule et al. 2005). When retiring in their 50 or 60s, people can expect to live twenty more years or longer. Soon people over 50, the post-war baby boomer generation born between 1946 and 1965, will constitute the majority of the population. In contrast to people retiring in the 20th century, 21st century retirees are active and try to enjoy their leisure time. Although ¿consumer society creates negative [¿] images of later life, by implication, if not directly, by valuing and emphasizing youthful body image¿ (Morris 1998 in Bradley & Longino 2001, p.18), ¿old¿ people immerse themselves in sports and other social activities, living life to the full. Holidays play an important part in this lifestyle as they are important for the ¿individual and social improvement and development, the resultant benefit of the self, including social self, being transportable back into the everyday environment as part of an ongoing life experience¿ (McIntyre 2007, p.121). In the past decades, several travel operators have tried to buy into the mature market. They established brands for the over 50s, featuring names like First Choice¿s 'Leisurely Times', Thomson¿s ¿Young at Heart¿, Cosmos¿ ¿Golden Times¿ and Airtours¿ 'Golden Years' (Ylänne-McEwen 2000), all off which basically offered beach holidays around Europe. Now their brochures have vanished from the market. They either have been replaced by updated concepts or been incorporated into the ¿mainstream¿ summer and winter brochures. In this essay, I would like to explore why these travel programmes have been rejected by the young at heart and what kind of holidays has replaced them. I will have a critical look at the representation of the over 50s in the new brochures. I will deconstruct the mature holidaymaker, considering what they want and need of their holiday and which identity they derive from their activities and destination choice.
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Librería: Mispah books, Redhill, SURRE, Reino UnidoMispah books
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EUR 103,36
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paperback. Condición: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
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Librería: Majestic Books, Hounslow, Reino UnidoMajestic Books
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EUR 18,74
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Condición: New. Print on Demand pp. 36.
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Librería: Books Puddle, New York, NY, Estados Unidos de AmericaBooks Puddle
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EUR 24,12
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Condición: New. Print on Demand pp. 36.
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Librería: Majestic Books, Hounslow, Reino UnidoMajestic Books
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EUR 21,66
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Condición: New. Print on Demand pp. 40.
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Librería: Biblios, frankfurt am main, HESSE, AlemaniaBiblios
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EUR 19,63
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Condición: New. PRINT ON DEMAND pp. 36.
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Librería: Books Puddle, New York, NY, Estados Unidos de AmericaBooks Puddle
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EUR 27,05
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Condición: New. Print on Demand pp. 40.
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Librería: Biblios, frankfurt am main, HESSE, AlemaniaBiblios
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EUR 22,88
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Condición: New. PRINT ON DEMAND pp. 40.
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Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, AlemaniaBuchWeltWeit Ludwig Meier e.K.
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EUR 15,95
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2005 in the subject American Studies - Literature, grade: 1,3, University of Siegen, course: More Than a Renaissance: Romantic Writers in America, language: English, abstract: The Scarlet Letter is Nathan…iel Hawthorne's first novel and was published in 1850. Its subtitle A Romance consciously places the novel apart from everyday life. Set in 17th century Boston it tells a story about sin, guilt and love. As the moral values back then still were in force among Hawthorne's contemporaries, he uses the imaginative and symbolic form of the romance to alleviate the impression of the unusual themes in his novel.This essay discusses the ambiguity of the letter A that the protagonist Hester Prynne has to wear as a punishment for adultery. The letter assumes a different and ever-changing meaning for the characters of the novel, from accusation and sin to a new beginning and freedom. 20 pp. Englisch.
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Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, AlemaniaBuchWeltWeit Ludwig Meier e.K.
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 15,95
Envío por EUR 23,00Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2005 in the subject American Studies - Literature, grade: 1,0, University of Siegen, course: Protest and Liberation: American Literature of the 60s and 70s, language: English, abstract: From its beginning…s, American society was a system based on certain values, e.g. Christianity. These values are affected by events like war, waves of immigration and the fluctuations of economy and therefore change constantly. In those changing times, family was meant to be a fixed value in society but in the 20th century they started to disintegrate, especially referring to the role model of women. This paper discusses the presentation of gender and sexuality in Rita Mae Brown's novel 'Rubyfruit Jungle', including female role models and homosexuality in the context of the ever present conventions in 1960s America. 20 pp. Englisch.
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Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, AlemaniaBuchWeltWeit Ludwig Meier e.K.
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 15,95
Envío por EUR 23,00Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2007 in the subject Tourism - Miscellaneous, grade: 1,0, University of Newcastle upon Tyne, course: Advertising and Consumption, language: English, abstract: For several decades now there has been a trend… towards a declining birth rate and therefore rapid ageing of the British population. With good medical supplies, older people stay healthy and live longer: in the past twenty years life expectancy has risen from 70 years in 1981 to 75 years in 2001 for men, and from 76 to 80 years for women (Soule et al. 2005). When retiring in their 50 or 60s, people can expect to live twenty more years or longer. Soon people over 50, the post-war baby boomer generation born between 1946 and 1965, will constitute the majority of the population. In contrast to people retiring in the 20th century, 21st century retirees are active and try to enjoy their leisure time. Although 'consumer society creates negative [.] images of later life, by implication, if not directly, by valuing and emphasizing youthful body image' (Morris 1998 in Bradley & Longino 2001, p.18), 'old' people immerse themselves in sports and other social activities, living life to the full. Holidays play an important part in this lifestyle as they are important for the 'individual and social improvement and development, the resultant benefit of the self, including social self, being transportable back into the everyday environment as part of an ongoing life experience' (McIntyre 2007, p.121). In the past decades, several travel operators have tried to buy into the mature market. They established brands for the over 50s, featuring names like First Choice's 'Leisurely Times', Thomson's 'Young at Heart', Cosmos' 'Golden Times' and Airtours' 'Golden Years' (Ylänne-McEwen 2000), all off which basically offered beach holidays around Europe. Now their brochures have vanished from the market. They either have been replaced by updated concepts or been incorporated into the 'mainstream' summer and winter brochures. In this essay, I would like to explore why these travel programmes have been rejected by the young at heart and what kind of holidays has replaced them. I will have a critical look at the representation of the over 50s in the new brochures. I will deconstruct the mature holidaymaker, considering what they want and need of their holiday and which identity they derive from their activities and destination choice. 20 pp. Englisch.
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Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, AlemaniaBuchWeltWeit Ludwig Meier e.K.
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EUR 15,95
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 20 pp. Englisch.
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Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, AlemaniaBuchWeltWeit Ludwig Meier e.K.
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EUR 15,95
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2007 in the subject Sociology - Gender Studies, grade: 1,0, University of Newcastle upon Tyne, course: Representations: The Communication Culture, Identity and Society, language: English, abstract: This e…ssay introduces various concepts of identity formation, including hegemony, discursive formation and invented categories. On the basis of these concepts, it discusses masculinity and femininity in the movie 'Bridget Jones's Diary', comparing the leading men Daniel Cleaver (Hugh Grant) and Mark Darcy (Colin Firth) with each other, and the heroine Bridget Jones (Renée Zellweger) with the seemingly perfect Natasha. Secondly, the essay seeks to evaluate the role of the feminine gaze and objectification of Cleaver and Darcy. 16 pp. Englisch.
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Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, AlemaniaBuchWeltWeit Ludwig Meier e.K.
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EUR 15,95
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2004 in the subject English Language and Literature Studies - Literature, grade: 1,3 (A), University of Siegen, course: Contemporary Scottish Writers, language: English, abstract: In her novel 'Like', Ali… Smith uses a wide range of Narrative techniques. This essay analyses how the author uses them to describe the relationship between her protagonists Ash and Amy. 20 pp. Englisch.
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Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, AlemaniaBuchWeltWeit Ludwig Meier e.K.
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 17,95
Envío por EUR 23,00Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Essay from the year 2007 in the subject Communications - Intercultural Communication, grade: 1,0, University of Newcastle upon Tyne, course: Language and Cross-Cultural Communication, language: English, abstract: The world is growin…g together. In the wake of globalization many companies have expanded their markets to countries around the world. No matter if in Europe, America, Africa, Asia or Australia - everywhere we are greeted by the familiar corporate logos of global players like Coca Cola, McDonald's and Burger King.I would like to suggest that an important factor of the international success of these companies are specialised marketing concepts, which are based on the individual culture of the respective target country. Intercultural communication seems therefore an important element in marketing products worldwide.In this essay, I will have a look at a company whose name has become synonymous with globalization: McDonald's. The development of the term 'McDonaldization' shows that the company's strategy of efficiency, calculability, predictability and control is effective around the globe (Ritzer in Usunier 2000; Jandt 2004). 32 pp. Englisch.
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Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemaniabuchversandmimpf2000
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EUR 15,95
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Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Seminar paper from the year 2004 in the subject English Language and Literature Studies - Literature, grade: 1,3 (A), University of Siegen, course: Contemporary Scottish Writers, language: English, abstract: In her novel 'Like', Ali Smi…th uses a wide range of Narrative techniques. This essay analyses how the author uses them to describe the relationship between her protagonists Ash and Amy.GRIN Publishing GmbH, Waltherstraße 23, 80337 München 20 pp. Englisch.
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Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemaniabuchversandmimpf2000
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EUR 17,95
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Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Essay from the year 2007 in the subject Communications - Intercultural Communication, grade: 1,0, University of Newcastle upon Tyne, course: Language and Cross-Cultural Communication, language: English, abstract: The world is growing to…gether. In the wake of globalization many companies have expanded their markets to countries around the world. No matter if in Europe, America, Africa, Asia or Australia ¿ everywhere we are greeted by the familiar corporate logos of global players like Coca Cola, McDonald¿s and Burger King.I would like to suggest that an important factor of the international success of these companies are specialised marketing concepts, which are based on the individual culture of the respective target country. Intercultural communication seems therefore an important element in marketing products worldwide.In this essay, I will have a look at a company whose name has become synonymous with globalization: McDonald's. The development of the term ¿McDonaldization¿ shows that the company¿s strategy of efficiency, calculability, predictability and control is effective around the globe (Ritzer in Usunier 2000; Jandt 2004).GRIN Publishing GmbH, Waltherstraße 23, 80337 München 32 pp. Englisch.
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Librería: preigu, Osnabrück, Alemaniapreigu
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EUR 15,95
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Taschenbuch. Condición: Neu. The relationships between cultural consumption, identity and holidays for the over 50s | Identity formation, consumption and the mature holidaymaker: Representations of the over 50s in travel brochures | Kathrin Gerbe | Taschenbuch | 20 S. | Englisch | 2007 | GRIN Verlag | EAN 9783638876360 | Verantw…ortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu Print on Demand.
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Librería: preigu, Osnabrück, Alemaniapreigu
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EUR 15,95
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Taschenbuch. Condición: Neu. The ambiguity of the letter 'A' in Nathaniel Hawthorne's "Scarlet Letter" | Kathrin Gerbe | Taschenbuch | 20 S. | Englisch | 2007 | GRIN Verlag | EAN 9783638791137 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu Print o…n Demand.
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Librería: preigu, Osnabrück, Alemaniapreigu
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EUR 15,95
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Taschenbuch. Condición: Neu. Abandoning the role model - Gender and sexuality in Rita Mae Brown's "Rubyfruit Jungle" | Kathrin Gerbe | Taschenbuch | 20 S. | Englisch | 2007 | GRIN Verlag | EAN 9783638750684 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter:…preigu Print on Demand.
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Librería: preigu, Osnabrück, Alemaniapreigu
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EUR 15,95
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Taschenbuch. Condición: Neu. Representations of masculinity and femininity in "Bridget Jones's Diary" | Kathrin Gerbe | Taschenbuch | 16 S. | Englisch | 2007 | GRIN Verlag | EAN 9783638795371 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu Print on… Demand.






















